P&G Strategic Brand Management Essay

3543 words - 15 pages

|
Brand Management |
Assignment No 1 |
|
Zunair Ali Syed |

National College of Business Administration & Economics

Contents
Company Introduction 3
P&G Pakistan 3
Facts about P&G Pakistan 4
MISSION STATEMENT 4
Vision Statement 5
Organization Portfolio 5
ESTABLISHMENT: 5
COMPANY TYPE: 5
BRANDS: 5
Brand portfolio Pakistan 5
SWOT ANALYSIS- P&G 11
STRENGHTS 11
WEAKNESSES 11
OPPORTUNITIES 11
THREATS 11
Marketing Mix 12
Product 12
Beauty and Grooming Brands 12
Health and Well Being Brands 12
Household Care Brands 12
Price: 12
Place 13
Promotion 13
Competitors 13
Strategic management of Tide and Ariel 14
Overview ...view middle of the document...

The P&G Hub plant is the single plant that produces PUR globally. Today, the Hub plant is equipped with state-of-the-art manufacturing technologies and quality assurance processes and systems, reflecting the company's values of safe, hygienic and ethical manufacturing practices.

P&G Pakistan headquarters are consistently upgraded to the company's progressive values. Investments of $1 million and a recent $600,000 investment have taken place in the work-space environment to date. The P&G Pakistan head office today hosts high-speed digital networks and advanced systems and facilities.

As a company with vast global experience, P&G always has believed in the potential Pakistan has as a country. Since 1989, the total amount invested by P&G Pakistan in assets, working capital and market development has exceeded Rs 6 billion. In addition, Procter & Gamble contributed Rs 3.1 billion to the national exchequer in the form of taxes and duties during 2005 and 2006, increasing 13 percent over the previous year.

P&G has attracted outstanding individuals since the day it began operations in Pakistan. The company employs more than 257 people and creates more than 4,000 jobs indirectly in Pakistan, 99 percent of which are held by Pakistanis. All this makes P&G a more locally focused company.

Facts about P&G Pakistan
* Procter & Gamble started its operations in Pakistan in 1991. 
* P&G Pakistan is headquartered in Karachi.
* P&G Pakistan has reinvested over $100 million in Pakistan within the last 12 years. 
* P&G Pakistan has invested 63 million dollars over the last 5 years in terms of capital, marketing and training. 
* P&G Pakistan has contributed close to 7 billion rupees to the Pakistani government's revenues over the last 5 years in the form of sales tax, customs and excise duties. 
* P&G Pakistan creates more than 4,000 jobs in Pakistan. 99% of the jobs that P&G Pakistan creates in Pakistan are held by Pakistanis. 
* P&G Pakistan owns a sprawling 7-acre land manufacturing facility at Hub, Balochistan, which manufactures Safeguard and Camay soaps. A recent 5 million dollar investment has tripled the plant's capacity. 
* P&G Pakistan runs several social marketing programs in the field of education and health. These programs benefit more than 3 million people annually.
MISSION STATEMENT
We will provide branded products and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.

Vision Statement
“Be, and be recognized as, the best consumer products and services company in the world.”
Organization Portfolio
ESTABLISHMENT:
P&G is an American Global Corporation based on...

Other Papers Like P&G Strategic Brand Management

Marketing Case Study

593 words - 3 pages . P&G decided to build a brand-management system, in which one executive is responsible for each brand. The system has been copied by many competitors but not offer with P&G’s success because basically every company is different even though they are all producing same kind of products.

Gfdsafasdf Essay

564 words - 3 pages Yilin Wang SID: 576276 Bus 103, Section 023 TA: Bruce Zhang Temporal, P. (2002). Advanced Brand Management. Culture Insight Strategy, P1-78. • In the early days of mass production, most of marketers failed because they didn’t know what consumers needed and then produce products that they thought the public needed. As time passed, marketers soon learned that they should care more about what customers had in mind; therefore

Blue Ocean Strategy

613 words - 3 pages industry for over 60 years with its signature Crest brand of toothpaste. P&G applies the Red Ocean strategy by making incremental improvements to its Crest toothpaste; examples include Crest Pro-Health, Crest with Scope, and Crest Clinical. P&G and the other toothpaste manufactures such as Colgate-Palmolive are trying to increase their market share of the already existing demand through these incremental improvements in toothpaste. In 2001, P&G

Strategic Plan

2564 words - 11 pages retention and job satisfaction (Yanfang, 2014). Influencing business continuity The cohesion between employees and leadership will ultimately be determined on the shared belief in the company’s capabilities and strategic plan. The strategies P&G management utilizes greatly influences business continuity in that, keeping employees happy, keeps them motivated and goal orientated. Without employees to accomplish tasks, there is no way to

Proctor And Gamble

2102 words - 9 pages employees and partners, provides focus for where the growth opportunities are greatest, and leverages the Company’s core strengths: consumer understanding, brand building, global scale and, most importantly, innovation. (citation) SWOTT Analysis One strategic management tool that P&G uses to stay ahead of its competition is the effective and efficient utilization of SWOT analysis. This involves specifying the goals and objectives of the business as

P&G Strategy

1318 words - 6 pages , however, the unsuitable using of diversification may destroy the value of company. P&G adopt diversification as a key strategy to develop their business and they achieve success in several areas such as the huge economics scope and strong brand value. Nevertheless, overextension is not an anticipant outcome of business diversification. P&G should continue focus on their core industry and keep innovate it to build competitive advantage, and to

Brand Loyality

5080 words - 21 pages Equity, The Free Press, New York, NY. Aaker, D.A. (1996). Building Strong Brands, the Free Press, New York, NY. ASHE Higher Education Report, 2005, 31(2), 27-37. Abendoth, L.J. (2001), “Disentangling regret from expectancy-disconfirmation”, Advances in Consumer Research, Vol. 28, pp. 371-2. Baltas, G. (1997), “Determinants of store brand choice: a behavioral analysis”, Journal of Product & Brand Management, Vol. 6 No. 5, pp. 315-24

Literature Review

4562 words - 19 pages Economics of Information Farley, John U Journal of Business 12) Managing Brand Equity: Capitalising on the Value of a Brand Name Aaker, D. NY: The Free Press 13) Building Strong Brands, Aaker, D. NY: The Free Press 14) Marketing Kotler, P., L., Brown, S., Adam, S. Burton, and G. Armstrong Pearson Education 15) Strategic Brand Management: Building, Measuring, and Managing Brand Equity Keller, K. L. Prentice-Hall 16

Infosys: Harvard Business

1482 words - 6 pages , 2006, p. 3). Infosys worked in the information technology (IT) market via several strategies, body-shopping and offshoring; however; it turned out creating problems than the company planned for which caused a chain reaction of more problems before management finally realized they “fell from grace” (Delong, 2006, p. 10). Therefore, the following paragraphs summarize and analyze Infosys (A): Strategic Human Resource Management written by Delong

Bdjobs Training

2565 words - 11 pages for Excellence Sales Force Management: Rewards, Compensation, Motivation & Team Building Sharpening Selling Skills by Creating New Prospects Shopper Marketing: How to Win in Point of Purchase (PoP) Strategic Brand Planning Strategic Sales Management The Art of Professional Selling The Power of Professional Marketing and Sales Promotion by Objectives The Professional Brand Manager The World of Marketing & Corporate Sales Management Trade

P&G's Marketing in China

953 words - 4 pages . However, it also has some disadvantages that may hurt the company’s development: Number one comes with these brands eating into each other’s sales. And it is important to note that using this strategy means confronting higher risks. Cost control is another key problem here. Obviously, the more brands there are to manage, the higher the costs. For this reason, many prudent companies prefer brand extension over multi-brands management. P&G has one

Related Essays

P&G Talent Management Essay

694 words - 3 pages Procter & Gamble Talent Management P&G has won numerous awards for its talent, leadership development and retention programs. Most recently, it emerged as the second most attractive employer in Singapore at the Randstad Award 2016, behind Changi Airport Group; and was ranked first for the career progression opportunities and good work-life balance categories. It is well known for recruiting high-performing employees and putting rigorous

Strategic Brand Management Essay

2363 words - 10 pages Customer Relationship Management. Also, the concept of “Customer Equity” is introduced and the current research in this area is described (Blattberg & Colleagues; Rust, Zeithaml & Lemon; and Kumar & Colleagues). Finally, the relationship of Customer Equity to Brand Equity is analyzed. Brand Focus 2.0 details the advantages of creating a strong brand. These include greater loyalty and less vulnerability to competitive marketing actions and

Segmentation And Target Market Week 3

1310 words - 6 pages well as the evaluation related to the effectiveness of the strategy on the perception of the consumers and possible improvements to be made. Although the claim is usually made of just a few sentences, P&G conducts careful planning in the message generation and conveyed aspects. This emphasizes the importance P&G put on the aspect of brand positioning. As a conclusion, marketing management apparently is one of the most important factors

Brand Personality Essay

4040 words - 17 pages -centric approach in the German cultural context. Social Behavior and Personality, 35(3), p.303−316. 11. Caprara, G. V., Barbaranelli, C., and Guido, G. (2001). Brand personality: How to make the metaphor fit? Journal of Economic Psychology, 22, p.377−395. 12. Das, G., et al. (2012) Developing Brand Personality Scales: A Literature Review. Journal of Brand Management, 9 (2), p.44-63. 13. Davies, G., et al. (2001) The Personification