Playstation 3 Marketing Plan Essay

2122 words - 9 pages

Marketing Plan: Sony Playstation 3
Brian Moats
A marketing plan focusing on Sony’s Playstation 3.

Introduction to Marketing Business 120

4/13/2008

Executive Summary This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful piece of hardware is the cutting edge of gaming entertainment. The PS3 has been out for a little over a year, and in that time, it has proved to be a hardcore gamers dream. Sony got into the console gaming market in late 1994. The concept for the original Playstation (it was under a different name, SNES CD) was actually brought up in a joint partnership with Sony and Nintendo in the late 80’s; however, when the time came to announce their new ...view middle of the document...

...................................................................................................... 4 Competitors ........................................................................................................................................... 5 Media .................................................................................................................................................... 5 Suppliers ................................................................................................................................................ 5 Distributors............................................................................................................................................ 5 SWOT ........................................................................................................................................................ 6 Strengths ............................................................................................................................................... 6 Weakness .............................................................................................................................................. 6 Opportunity ........................................................................................................................................... 6 Threats .................................................................................................................................................. 6 Marketing Objectives .................................................................................................................................... 7 Marketing Strategies ..................................................................................................................................... 8 Select Target Markets and Positioning ..................................................................................................... 8 Product Strategies..................................................................................................................................... 8 Pricing Strategies ...................................................................................................................................... 9 Promotional Strategies ............................................................................................................................. 9 Supply Chain Strategies........................................................................................................................... 10 Implement and Control the Marketing Plan ............................................................................................... 11 Action Plans............................................................................................................................................. 11 Responsibility...

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