Plan E Marketing Essay

1974 words - 8 pages

Unit no-BSBMKG510B




Table of contents

• Summary

• Objectives and purpose

• Meet objective of bounce fitness business plan

• Value proposition

• E-marketing tools and their costs

• Meeting Strategic needs

• Action plan schedule and budget estimates, monitoring and evaluation

• Ethical Legal Requirement

• References


Bounce fitness is organisation who is related to the innovative wellness programmes and strategies ...view middle of the document...

Also they should lower the customer acquisition costs by at least 4% and increase the income by lowering the cost of service delivery by 1% per quarter.

Objectives to create e-marketing plan: -

• Internet advertising

• Collecting direct responses

• What are the costs - keeping within the budget

• Distributing information via internet

• Online transactions

• Building and maintaining customer relationships through electronic communications

• Generating leads by attracting potential customers.


| Strengths |Weakness |
|They have very well trained staff. |The inability to work on high volume business model. |
|A well-researched detailed health wellness program is organised|High costs associated with customized. |
|for long term focus. | |
|Oriented approach to maintain and attract the customers. | |
| Opportunities |Threats |
|As the customers increase it become easy for the single company|Lack of immunity to an economic downturn. |
|to follow the acceptance of bounce fitness program. |Potential competition from larger, well established |
|They can participate within a growing market. |competitors. |
|Leverage future quantitative analysis supports the long term |A change in society where the individual began to take far |
|wellness programs which a great importance. |more responsibility for his/her health maintenance. |


|Political |Economical |
|Australian government is stable and always keep on positive path. |Economical factor basically depends on the satisfaction of the |
|Because of which policies in this country does not changes |customers. As long as we make our customers happy and they are |
|dramatically. |satisfied from our services, then we will be on growth. |
|We comply with the fitness industry code and make our customer aware| |
|of everything | |
|Socio cultural |Technological ...

Other Papers Like Plan E - Marketing

Marketing Strategy Essay

1607 words - 7 pages marketing strategy? * what's the difference between marketing strategy and business strategy? * where does the marketing mix fit in? * what is a marketing plan? * what information do I need and where do I get it? * what should my marketing strategy consist of? * how do I get started? What is a marketing strategy? A marketing strategy defines objectives and describes the way you're going to satisfy customers in your chosen

Marketing Essay

1708 words - 7 pages | |Understand your competitors | |How to identify your competitors, find out more about them and then use this information to improve your business | |Develop an e-marketing plan

Effect of Marketing Audit on Organisational Performance in Selected Nigerian Fast Food

2363 words - 10 pages process, but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning, as well as a review of the plan itself. Here the marketing audit is used some tools to evaluate marketing performance of an organization, for example SWOT analysis for the internal environment, as well as the external environment. The concept of an audit is commonly associated with

Final Report on Ec

3047 words - 13 pages Final report on EC A Report On “Status of e-Marketing in Bangladesh” Course Name: E-commerce Course code: 425 Submitted To: Md. Moktar Ali Associate Professor Department of Marketing University of Dhaka Submitted By: Shaikh Md. Rasel Roll-82, 16th Batch, Sec-B Department of Marketing University of Dhaka Date of Submission: November --, 2013. Letter of Transmission Md. Moktar Ali Associate Professor


843 words - 4 pages , the marketing audit continuously reviews current marketing strategy of a company. It also takes help of lessons learned from its past marketing plans.Scope the scope of marketing audit is not fixed. It changes from company to company. Each company can make its own marketing audit plan. However, the scope of marketing audit must include the following areas or types: The six important types of

Dr in Mba

1048 words - 5 pages DEVELOPING A MARKETING PLAN: A Template for Analysis and Strategy This template is designed for the analysis and planning phases of global marketing strategy development. Students must conduct “real” research for completing a substantial and coherent marketing plan. First, you will develop a comprehensive customer, competitor, organizational and environmental analysis

Define Marketing

1037 words - 5 pages Cingular. Some users did, however Cingular established a marketing plan that was extremely successful. The foundation of the new marketing strategy was a "Leadership" advertising campaign. Cingular's marketing focused on its strengths in business technologies, including e-mail and wireless data, and the new emerging 3G wireless broadband network for laptop use. Overall the marketing strategy resulted in Cingular Wireless being the largest wireless

Just Trying To Help

911 words - 4 pages © 2014 Page 1 D u r h a m U n i v e r s i t y B u s i n e s s S c h o o l BUSI5B815 Strategic Marketing Management MSc Management 2014/15 INDIVIDUAL SUMMATIVE ASSIGNMENT Based on the Nespresso case study, complete the following tasks: 1. Identify the most critical marketing issue in the case and explain why this is. (20% of marks, 400 words) 2. Formulate a marketing strategy that addresses the issue you identified in Task 1 and explain the


2398 words - 10 pages Week 1 TCOs A, B, C Marketing, Strategies, and Research Chapter 1: Defining Marketing for the 21st Century Chapter 2: Developing Marketing Strategies and Plans Chapter 4: Conducting Marketing Research and Forecasting Demand, pp. 88-105 A. Given information gathered through applied business research, develop a Marketing Plan for a product or service of your choice consistent with its position in the market. Understand how this Marketing Plan

Importance of It

661 words - 3 pages Running head: MARKETING PLAN Marketing Plan Brian Miller BSA/310 Michael Green – Instructor University of Phoenix February 3, 2009 Marketing Plan VLAC Inc., is comprised of roughly 50,000 employees. The company has grown to such a size from the development of our extensive product line. These products need a marketing strategy and plan. Without a marketing plan our product line and population would diminish considerably. We must

Marketing Management

5156 words - 21 pages . ******************************************************************************************************************************************************************************************* Q.5. Describe the various features of marketing in 21st century in india ? A.5. The Basic Elements Of Marketing The marketing process can be thought of as a structure built on layers of successively complex effort. Figure 2 shows how these elements build on each other. A proper marketing effort should be built on: ! Market Research and Intelligence ! A validated Value Proposition ! A detailed Marketing Plan ! On

Related Essays

Marketing Plan Part E Essay

523 words - 3 pages Marketing Plan Part E MRT 100 / Journal Entry # 4 Since VIP Board Rentals are an online-based company we will be offering online services. All service packages will have to be booked online so that we have the ability to keep the overhead low by not having a store location. No sales team will be required since we will be using online advertisements via social media, TV, and special events near the snow resorts. With little to no

E Marketing Essay

901 words - 4 pages SOURCE: Dave Chaffey; E-Business and E-CommerceManagement Strategy, Implementation and Practice I. What Is E- Marketing E-Marketing oleh chaffey digambarkan sebagai “Achieving marketing objectives through use of electronic communications technology. (Chaffey et al., 2009).” Definisi marketing menurut UK’s Chartered Institute of Marketing adalah: “ Marketing is the management process responsible for identifying

Elements Of Marketing Plan Essay

1866 words - 8 pages step in structuring a market plan is marketing communication which is done through advertising, direct marketing, sales promotion, personal selling and e-marketing. Fifth step in structuring a market plan is control and management which includes managing of budgets, structure and resources. Last step in structuring a market plan is review and measurement. It includes evaluation of results on regular basis. This is done in order to check the

Marketing Mixx Essay

1346 words - 6 pages the company to attract more shoppers. This new tactic with adding such service in addition to low price make people love H-E-B and make shoppers enjoy the shopping experience in H-E-B stores. H-E-B is one of the biggest players in grocery business in Texas, and Mexico. The company owns three hundred and seven stores not by chance. The company has a good strategic plan that also knew how to benefit from marketing mix and the most