Week Three Individual Paper: Organizational Impact Paper
Innovation is what gives businesses the competitive advantage the company will need to be profitable in the market. Innovation impacts the strategy, process, products and services that a company has to offer. Three organizations that have greatly used innovation are Discover Financial Services, Apple Inc, and McDonalds.
The impact that innovation has on an organization is significant. Defining what innovation, creativity, and design are to and organization and the impact it can have on an organization. When an organization looks at innovation the company should be looking for a new way to do something. To expect ...view middle of the document...
Apple Inc introduced the iPod, and with an innovative marketing plan they didn’t just have success with the product, they brought lift to the company again. Apple marketed the iPod so it was not just an mp3 play it was the name brand mp3 player. Apple effected how a generation of people listen and buy their music.
Apple Inc strategy was to market each product in phases, making each product the status quo at its release. The release of the iPhone 4, customers would wait in lines the day before to be one of the first to have the iPhone 4. Theses same customers would also be on their previous released iPhone3/3g. Apples innovative strategy markets a product to its success, then adds a few features and releases it again as new.
In 1971 an airline company named Southwest Airlines was born. The company stated with very little money but had some fame. Some of the advancement that made Southwest Airlines popular is their lower fares, the frequency of flight availability and on time arrivals, and an outstanding safety record. Southwest was always thinking innovation some years back southwest was thinking of the future and ways to keep their airlines in the forefront in the airlines industry the airlines purchased jet fuel at a lower price for future use, this was smart innovative and creative thinking on their behalf. “Tickets less travel, use of the internet, booking & tracking trips through the website are the other innovative policies that ease the business operation of the company” (Brainmass, 2008 pg. 1).
Southwest Airlines has managed to be innovative on a couple of fronts the organization has developed a strategy to offer low fares and it has helped to streamline the operations. Another example is that Southwest uses only one type of airplane that is the Boeing 737s all the planes are indistinguishable with the flight instruments, “this saves time and money by simplifying training. Pilot, flight attendants, and mechanics only need to know procedures for a single model of Boeing 737” (Brainmass, 2008). Furthermore, as the country has faced some rough economic times especially is the airlines industry Southwest has managed to remain at the top in sales, customer service, lower fares, and on time arrivals. Southwest has purchased newer aircraft and aviation technology to improve performance and reduce overhead cost.
The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company. The company distributes and markets non-alcoholic beverage concentrates and syrups. Coca-Cola offers nearly 400 brands in over 200 countries (Coca-Cola, 2008).
Coca-Cola is the leading beverage supplier for the food service industry and the company is an organization where innovation is paramount to success (Coca-Cola, 2008). The company has always been innovative in offering consumer more beverage choices. Some of the company’s innovative ideas are the new Bevariety beverage dispenser, which allows consumers to...