University of Dhaka
An assignment on
‘Plan of an Organization’
Course- EM 502
Dr. Md. Serajul Islam
Department of Management Studies
University of Dhaka
Md. Farid Uddin
Date of Submission: 20.12.2013
A plan is typically any diagram or list of steps with timing and resources, used to achieve an objective. A business plan is a formal statement of a set of business goals, the reasons they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals. The business or organizational plan ...view middle of the document...
These loyal customers have consistently provided Sohag Furniture with annual sales of over 30,00,000tk in each year. Sohag Furniture intends to expand its customer base in the residential area by aggressively promoting the Additional value of consulting services it now provides and by capitalizing on its reputation more extensively. A complete retraining of the sales force coupled with significantly increased advertising expenditures will accomplish this objective.
Our main goal is to provide good and best quality furniture to the customers. As “Sohag” is a new company, so our goal is also to raise the brand value of “Sohag” and creating a good number of loyal customers.
We concentrate on the continuous improvement of the product according to the customer needs. So we specifically follow the product concept.
Modern Living, “Create your own fashion”.
Description of Bangladesh Furniture Industry
The Bangladesh furniture industry is one of the most promising growth sectors with high export potential. According to a Household Income and Expenditure Survey of 2005, the domestic consumption growth rate is around 20% and export markets are almost entirely untapped. There are approximately 40,000 furniture SMEs all over the country, employing around 180,000 people, turnover is in excess of BDT 100b (GBP 1b). Currently dominated by thousands of small workshops, the furniture sector is in a transition phase towards industrialization. Simultaneously, there is a small but growing segment of larger firms who are gradually entering the export market. Nevertheless, the furniture sector is struggling to reach its full potential due to various factors in habiting its growth. Inadequate supply of production technology and consultancy services, limited access to quality inputs, absence of skilled workforce and limitations in local and international marketing are some of the main problem areas. The biggest challenges for export include: government recognition as a potential export sector, limited export order processing facilities, lack of credibility in international markets, uncoordinated association activities and absence of effective initiatives for facilitating foreign direct investment.
Leading companies of Furniture Industry
Bangladeshi leading furniture companies are given below-
* Akhtar furnisher’s ltd.
* Aftab furniture’s ltd.
* Otobi ltd.
* Hatil furniture ltd.
Statement of startup Finance
Initial financing requested of the company is 1, 50, 00,000 taka loan to be paid off over five years from Sonali Bank Bank Ltd. This debt will cover office space, office equipment, and for supplies two leased vans, advertising and selling cost. The partners provided 3, 50, 00,000 taka jointly. So, the total cost of the project estimated at 5, 00, 00,000 taka.
Objectives of Sohag furniture’s are given below-
1. Establish relationships with...