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Pasta Lava Essay

1614 words - 7 pages

Business Model

Submitted by:
de la Cruz, Deniece Katherine R.
Ho, Michael U.
Orlanes, Zyrille Mae C.
Panganiban, Demi Marie B.
Peñafort, Kristine Marie M.
Entrep21 MWF 8:30-9:30

Submitted to:
Mme. Lolita Velita
Entrep21 Moderator

Pasta Lava Logo:


Pasta LAVA

The market demand has never been greater for food that is healthy, low priced, and great tasting. In an analysis of casual dining it is noted that baby boomers and others are coming face to face with the realization that youth is momentary. With that apprehension, it points out the ...view middle of the document...

It provides an aroma of freshly-pressed pasta with delicately made sauces and warm baked breads. Our pasta is made home style. The Italian cuisine would definitely capture the hearts of the people who enters our restaurant as the product has a unique taste that would certainly satisfy their need.

Product Attributes
The packaging material for the pasta is a plate which will be presented to our customers when dining inside our place. On the other hand, the packaging material for take out of the pasta is a plastic tupperware with the labeling composed of the company logo located on top of the cover.

Manufacturing Process
Addition of water, eggs, optional ingredients




Total cost in producing the product plus mark-up
▪ Price per serving
Pasta and ingredients P44.00
Labor Cost- 5% 2.20
Utility Cost- 10% 4.40
Add: Mark-up- 40% 20.24
Total estimated price per serving P70.84


Research Respondent

The respondents of this study are generally the call center agents or customer service representatives. Students, businessmen and associates, the youth and the old are also likely to be one of our respondents for they also cover up our market.

Research Environment

The study was conducted within the vicinity of I.T. Park. It’s where many call centers are situated, telecommunication lines and other business firms. This includes also the different restaurants and fast food chains where we mainly handed out our surveys.

Research Design

• Survey
The study revolves around the preconception of patrons regarding their preferences of taste, time, place and price in acquiring our product and service which is pasta. The study utilized the opinion survey and descriptive methods engaging the different choices of our query in our business model. Opinion survey was used by the researchers to have knowledge of their preferences to be able to provide them the best quality products and high-class service.

• Observation

Survey Question 1


Interpretation and Analysis:
The data shows how often our respondents eat pasta. Majority of the respondents stated that they only eat pasta once a week. Only few respondents eat pasta three to four times a week. However, based on the population of the city which has a large demography, even only if we target 10% of the total market, the potential of pasta eaters is very high.

Survey Question 2


Interpretation and Analysis:
The data above shows the kind of pasta the respondents prefer. Most are into spaghetti and lasagna. These are coomonly the kind of pasta that people look for to feed their appetite. For that reason, the researchers should focus on this recipes and innovate their different kinds of sauces to have a better...

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