This website uses cookies to ensure you have the best experience. Learn more

Patients Like Me Essay

406 words - 2 pages

Case Memo: PatientsLikeMe
Background:
PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other.
Similar to TripAdvisor, it has large UGC information and get paid by the 3rd party ( partnership w/ pharma company) But the difference lies in 1) it focus on more professional area(health-care), requiring more specific and deep-diving knowledge 2)has closer user bond, a sense of belonging in the community, while in TA, users generally do not have strong social bond; 3) data tracking plays an important role 5) its revenue ...view middle of the document...

In less than five years, PLM has grown to 15 patient communities where over 80,000 patients discuss 19 diseases. Now PLM planned to launch of a General Platform that would expand the number of diseases covered from 19 to over 3,500 to meet latent demand, increase enrollment and enhance commercial opportunities. But many concerns and risks remained ahead:
1. Users: How to acquire new members? How to maintain user engagement?( will expansion dilute exist user experience)
2. Disease selection: what’s the priority and how to allocate sources (marketing dollars ,working time, etc.)
3. Monetization: how this move will change its business model?

My Suggestion:
1. Step by step move: from specific platform to GP, it asks for large investment in infrastructure, labor and marketing. Frankly speaking, there may be no perfect strategy to avoid all those risks and assure success, what I would suggest is to do some pilots project, allow mistakes, and learn from doing.
2. Leverage the user incentives: focus on the biggest groups, for smaller groups, may act like Douban Group model, let the influencers/group leaders to establish groups and in charge of group engagement; while PLM only need to motivate the leaders
3. Keep the brand safe: in the expansion, PLM need to keep its open, trustable and professional ( to a degree, esp. in outcome studies) image in the public, PLM may need to be slower and more cautious when tapping into online advertising/marketing business

2012211680
Qiaoying Wang

Other Papers Like Patients Like Me

Pschology Essay

535 words - 3 pages PSYCHIATRISTThe occupation I chose is to be a Psychiatrist.I chose this profession because I like to communicate with people, and I also like to help people. I am also a very sociable person. I would enjoy this career because each day would be interesting and this type of job would keep me upbeat. I have experienced many problems and dilemmas throughout my life. I have helped friends and family grieve in the toughest times. And I really believe

Day 1 Reflection Essay

902 words - 4 pages , vital signs to all of them, I learned how to set up sterile field, suture trays, I mostly communicated with the PA on what do the patients need for their specific problem and carried out his orders in a timely manner. I also had to do a lot of patient teaching especially to mom’s who does not know how to take their child’s temperature and which site is the most accurate one. I felt confident eventhough it was just my first day there. Like I said, I felt right at home. But I wasn’t. I am still a guest, trying to learn the ropes from my preceptor. She gave me a good review and I thanked her for everything. Overall, I had an awesome day.

My Nursing Career

779 words - 4 pages hospital to all her fiends. Frustration in Nursing Profession There are a few things that make me frustrated in the nursing profession. Some patients can be abusive and is not satisfied no matter how much I do. Sometimes I would bend over backward and the patient will continue to complain. Whenever I find patients like this, I will give them the best care ever and be super nice to them so that they can feel guilty. Another frustration in the

Bsn vs Adn Competencies

840 words - 4 pages of experience have acquired the knowledge, skills and competence to prepare a patient for a good outcome at discharge. A nurse with a Baccalaureate degree will lead the nursing staff by collaborating plans of care for patients. Being a patient has helped me comprehend what fears a patient may experience. Patients have learned to ask, “How long you have been a nurse, how many times have you done this, and how much training have you had

Philosophy of Nursing

1871 words - 8 pages . They would tell me stories about what they did at work and I was so fascinated by them and wanted to do the same thing and be just like them. My grandmothers told me I would be a great nurse someday because I am a very caring person which is a very important aspect needed to be a nurse. As I became older I job shadowed a few nurses while in high school. I enjoyed experiencing what it would be like to be a nurse in person by following a

Association Of Hepatitis G With Unknown Persistent Elevated Liver Enzyme

2465 words - 10 pages . 18. Ghamar-Chehreh ME, Khedmat H, Amini M, Taheri S. Predictive factors for ultrasonographic grading of nonalcoholic Fatty liver disease. Hepat mon. 2012;12(11):e6860. 19. Grassi M, Raffa S, Traditi F, Ferrazzi M, Cioschi S, Fontana M, et al. Detection and clinical evaluation of GBV-C/HGV in plasma from patients with chronic hepatitis of unknown etiology. La Clinica terapeutica. 2000;151(4):241-5. 20. Hollingsworth RC, Minton EJ, Fraser-Moodie

Personal Ethics

991 words - 4 pages . One example in my workplace that caused justice concerns in my opinion was the actions taken by an employer that I used to work for. When I would see patients for this home health agency I would finish my day by going up to the office and getting my paperwork together for the next day. This would save me time because no one would be at the office to talk to me or bother me while I was working."Is joy a good medicine man, but the spirit to crush

Admission Essay For Rn To Bsn

323 words - 2 pages changing field of nursing, I feel it imperative to continue my education so that I can provide the best care possible for my patients. Continuing to build upon my knowledge base of disease processes, nursing research, and also strengthening my critical thinking skills is essential in order for me become the best nurse I can be. The BSN program at Michigan State University will do just that. The flexibility and convenience of the programs

Spirituality

1158 words - 5 pages in my voice that I am concerned about them and care for them. I try to make them feel that I have time to address their needs thus they are safe with me. My eyes and face communicate compassion and care. Therefore, they are never distant and mechanical when with the patients. I have always tried to make my care to feel for my patients. Therefore, I have felt that the patients feel seen by me. I ensure that my patients are happy and do not feel

Hospice Care

1195 words - 5 pages care. In the article it was stated in 2005, about 82% of people who were receiving hospice care were white and about 7% identified themselves were black. There are more female patients who receive hospice care than male according to this article stated above. I can remember over the years, even today it has been known that women life span is longer than males and this information I found surprised me a bit. Most of the patients who receive hospice

Communication in Mental Health

1504 words - 7 pages professionals or multidisciplinary teams and to advocate for the clients. I understand the patient centered care is to embrace the concept of family collaboration; this can be achieved in a variety of ways like involving patients and family in decision making and teaching patient’s self-management skills, all these needs effective communication from the nurse. As a future practitioner communication skills will help me in building therapeutic

Related Essays

Internship Essay

548 words - 3 pages tour around the clinic and got to know everyone around. They introduced me to all the Physicians, Nurses and Staff. We had a few patients that we have given nutritional advices and recommendations. The Dietician also showed me headlines on what she refers to when she gives advices. 3. Briefly summarize new knowledge and experience gained during the week: The dietician showed me her main references which she uses to deal with different cases

Exploring The Gap Between Icu And Medical Ward Setup

1735 words - 7 pages , the policies and protocols are far different compare to the medical ward. I felt rejected when the nurses at the Coronary Care Unit just passed on me that looks like I did not exist there. I was also embarrassed that the head nurse did not allowed me to go at the bedside and just let me stayed inside the nursing station to read charts while the medical students keep on going to the patients’ bedside. I felt insecurity that time because I know very

Compare And Contrast: Mountains Beyond Mountains

984 words - 4 pages haunted him. “Everyone told me something like this was going to happen” (Kidder, 151) Farmer recalled once he was diagnosed with Hepatitis A. Hepatitis A is rarely fatal as long as it is treated quickly. However, Dr. Farmer could not pull himself away from his work and fell very ill. He spent two weeks in Brigham Hospital. Doctors worried he was going to need a liver transplant. Even when he was in the hospital, he had to call Socios en Salud and

Healthcare Communication Method During Changes Essay

976 words - 4 pages Healthcare Communication Method During Changes HCS/320 Healthcare Communication Method During Changes I’m NAME and I am working as the administrator for temporary as well as long-term care facilities. At present I am working for Health Bridge Manor that offers temporary rehab facility and long-standing stay for patients. My role as administrator makes me look after the quality of care. I monitor to