Organizational Communication Essay

2344 words - 10 pages

Tutor:
13/05/2010

Electronic Magazine

Volunteers are the lifeline of many organizations. Unlike corporate businesses, other businesses do not have funds to attract highly qualified experts for all roles within the organization. They must rely on the unselfishness and dedication of people who are willing to donate their time.
There are a few key actions that organizations can do to keep their volunteers engaged and dedicated to their efforts.

OFF TO A GOOD START

We must support volunteers from their very first day. Volunteers may not have training for the job they are volunteering to do. They need as much knowledge as they can get in order to feel like an informed member of the ...view middle of the document...

FEEDBACK

Every employee, even those not being paid for their work, wants to know how they are doing and if their work has been effective. Feedback and sharing the results of the volunteer’s efforts helps to remind them why they donate their time to the non-profit’s cause.
Our electronic magazine should set up a regular schedule, whether quarterly or every 6 months, for evaluation.

Many people want to volunteer, even those without much spare time. Often volunteers sign-up, but do not follow through after a few weeks within a program. When giving up precious time in their busy schedule volunteers will abandon their efforts if they feel lost or unprepared, do not have a clear understanding of the goals, or do not see the results their efforts have accomplished.
Volunteers are a valuable asset to carrying out the mission of many nonprofits. It is critical to provide education, support and feedback in order to retain volunteers once they have been recruited. Volunteers will be reminded why they donate their evenings or weekend afternoons when they learn or witness the results of their hard work.

Effective communication is more of an art than a science. The methods, tools and media may change over time, but the goal is the same. The message that is communicated should be the message received. The medium used to deliver the message should be selected carefully.
In our case, because our group was built of people from all sorts of fields and our electronic magazine have interactive services (working as a portal); we should use different mediums to communicate our message.
First we would use social networks (such as Facebook, My Space or Linked In…) to communicate our message, because it has a very big database of people from around the globe.
Social networking sites not only provide the ability for users to communicate with each other but also enable users to find like-minded individuals. Multiplied many times over, these individuals become the new power behind the old saying, “power of the masses”. Thus social networking sites will help us target, attract and maintain a specific group of persons that have common interests and help us communicate our messages directly.

Secondly we will use announcements at universities. It will be important for us to have young persons amongst our squad, with innovative ideas and a fresh view of what is going on, combined with the expertise and the experience of the elder ones.

Another medium we can use are emails. It is immediate, with a record of when created when put on-line and when accessed by the receiver. It can reach people worldwide and it is time effective. With a well structured mail and a clear message within it, we can attract people. Plus this email can be forwarded by others so it would help us expand our target group and allow more people to reach us.

What we could also do in order to communicate our message is to find local volunteer organizations, and inform them about what we...

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