Differences in approach between our group and other teams
1. Development of contingency plans
- Symptoms to look out for
- Alternative strategies
2. Analysis of market using macro and micro environment
- Unlike our group, who analyze market trends, and competitive reviews
- Different way of market analysis
What else could be included in our marketing plan?
1. Personal selling to Business food partners
- Was not explicitly mentioned in our marketing plan
- More interactive, build customer relationship as tailored to individual customers
2. Identification of our competitive positing (market challenger)
- Market leader include FoodPanda
- Trying to outpace them with our product ...view middle of the document...
In addition, 313 somerset has already 3 spectacle shop. Arent they going head on with competitors?? Not wise as the competitors like Paris miki already recognized and large competitors might decide to enter the same segment
- Public Relations and Corporate social responsibility
- Limited financial resources (under weakness), can get from ACE, SPRING Singapore, or Project Senso
- Uses quite a number of secondary data (Singapore department of statistic census)
- Survey questionnaire, what age group are you from ?? Misleading question, would better if is a close-ended question, second question could be a open-ended question as the choices given might not include all possible answer, the rest of the question, scale might not be a very good indication, as normally people will either put the average, or in order to satisfy the interviewer, put the ideal answer]
- CSR, linked up with SIA and DOVE and donate to Asian Women’s welfare association which are sponsored by organizations of former. At the same time, PR due to the Guisness world Record
-Type of marketing advertisement??message to deliver??