Pestle Analysis In China

319 words - 2 pages

Pestel Analysis China

In: Business and Management
Pestel Analysis China

PESTEL

-Political
Recently China has made extraordinary efforts in modernizing legal and economical
system aimed to stabilize the growth of the country; however China remains a strictly
controlled country, where civil liberties, such as freedom of communication, religion
practice and demonstration are severely limited. Major internal problems in China include
growing corruption, increasing rural poverty and environmental ...view middle of the document...

-Economical
China economy is characterized by its extraordinary size and growth. The GDP has
grown steadily since 2003 peaking at 11% year-on-year growth in 2007 (China Business
Forecast Report 2008, [1]) and inducing concerns about the country over-capacity in the
long term.
The US government is trying to exercise its
influence to accelerate the appreciation of the Yuan,
in an effort to limit or at least control its export deficit.
Although the People’s Bank of China has raised the interest rates for five consecutive times in 2007, inflation is still very high with peaks of
6.2% in 2007.
Economic growth is still mainly driven by fixed asset investment and exports; however
there has been a noticeable increase of private consumption.

-Social
China has the largest population in the world, 1.3 billion people increasing of about 7.8
million people every year. Research based on forecast data from the Department of
Economic and Social Affairs of the United Nations Secretariat (http://esa.un.org) shows
that the number of people with age between 20 and 39, which represent the target
customers...

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