This website uses cookies to ensure you have the best experience. Learn more

Palm Inc Essay

1262 words - 6 pages

The following is a SWOT analysis of the Palm Inc. company based on From handhelds to smart phones – the pioneers of Palm Inc. (2011), Richard Ivey School of Business foundation. The strengths, weaknesses, opportunities and threats that this company is facing will be outlined to identify the positive and negative factors influencing the inside and the outside of the company. This analysis will help to develop an awareness of the factors that may affect strategic planning and decision making of Palm Inc.

Strengths

1. Years of experience
For Palm, years of experience at software development, marketing and device development are really a great strength. Palm start in 1992, 18 years ...view middle of the document...

At the same time, other competitors did a great job in innovation. Palm gradually becomes a small and marginalized player in the industry. On the other hand, when Palm created the new OS and the new smart phone, the application didn’t come up with the new things. When customer spends their money buying Palm’s phone, they unfortunately can’t get the best treatment as compare to Apple’s phone. The innovation is the basic power of the company. But Palm doesn’t have the strong impetus. Palm needs to raise their brand name by innovation.

2. Short of capital
• Palm spent too cash to develop the new OS and new smart phone. And the marketing capitalization is much short than the competitor. This situation makes Palm can’t balance the money within each department. So the whole company can’t run efficiently. For example, Palm can’t self-finance marketing campaigns and in-store training of sale staff.

3. Low marketing level
• Palm can’t bring up the effective marketing strategy. The price of a new phone even be expensive than iphone. The competitiveness is tiny than other brands. After failing to seizing the market with new phone, Palm makes a “attractive” product bundle on its phone. It turns out to be stressful to Palm. And it still can’t face to other brand’s impact.

4. Failure of negotiation ability
• Shelve speed of new product is an important factor. Nevertheless Palm’s new product was delayed because of certification issues with the carrier. At the same time, Palm has a conflict with the dealer. Palm needs to spend more money on sale.

Opportunities

1. Entering other market segments by making use of Palm’s know how:
• Start to develop commercial applications for other smartphone operating systems.

• Fill smaller niches in the smartphone market with respect to general environment forces:

o Sociocultural and Political and Legal Forces: Smartphone operating systems with high data regulations for users with sensitive data. As the fear of theft of personal information’s or sensitive data is rising in certain groups of society (e.g. decision makers like politicians and managers).

o Demographic Forces: Senior Friendly Smartphones for aging societies with health or special care features. Remote GPS tracking, monitoring and streaming of health parameters to doctors and relatives.

o Global Forces: Providing an extreme low-cost operating system which is running a cheap hardware for the growing low income population of the world. (Reverse Innovation)

• Offering customizations of other operating systems (mainly Android) as a paid service, which may be used by hardware manufacturers like Samsung or HTC.

2. Limiting their development and costs by encouraging the open source development community to develop applications.
3....

Other Papers Like Palm Inc

Sdfsd Essay

538 words - 3 pages Arrives on October 11, 2013 Hotel Sat 5/Oct/2013 - Thu 10/Oct/2013 Change Hotel Show Details 5 nights The Westin Resort & Casino, Aruba Palm Beach Islandview This property has these room options available Islandview Deal! 3.9 out of 5 (527 review s) Included Resort View - no meals Deal! + C$46.55 per night Islandview Deal! + C$54.49 per night Oceanview - no meals Deal! + C$69.85 per night BOOK NOW

Vegetables and Fruits Essay

3400 words - 14 pages hectare with net income of Php79,102 per hectare. Coconut had an average yield of 1,168 nuts which gave Php242 net income per hectare. NEW DOLE DIVISION TO GROW BANANAS IN BUKIDNON DOLE Philippines, through its newly created Skyland Division, has negotiated with the small landholders in the Northern Mindanao to plant banana. It signed a memorandum of agreement with the First Agrarian reform Multipurpose Cooperative, Inc. for the cooperative

Unit 4 Project

833 words - 4 pages Memorandum To: Company Management (Dr. A. Davis) From: (BUSN 300) Date: February 3rd, 2013 Subject: Application of Theories Company Researched: Apple Inc. Theory: The issue being addressed that gave rise to employing these theories The article that was published in CBS news claims that Apple has distinct culture. Apple Inc. is rapidly moving towards employee empowerment. Steve Jobs taught his company to think differently

Marriott Study Case

583 words - 3 pages How Marriott Never Forgets a Guest When retiree Ben B. Ussery Jr. goes on vacation, he typically spends hours beforehand nailing down golf dates, scouting shops for his wife, and making restaurant reservations. But last year, when the Usserys and another Richmond (Va.) couple chose to spend a week at Marriott's Desert Springs resort in Palm Desert, Calif., he let the hotel do the legwork. Weeks in advance, Marriott planning coordinator

Democratic Parties

2290 words - 10 pages , Franklin. Election 2008, A Voter's Guide. Ed. The New Republic. New Haven and London: Yale University, 2007. LeMay, Michael C. Illegal Immigration, A Reference Handbook. Santa Barbara: ABC-CLIO, Inc., 2007. Pear, Robert. "Long-Term Fix Is Elusive In Medicare Payments." New York Times (13 July 2008): 18. Academic Search Complete. EBSCO. Palm Beach Community College Library, Lake Worth, Fl. 20 July 2008 . Goodman, Peter S. “ Uncomfortable Answers

Blackberry Maker

1530 words - 7 pages that RIM Company has dominated for a long time (docshare.com, 2010). References BlackBerry.com. (2010). Research in Motion to Acquire QNX Software Unit from Harman International. Retrieved on 22 January 2012. http://press.rim.com/release.jsp?id=3766. Docshare.com. (2010). Palm Inc. amp Research In Motion Limited. Retrieved on 22 January 2012. http://www.docshare.com/doc/138353/Palm-Inc-ampamp-Research-In-Motion-Limited. Elsa, L. &amp

Aspects Of Organizational Behavior

851 words - 4 pages constructively comment and offer creative ideas to managers. Communication can take place in person, over the phone, or electronically.Communication in my organization is very effective. Employees constantly provide feedback and new ideas. Employees are free to express themselves. Most of the communication that takes place is currently over the phone. Soon all vehicles will have navigation units and drivers will carry palm. The navigation units will

Unilever Market Mix

670 words - 3 pages have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. Unilever's main competitors include ConAgra, Danone, General Mills, Henkel, Kraft Foods, Mars, Inc., Nestlé, Pepsico, Procter & Gamble, Reckitt Benckiser, Sara Lee and S. C. Johnson & Son. Unilever was created in 1930 by the amalgamation of the

Appellate Court

1205 words - 5 pages Supreme Court of the State of New York Appellate Division: Second Judicial Department D28449 H/prt Argued - October 2, 2009 AD3d REINALDO E. RIVERA, J.P. RANDALL T. ENG CHERYL E. CHAMBERS L. PRISCILLA HALL, JJ. 2008-04626 Emigrant Mortgage Company, Inc., respondent, v Gregory Karpinski, appellant. (Index No. 12722/07) DECISION & ORDER ON MOTION Motion by the plaintiff, Emigrant Mortgage Company, Inc., for leave to reargue an appeal

All About Florida

1061 words - 5 pages towards humans (Blakey 255). Florida’s forests are full of sawgrass, a tall, brown, rough grass. Small patches of trees stand high above the surrounding sawgrass and are also called “hammocks” of trees. Another popular tree of Florida is the palm tree. The streets of cities are sometimes lined the elegant royal palms, and short, fan-leaved palmetto palm trees line the forest underbrush. The economy of Florida is growing

Acai Berry

1405 words - 6 pages become a nice round plum almost black color. The pictures below depict the tree that they grow on which, is known as the “tree of life” to the Brazilian tribes because of its abundance to provide benefits concerning the health and well being of the people (Walters). Acai berries were not sold in the USA until two brothers, Jeremy and Ryan Black, started to sell them through a company known as Sambazon Inc., promoting the antioxidants in the

Related Essays

Concepcion Plant Essay

1403 words - 6 pages 2010, A. Brown Co., Inc. (ABCI), through subsidiaries Palm Thermal Consolidated Holdings Corp. and Panay Consolidated Holdings Corp., bought DMCI Power Corp.’s proposed coal-fired power plant in Concepcion. The new owners then formed subsidiary PCPC to spearhead the future construction and operation of the plant. ABCI is the investment arm of businessman Walter Brown which is primarily engaged in the business of real estate development but has

Marketing Apple Inc Essay

544 words - 3 pages new line of Macintosh Computers (G3), and IMac. To switch gears from just improving the styles, features and designs of the traditional personal computer, the company wanted to reflect on marketing consumer electrics. In 2001 Apple Inc officially opened their first Retail Stores and introduced the iPod; a palm –sized digital music player. Since the successful sales and request of the IPod, Apple opened iTunes Store (an app that allows users

Sime Darby Credit Rating Essay

1613 words - 7 pages This credit analysis report is published in relation to the press announcement made on September 30, 2009. M ALAYSIAN RATING CORPORATION BERHAD CREDIT ANALYSIS CORPORATE DEBT / CONGLOMERATE 2009 New Rating and Annual Review SIME DARBY BERHAD Strengths • Good revenue diversification and stable base for future earnings; • Favourable financial flexibility and liquidity; and • Increased operational scale in its oil palm plantation

My Papa's Waltz Essay

1139 words - 5 pages knuckle and palm caked hard by dirt, now are explained. His battered knuckles weren’t from violence, they were from his job. Looking at the poem now, one can see that there are hardly any hints of violence. Works Cited Schaub, Joseph. ""My Papa's Waltz"." Bloom's Literature. Facts On File, Inc. Web. 3 Mar. 2014 . Contemporary Authors Online, Thomson Gale, 2008. "Poetry Analysis my Papas Waltz by Theodore Roethke." By Nicole Leilani. 03 Mar. 2014.