Paula's Choice Package Essay

1893 words - 8 pages

MA Design Management 2013-14 Design Strategy Module DES7001

by : Panita Rerkpitivit Student ID : 13178616 tutor : Caroline Norman date : 9 January 2014 1,184 words

Content Introduction Paula’s Choice : The Former Packaging Paula’s Choice : The Problem Paula’s Choice : The New Design Summary References Bibliography Appendices A Appendices B Page A 1 2 3 4 7 8 9 13 14

Figure Content
Page Fig 01 : The old package Fig 02 : The collections that divied by colour. Fig 03 : The reuasble pump Fig 04 : Sample of customer’s feedback Fig 05 : The New design Fig 06 : The Comparison between old and new design Fig 07 : Sample of others collections Fig 08 : The new three sections. Fig ...view middle of the document...

Moreover, the important distribution method of this brand is online store. For this reason, Paula’s Choice is not well-known in wide area. The customers of this brand are people who face the skin problem, using the internet and/or know Paula Begoun. However, the reputation of Paula is not extensive as well. The brand addresses the strategies that include conveying the story behind the brand, expanding Paula Begoun reputation as cosmetic cops, creating the online buzz via social media such as facebook, youtube and online blogger.

Paula’s Choice


Paula’s Choice : The Former Packaging
The design of packaging is influenced by the brand identity. According to the interview with the web designer, Amy Huber said “the design work is simple because the product is simple and without any extra un-needed ingredients ” Furthermore, This brand claims that all skin cares are formulated by the expert. For this reason, the concept of package design communicate clean and simple to remind the clinical and expert look and feel. The package container of all products are opaque pumps or tubes which many researches show that can keep beneficial of ingredient longer. This is because the skin care ingredients are not stable. They break down when they exposed to light and air.

Fig 01. The old package ( pupesosweet,2010 )

The product processes for labeling are simple : one colour screening on the white plastic. Aliotta (2013) claims that, if you need a clean design, our attention must go to the typography details and to balancing the content with images. The use of color is really limited. Thus, the designer also use this method. They use one weight san serif typeface, lay out in centered, on white background to perceive the clinical look. In addition, Scott-Kemmis (2013) also show that the white colour can create the impression of cleanliness, purity, efficiency or simplicity. And, Cousins (2013) said, the san serif has modern, clean, friendly and minimal feeling. The colour is used as the tool to divide the collections of skin care.

Fig 02. The collections that divied by colour. ( pupesosweet,2010 ) 2 Design Strategy Module DES7001

Paula’s Choice : The Problem
The customer has bad feedback for a quality of skin-care bottle. They claim that bottle’s lid always came off and the skin care splash easily. The brand solved this problem by selling the reusable pump which mean that the customer had to pay more money. In the labeling design, the simple design is too simple and dose not represent the expert feel. There is not informations to user to learning about the product. It affected to the brand image that look cheaper and non professional.

Fig 03. The reuasble pump ( pupesosweet,2010 )

Fig 04. Sample of customer’s feedback ( Makeupalley ,2009 ) Paula’s Choice 3

Paula’s Choice : The New Design
In 2010, the brand launched the new package design. The labeling design and shape of bottle was modified. The shape of bottles changed from the...

Other Papers Like Paula's Choice Package

A Heart Of Darkness Essay

1748 words - 7 pages In this short story, there are frequent significant subject and ideas that make the story, "A Heart of Darkness," by Joseph Conrad, and haunting novel. The main theme is absolute white power over the natives. The theme validates the corruption, and the dependence caused by the white people as they took over the Congo. White men were giving all the power; they had no self-control, and in the end they did not use wisely. The white men became

The Aspects Of Vulnerability Among The Exploited In Medical Research

2287 words - 10 pages bioethicist to restore the damage of autonomy. Individuals are robbed of their autonomy in decision making because they are not given enough information to make a choice other than the one they were coerced to make. Most of the time, these individuals are treated as if they are a part of a subset in the human race (known as "them"). These human beings are dehumanized; in turn causing their vulnerability to be ignored and their autonomy demolished

The Hitchhiker’S Guide To The Galaxy

1171 words - 5 pages The Hitchhiker’s Guide to the Galaxy As the human race makes life-changing discoveries, it is made apparent that there is always more to learn as the universe, instead of becoming familiar, is becoming absurd. The Hitchhiker’s Guide to the Galaxy, written by Douglas Adams, as well as the 2005 film adaption, portrays absurdity to be an all-encompassing system in the universe. Through the introduction and attempt to understand lack of reason, the

The Ford Motor Company Wage Increase Of 1914 And The Theory Of Incentives And Efficiency Wages

1252 words - 6 pages this fact: Ford may have raised wages in order to increase productivity and reduce absenteeism, or to address a morale problem. Incentive theory explains how these objectives would be met by increasing wages. If workers have a choice between committing to being productive or shirking, paying a market competitive wage may lead to shirking in a full employment economy because if the worker is found to be shirking and loses their job, they will

Historical Analysis Of The Economical Breakthroughs Of The Industrial Revolution

1396 words - 6 pages A Historical Analysis of the Economical Breakthroughs of the Industrial Revolution During the Industrial Revolution, many elements of society experienced huge breakthroughs that would change the way they functioned forever. Economics were definitely one of them. With many new inventions and many factories appearing, many, many, more resources were being created than ever before. Also, all of the revenue from these resources was being given to

Leadership Portrayed in Monologue from Shakespeare’s Henry V

1214 words - 5 pages Leadership is defined as a socially constructed process and which also affect organizational future outcomes. Leader is someone at high position who have overall duty for an organization, she or he decide what to do and the way how to achieve it. (Carter and Greer, 2013)The role of leader is extremely important for an organization, leader use their own power to influence the followers though many different ways such as motivation in order to

Cuba Civil Rights

1906 words - 8 pages Picture a country that has limits on how much you can make random government imprisonments and more what do you do. That is the situation for the eleven million seventy-five thousand two hundred forty-four people of Cuba since the takeover of Fidel Castro. The US is opposed to Castro taking control of Cuba. Castro managed to ease the United States nerves when he said that Cuba was against all forms of communism. According to Lana Wylie the Union

US Freight System

1273 words - 6 pages General Environment Each American requires the movement of approximately 40 tons of freight per year across the freight network. This includes everything from shirts to lawn mower to orange juice. • As the U.S. population expands, the U.S. freight system will be called upon to meet the demands of a larger population • Between 2010 and 2035, the system will experience a 22 percent increase in the total amount of tonnage it moves • By 2050, with

Democratic Peace Theory

1852 words - 8 pages Intro: US Presidents have made it a goal during their term(s) in office to establish a good relationship with foreign countries and even try to improve upon existing connections with our allies. Some believe it is to prevent conflicts between the countries while others dispute that it is a threat assessment by the United States to pick and choose their friends and enemies. Preventing conflict between two democracies or countries that practice

Booker T. Washington

1621 words - 7 pages “Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome” –Booker T. Washing. Booker Taliaferro Washington was born in Hale’s Ford, Virginia on April 5th, 1856 to Jane Burroughs and an unknown White man. Washington was married three times. His first wife was Fannie N. Smith from Malden, West Virginia. Booker and Fannie were married in the summer of 1882 and had one child

Corn, Broccoli, Grass Or Balanced

2611 words - 11 pages About a century ago, there was not an epidemic of diet-related illness, a bizarre account of destroyed farmland, dead zones in our oceans created by chemical run-off spilling into the waterways, and there sure was not millions of people questioning the moral ethics of their diet. In the Omnivore’s Dilemma: A Natural History of Four Meals, the author Michael Pollan goes on a journey to investigate the sources of the nation’s food supply, for which

Related Essays

Freedom And Responsibility Essay

2141 words - 9 pages Built within the Constitution of the United States are specifically defined freedoms that are guaranteed to all citizens. Conversely, with every constitutional freedom there comes a corresponding responsibility. On September 25, 1789, the state legislature’s twelve proposed amendments were transmitted by congress, the first two dealing with congressional representation and congressional pay. The following numbers three through twelve were

Hate Crime Laws Essay

2348 words - 10 pages On June 7, 1998, 49-year-old James Byrd Jr. of Texas accepted a ride from three white men, who then beat him severely, urinated on him, chained him by his ankles to the back of their pick-up truck, dragged him for three miles into the countryside, and dumped his corpse in front of an African-American cemetery (Graczyk). A little over a year later, a jury sentenced ring leader John King to death by lethal injection (“Man Executed for Dragging

Rational Emotional Behavior Therapy Case Study Conceptualization And Treatment Plan

2140 words - 9 pages Rational Emotional Behavior Therapy Case Study of Sarah: A Conceptualization and Treatment Plan Rational emotive behavior therapy, REBT, was developed by Albert Ellis and holds the central belief that the events in our lives do not cause our disturbances but that they are instead caused by our view of the events (Murdock, 2009). Murdock (2009) states that “people are seen as responsible for their behavior” (p. 279) but, because they are

Holidays In Albania Essay

1636 words - 7 pages Have you ever thought about having exciting and incredibly cheap vacations? Albania might be the right choice. According to My Travel Guide, Albania is ranked the fourth among ten places worth visiting in Eastern Europe (“Top 10 Eastern European Destinations”). One can encounter three kinds of vacations in this Mediterranean country: winter, summer, and cultural. The ideal places to spend your winter vacations are the Albanian Alps. They are