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Pest Analysis On Telenor In Pakistan

908 words - 4 pages







A pest analysis is a scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors
• Political
• Economic
• Social
• Technological
The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macro environmental factors.
In this document we will discuss only two factors.
1. Socio-cultural factors
2. Technological factors

Telenor is the Telecommunication Company in Norway. Telenor ...view middle of the document...

So anything against their culture means against the peoples.

Language: The national language is Urdu and literacy rate is very low only 50% peoples understand English .So they have to advertise and publish most of their ads in Urdu or show a Pakistani culture otherwise it may impact on their service.
Companies who are targeting upper-end of market mostly published and aired their advertisement in English language.

Cheap labor: Most of the people in Pakistan are jobless. Labor rate is very low as compare to other countries because Pakistan is a developing country. Telenor can easily get the labors at low rates so they can save more.

Youth generation: Young generation of Pakistan is 45%. This generation is more interested in this kind of thing. So they can be easily attracted by special offers, special packages and emotionally ads.

Women roles: In metropolitan cities women are doing work along with their other responsibilities but other than metropolitan cities it is difficult for women to convince their parents and spouses for work.

Rural areas: most of the peoples live in rural areas. Anything which favors these peoples would be more profitable. They understand Urdu language. They are also very near to Pakistani culture and religion as compare to urban society. They also like those things which are close to Pakistani culture and religion Islam. So telenor have to care for these rural areas.

Leisure time: Peoples have much leisure time. As most of the women are households. So they have much time for this kind of things .also the population of Pakistan is also increasing day by day.


Technological factors include ecological and environmental aspects, Such as R&D activity, automation, technology incentives and the rate of technological change. THEY can determine barriers to entry, minimum efficient production level and influence outsourcing...

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