Chapter 4 Ch
Upon completion of this chapter, students should be able to:
Explain t e importance o mission, vision, a d pa the po ta ce of ss o , s o , and organizational objective in an organization. Describe the strategic planning in organization.
Resources provide the raw material, but organizational infrastructure provides the catalyst that allows innovation to occur. People individually and in groups promote innovation based on how the infrastructure responds to those new, troubling, and sometimes off‐the‐wall ideas.
While innovators generally become passionate about pursuing a particular activity, some minimum level of ...view middle of the document...
Why have a mission statement?
Clearly stated objectives facilitate this, especially if the organisation is decentralised or where the employees tend to work independently of each other other. There is great value in all parts of the organisation working together and coherence is encouraged when overall objectives are clearly understood.
Why have a mission statement?
It can serve to influence the actions and attitudes of employees in the company. This is important when the company has clearly defined objectives and the co‐ operation of employees is necessary to ensure that strategies and plans are implemented.
Example of Mission
UniKL Mission: “To produce enterprising global technopreneurs . technopreneurs”. Microsoft’s corporate mission statement: "To enable people and businesses throughout the world to realize their full potential."
Aspiration description of what an organization would like to achieve or accomplish in the mid‐term or long‐ term future. It is intended to serve as a clear guide for choosing current and future courses of action.
This statement is not the official one, but the unwritten one that is implemented at the operational levels. Vision statements must include more than being the that. greatest this or that Organizations need to define what they want to be and then communicate the message. Doing what is needed to make the organization what it wants to be requires focus and management competence.
Example of Vision
UniKL Vision: “To be the premier entrepreneurial technical university” General Electric vision:
"We'll be number 1 or number 2 in the markets we serve."
Objectives define what the organization hopes to achieve in the short and long term and by what means in relation to growth, products, technologies, and markets . Mission, purpose, or standard that can be reasonably achieved within the expected timeframe and with the available resources.
In general, an objective is broader in scope than a goal, and may comprise of several different goals. Objectives are the most basic planning underlying all planning and strategic activities. tools Nike:
Example of Objective:
Protect & improve Nike’s position as the number one athletic brand in America. Build a strong momentum in growing fitness market. Intensify the company’s effort to develop products that women need and want. Explore the market for products specifically designed for the requirements of maturing Americans, etc.
They serve as the basis for policy and performance appraisals, and act as glue that binds the entire organization together.
Strategic Planning or Strategy
Alternative chosen to make a desired future to be occur, such as achievement of a goal or solution to a problem. Art and science of planning and marshalling resources for their most efficient and effective use. The term is derived from the Greek word for general ship or leading an army.