Organizational Commitment and Communication
The Walt Disney Company did not get its proclaimed status as one of the most successful organizations on values alone. It took a strong sense of organizational commitment and communication. This paper displays the focus points of Disney’s organizational commitment through several contributing factors. First, this paper displays the different leadership styles used by Disney and how the styles affect group communication. Second, the reader will review an analysis of the different sources of power within the Walt Disney Company and how these sources affect group and organizational communication. Third, this paper displays Disney’s ...view middle of the document...
Effects on Group Communication. The way an individual leads can have effects on the way groups communicate through structure and effectiveness. Sometimes the results are positive and sometimes the results are detriment to the organization. Because participative leadership style works for the Walt Disney Company, their group communication seems to be functional because it is allowing Disney’s employees indirect participation in project decisions in addition to freedom and autonomy to job functions. In return the employees “…value the leader’s intervention to provide them with critical job related inputs and insights, and at the same time remain motivated when the team leader allows them ownership of the work” (Nayab, 2012, para. 11). Disney has set up leadership strategies that assist in good group communication. They base their concepts on frequently communicating the organization’s vision in group discussions to include the development of clear visions for their employees and customers, placing an emphasis on consistent messages, and the integration of messages throughout the organization (Disney Institute, n.d.). In addition, each leader tells his story about his encounters as a part of the organization. Cast member David Mulvey (2005) once said, “Every leader is telling a story about what he or she values. They lead by example. People make assumptions on what you value based on your behavior” (Hall, para. 4).
Analogy of Disney’s Sources of Power
Within an organization, sources of power refer to organizational influences (physical or non-physical). Each organization possesses a variety of power sources in which used accordingly will influence all that the organization has interaction with. An organization usually has three common sources of power: coercive, reward, and legitimate energy. For an organization like Disney two types of sources are most effective for their line of business: the power of reward, and the power of legitimate energy.
The power of reward compliments an employee’s contribution to the organization and does not necessarily have restriction set only recognition, promotions, bonuses, and new employee assignments (Businessholic, 2012). For example, Disney rewards its employees through incentive and special recognition programs to include pay, health and retirement benefits, housing allowances, wellness resources, learning opportunities, job-related degree programs, business immersion programs, and special extras such as employee family perks (resort, theme parks, and cruise line). The power of legitimate energy cultivates the level of motivation within the organization’s structure. It relates to the stamina, sense of humor, optimism, and enthusiasm in people. The combination of these power sources gives Disney the capabilities of innovation beyond the imagination.
Effects on Group and Organizational Communication. To maintain good communication, Disney develops policies and approaches for...