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Part 1 Business Environment Essay

842 words - 4 pages

DEFINIREA MEDIULUI AMBIANT AL FIRMEI

În ultimii ani, o serie de lucrări de specialitate s-au ocupat, direct sau indirect, de problematica mediului ambiant al firmei, de impactul pe care acesta îl are asupra unităţii economico-sociale. Un aspect incă insuficient elucidat pe plan teoretic îl constituie definirea mediului ambiant, categorie deosebit de complexă, date fiind multiplele sale componente şi interdependenţele dintre ele.

Adesea se face confuzie între mediul ambiant şi mediul inconjurator sau sunt omise unele componente majore care influenţează decisiv activităţile economico-sociale din cadrul firmei.
Astfel, academicianul Mihai Dragănescu arată că ,,….dacă ne ...view middle of the document...

În acelasi context, profesorul C. Pintilie consideră că mediul ambiant al unităţii economice poate fi definit prin ,,piaţă internă şi externă în cadrul căreia întreprinderile işi oferă reciproc produse, servicii, lucrări, informaţii etc. colaborează între ele şi, deseori, se confruntă, intrând în competiţie”[3] . Funcţie de natura proprietăţii asupra factorilor de producţie şi de alte elemente de caracterizare a sistemelor socio-economice, acelasi autor delimitează piaţa ( mediul ambiant ) în : organizata si planificata, libera sau concurenţială mixtă[4] .
Interesantă ni se pare şi concepţia specialiştilor francezi în domeniu, conform căreia mediul ambiant al întreprinderii éste constituit din ansamblul organizaţiilor, actorilot şi factorilor ca aror existenţă este susceptibilă de a influenţa comportamentul şi performanţele întreprinderii. în aceaşi concepţie se insistă pe tendinţa ce se manifestă în legatură cu “diviziunea” mediului in mediul extern , respectiv instituţile şi indivizii care pot influenţa întreprinderea şi mediul intern , in care se includ comportamentele indivizilor sau grupuriloe de indivizi din cadrul întreprinderii ce influenţeaza deciziile şi acţiunile celorlalţi membri ai organizaţiei ( noţiune asimilată “climatului” organizaţional, “ moralului” ori “culturii” din interiorul întreprinderii, generate de intensitatea conflictelor, gradul de satisfactii sau insatisfacţii, gradul de adeziune a indivizilor la valorile firmei).

In ceea ce ne priveste, apreciem că o definiţie a mediului ambiant trebuie să surprindă complexitatea şi multidimensionalitatea acestuia, concomitent cu reliefarea dinamismului său, generat în principal de revoluţia tehnico-stinţifică contemporană.Astfel, mediul ambiant include toaye elementele exogene firmei, de...

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