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Pestel Analysis Royal Enfield

633 words - 3 pages

. PESTLE analysis of the motor bikes industry in UK

PESTLE analysis{Palmer Clive }of motorbike industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. It is also perfect tools for mangers and policy makers of motorbike industry,helping them to analyzing the factors which are affecting while driving their industry to different countries of the world. Throughout the last few year,the acronym PESTLE has been suffering a numbers of changes,but it seem to be the most important factor which is helpful for decision-makers of royal-Enfield to analysis the current situation of the that country where industry ...view middle of the document...

Social factors include the demographic and cultural aspects of the external macro environment. These factors affect customer needs and the size of potential markets.In UK, consumers have a strong beliefs in their local brand instead of other country brand such as Indian brand Royal Enfield.Language barrier Royal Enfield is moving to worldwide business so they deal in the English language to the customer in different countries of the world which is helpful for customers to understand easily.

Technological factors include some technological things such as Recerch and development activity,automation,technology incentives and the rate of technological changes.Nowadays, people too rely on GPS( Global Positioning System) to search a location they want to go due to GPS had developed by new technology. Therefore, Royal Enfield have already included Satellite Navigation System in their newer model Bullet 350 classic. Royal Enfield has always been passionate in innovating technology and challenging boundaries of mobility advancements.


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