This website uses cookies to ensure you have the best experience. Learn more

Panera Bread Essay

4780 words - 20 pages

Panera Bread Company’s Vision and Mission Statement
During 1999, Panera Bread sold the Au Bon restaurants and began focusing solely on the growth of the Panera Bread restaurants. As the company attempted to expand their operations across North America, their vision and mission statement became an even larger part of the operations. However, the statement is vague and offers little guidance to the employees of the company. “A loaf of bread in every arm” is not only next to impossible to achieve, but it also lacks specifics as to how the employees are to accomplish the company’s goals. In an attempt to clarify the statement, the company issued its “bread leadership goal,” which states “With ...view middle of the document...

, Inc. Founded by Louis Kane and Ron Shaich, the company prospered along the east coast of the United States and internationally throughout the 1980s and 1990s and became the dominant operator within the bakery-cafe category. In 1993, Saint Louis Bread Co. was purchased. A team of managers then spent a great deal of time traveling the country and studying the market for fast food and quick-service meals. Additionally, top management at Au Bon Pain instituted a comprehensive overhaul of the newly acquired Saint Louis Bread locations. They altered the menu and the dining experience. The vision was to create a specialty café anchored by an authentic, fresh dough, artisan bakery, and upscale, quick-service menu selections. In 1997, the Saint Louis Bread bakery-cafes were renamed Panera Bread in all markets outside St. Louis. By now, it was obvious that Panera Bread had the potential to become one of the leading brands in the nation. In order for Panera Bread to become the leading brand, it would require all of the company's financial and management resources. Ron Shaich convinced the Au Bon Pain board of directors that the best course of action was for the company to go exclusively with the Panera Bread concept. In 1998, the company announced the sale of Au Bon Pain bakery-café for $73 million to ABP Corp. With this sale, the company changed its name to Panera Bread Company. The restructured company had 180 Saint Louis and Panera Bread bakery-cafes and a debt free balance sheet. The company continued to grow and franchise. In 2007, Panera Bread purchased a 51 percent interest in Paradise Bakery & Café. By 2009, Panera purchased the remaining interest and expanded to Canada. In May 2010, William Moreton, Panera’s executive vice president and co-chief operating officer, was appointed president and CEO. Ron Shaich, who was Panera president and CEO since 1994, has to transition to the role of executive chairman of the board. However, on March 15, 2012, the company announced that Moreton and Shaich would become co-CEOs.

The Strategy of Panera Bread
In 2012, Panera Bread’s strategy was geared toward expanding the operations and improving the quality of the dining experience for their customers. The company focused on expanding their operations through company-owned locations as well as franchising. The use of franchising operations helped the company obtain the desired growth and increased the profitability of the company. Franchise owners were not allowed to open a single store, but were required to open several locations within a given time period of six years. The franchise and royalty fees that are required from the franchise owners have helped contribute to the financial growth of the company.
Panera Bread is pursuing a focused differentiation strategy that allows the company to concentrate on a market niche that desires a quick and high quality dining experience that Panera’s competitors cannot match. Through this strategy, Panera Bread...

Other Papers Like Panera Bread

Panera Bread Case Essay

806 words - 4 pages Case # 5 Panera Bread Company 1. What is Panera Bread’s strategy? Which of the four generic competitive strategies discussed in Chapter 3 most closely fit the competitive approach that Panera Bread is taking? What specific kind of competitive advantage is Panera Bread trying to achieve? Driving concept: to provide a premium specialty bakery and café experience to urban workers and suburban dwellers. Generic: Broad differentiation

Case Study 5.1 Panera Bread

1676 words - 7 pages Q1. How has Panera Bread established a unique position in the restaurant industry? How has this unique position contributed to the firm’s success? Do you think Panera Bread will reach its goal of becoming a leading national brand in the restaurant industry? Why or why not? Panera Bread has established a unique position in the restaurant industry by developing itself with various approaches. First of all, Panera Bread has observed the

Panera Bread Company In 2011

1017 words - 5 pages   Case 8: Panera Bread Company in 2011—pursuing growth in a difficult economy This case study provides information regarding the past performance, current analysis, stock valuation, market evaluation, and industry comparison. In this analysis and case study, The following key elements comprise the Panera Bread strategy:      1. Capitalize on market potential by opening both company-owned and franchised Panera Bread locations as quickly as

Panera Bread Company Analysis

1256 words - 6 pages Memorandum To: James Cotter From: Chris Smith, Adam Grossman, Richard Budd Date: March 21, 2016 Subject: Recommendation for Dividend Policy at Linear Technology Introduction and Overview The purpose of this memo is to analyze the financial data of Linear Technology and determine whether or not to increase the dividend payout. Linear Technology is a semiconductor company founded in 1981. The company specializes in designing, manufacturing

5.1 Study Case Panera Bread

5268 words - 22 pages INTRODUCTION According to the U.S. Small Business Administration, there were 27.2 million small businesses in the United States in 2007. Small business can be defined in different ways. The U.S. Government agency that helps people start businesses is the Small Business Administration or SBA. It categorizes a business in the United States as small if it has fewer than 500 employees. The international community uses the term small and medium

Elements of a Marketing Plan

1016 words - 5 pages Elements of a Marketing Plan Diandra Wood MKT/421 April 11, 2016 Elizabeth Hartsig Panera Bread Company The success or failure of a company depends on how well the company can manage key environmental factors. Each and every company out there has a specific environment that will move it. Some of the factors can be prevented while others are completely out of control of the company. Panera Bread is one of the fastest growing chains in

Andreskhamis

921 words - 4 pages Panera Bread Restaurants Customer Relationship Management (CRM) Analysis Andres Khamis Final Exam 1.- Panera Bread is an American chain of bakery-café fast casual restaurants in the United States and Canada, offerings include soups, salads, pasta, sandwiches, and bakery items. Taking in consideration Panera’s target market, brand image and goals as organization, there are certain steps that must be part of the implementation of a CRM

Panera Case Study

1926 words - 8 pages capitalize on their profit. As of September 25, 2012, they have over 1,600 locations in over 44 states and Canada. More than 776 of its locations are company-operated, while the rest are run by franchisees. Its locations operate under the names Panera Bread, Saint Louis Bread Company, and Paradise Bakery & Café. Panera offers the projection of an inviting atmosphere in all of its establishments. The stores are located mostly in suburban areas

Buisness

774 words - 4 pages Developing Good Business Sense By Michele Rowley BUS/210 5/12/2012 The three companies I have chosen for my observation of employment processes are Panera Bread, Wendy’s, and McDonalds. These are all fast food restaurants although Panera Bread has been coined the upscale of fast food. I feel that their business components are similar and will compare these in order to find out how

Financial Analysis

1306 words - 6 pages business. During the year 2012-13, there is an increase of 11.98 % in the total revenues and during the year 2011-12, there is an increase of 13.67 % in the total revenues. The total costs and expenses were also increasing in the past 3 years; during 2012-2013, there is an increase of 34.36% in the cost and expenses and during 2011-2012 there is an increase of 13.14% in the cost and expenses. Comparison of Starbucks with Panera Bread - Liabilities

Mcdonalds Case Study

612 words - 3 pages users make up 20 percent of customers but account for 60 percent of all visits. Another major change in the fast food industry is the increase in the fast-casual segment. Restaurants in the fast- casual segment include, Boston Market, Panera Bread Company, and Atlanta Bread Company. The fast casual sector is growing at a rate of 15-20% a year, because customers are willing to spend a couple dollars more for a better dining experience. Americans

Related Essays

Panera Bread Essay

1191 words - 5 pages Running head: PANERA BREAD CASE ANALYSIS Panera Bread Case Analysis LaToya Melvin Davenport University BUSN 520 Table of Contents INTRODUCTION 3 LITERATURE REVIEW Synopsis of the Situation 4 Key Issues 4 Define the Problem & the Opportunity 6 Alternative Solutions 6 Selected Solution

Panera Bread: Strtegic Analysis

4043 words - 17 pages The Panera Bread restaurant chain was founded by Ron Shaich and Louis Kane as Au Bon Pain Co (a Frehch expression for “where good bread is”) in 1981. After acquiring the St. Louis Bread Co. chain, the Panera Bread concept developed. In 1999 the Au Bon Pan Pain restaurants were sold, and the company put its primary focus on growing the Panera Bread restaurants. Today Panera Bread is a quick-casual restaurant chain. The company owns and

Panera Bread Financial Analaysis Essay

4506 words - 19 pages Panera Bread Company is a national bakery-cafe with 1,504 locations across the US and Canada. This case study provides information regarding the past performance, current analysis, stock valuation, market evaluation, and industry comparison. In this analysis and case study, we hope you, the reader, will gain usable insight on Panera Bread and its value. We will give a recommendation to our readers according to our given information. Panera Bread

Swot Panera Bread Essay

1227 words - 5 pages Introduction Panera has since an increase in revenue each year in the last 10 years. They also have been growing and adding new bakery cafes both company and franchised owned, every year. Former CEO Ron Shiach, now Head Chairmen, has been with Panera for 28 and has driven them to be one of the top fast casual restaurants in American. By having a passion for artisan bread and developing a specific atmosphere, Panera provides a competitive