Pestel Analysis

866 words - 4 pages

Vision
Mission
Goal
Tarket maket
Environmental Factors
According to Milliken (1987), environmental uncertainty arises from the organisation’s inability to predict its environment, or in other words, to predict the factors that characterise its environment. These factors are usually classified into two groups (Bourgeois, 1980) i.e. ‘‘general’’ and ‘‘task’’ external business environmental factors.
• Micro Environment (General External Business Environment )
The Micro environment is a relatively remote environment and the elements that compose it have an indirect influence on the organization. This environment is typically composed of factors such as ...view middle of the document...

3% in 2010;major abundant natural resource particularly in the mining industries help sustain the economy (http://www.cia.gov/library/publications/the-world-facebook/geos/as.html#top, 2011). The OECD stated that Australia’s economic challenges are of medium-term, with a country-wide view of increasing productivity and managing risk to come out of the global economic crisis(http://www.oecd.org, 2011). The rise of ecotourism as a substantial portion of the tourism industry in Australia and Queensland makes the Gold Coast region an attractive opportunity for market ventures in this industry.
Social : The social climate of the gold coast is one highly favorable for tourism; the city has most biodiversity of any city in Australia,thus making it highly desirable destination for those seeking an immersion into ecology and environment of the area(tourism queensland gc snapshot,2011).the people are largely English speaking,of high economic status according to the OECD ,and friendly(http://www.oecd.org,2011).The diversity of customs as blended from aboriginal culture,the influx of asian culture influances, the history of English colonization,all come together in a unique world view among citizens;socially and culturally,Australia and particularly the coast areas with high tourist numbers such as the gold coast reflect a true melting pot society, and one open to new opportunities( hay,2009)
Technological : Technology is advanced in Australia,particularly in the heavily populated urban and suburban hubs as the gold coast.High-speed internet is readily available,celluar service is robust,server capacity is high among service providers,and overall citizen capacity to utilize technology is high...

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