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Pantaloon Essay

1786 words - 8 pages

CASE
PANTALOONS RETAIL (INDIA) LTD.
Fighting for New Space as Global
Competition Comes Home

Group 9:
Shikha Jain
Shalu Uppal
Sonam Gupta
...view middle of the document...

The Indian retail sector is highly fragmented with 97 per cent of its business being run by the unorganized retailers like the traditional family run stores and corner stores. The sector is the largest source of employment after agriculture, and has deep penetration into rural India generating more than 10 per cent of India’s GDP. Large Indian players like Reliance, Ambanis, K Rahejas, Bharti AirTel, ITC and many others are making significant investments in this sector.
However, the opportunity is huge-by 2010, organised retail is expected to grow at 6 per cent by 2010 and touch a retail business of $ 17 billion as against its current growth level of 3 per cent which at present is estimated to be $ 6 billion.

The players should be proactive in the approach so that the
can remain competitive and can target larger share of consumers wallet and should look for multiple format by having expansion and Joint Venture route. Proactive approach is one where one actually starts a trend which is later on followed by others. Such a methodology is termed as a proactive one. For example- Wal-mart has an advantage over other players in delivering the best prices to their customers because of its effective supply chain and management. Now other players like pantaloon, reliance etc. are also trying to follow this trend
As far as reactive approach goes, it is the exact opposite of the proactive approach. While the proactive approach talks about creating and starting a trend or idea, the reactive approach believes in following a new trend or more precisely adapt to the newest changes happening in the society.

b) Different Formats For Retail

The different formats of retail are discussed below. The difference between each of them can be cleared from the definition of each of them. The formats are:-
Traditional Formats

Counter stores Food: Family run stores, selling essentially food items High service, Low price
Kirana stores
Street markets Regular markets held at fixed centre
Retailing food and general merchandise items large selection, Low price
Village haats
Street vendors Mobile retailers essentially selling perishable food items -fruits, vegetables, milk, eggs, etc.
High service Vegetable vendors
Kiosks Pavement stalls selling limited variety of food and beverages High service
Modern Retail Formats
Department Stores Multiple product categories, usually lifestyle driven with apparel/ accessories dominating Service and choice
Supermarket/Convenience stores: A supermarket is a store which is more of a large self-service grocery store selling groceries and dairy products and household goods that are consumed regularly. Some of the well known supermarket chain includes Food Bazaar, Nilgiris, Food World, Apna Bazaar, Trinethra etc.
Hypermarkets/Discount Stores: Large stores in big box format, with volume based discounted prices A hypermarket is a store which combines a supermarket and a department store.. It is a large...

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