This website uses cookies to ensure you have the best experience. Learn more

Organizational Commitment And Communication Essay

1208 words - 5 pages

Organizational Commitment and Communication
The Starbucks Corporation is a multi-billion dollar driving force in the coffee industry, and ever since acquiring its nearest competitor, Seattle’s Best Coffee in 2007, the company is inescapable. Starbucks’ success is accredited to charismatic leadership as well as a mutual respect of its employees. The company strives to promote effective management, the need for training and development, a supportive work environment, and a standard of equality within the workforce and for their product.
Starbucks is a company focused on the customer experience, its employees, and improving the planet. The founder and Chief Executive Officer, Howard ...view middle of the document...

Although proper selection is important to ensure that the employee has the right personality and experience for the job, it is through extensive training that the company has the opportunity to express its ideals. Through effective training companies can promote “an understanding about content themes critical to effective visions… We also can teach skills such as trust building and mentoring. And leaders can be taught situational-analysis skills” (Robbins & Judge, p. 457). The Starbucks Corporation realized the imminent need to improve basic operations so much so that in 2008 the chain closed ‘all of its 7,100 U.S. [sic] stores for three hours of employee training. The goal: Foster enthusiasm among the company’s 135,000 U.S. [sic] employees and improve the quality of Starbucks’ drinks” (Perry, p. 26). Using the power tactic of inspirational appeals, the company re-directed the focus back to the customers’ experience and the product, which have been core values of Starbucks all along.
Within the Starbucks Corporation there are many dynamics of power. Howard Schultz, the Chief Executive Officer, is creative and innovative but willing to give up some of his legitimate power to others in the company who believe that additional research will advance growth and profitability. Schultz states “I despise research…I think it’s a crutch. But people much smarter than me pushed me in this direction, and I have gone along” (Berfield, p. 32). Rational persuasion, or “presenting logical arguments and factual evidence to demonstrate that a request is reasonable” (Robbins & Judge, p. 476) is an effective way to transform the current outlook of a company or group of individuals. By appealing to Schultz using the collective goal of increasing revenue and improving operations, the upper management at Starbucks proves that additional research is necessary to accomplish their objectives.

The Starbucks vision is about creating a culture and an experience. Each store promotes a relaxing environment with inviting chairs, soothing music, and the intoxicating aroma of brewed coffee. The experience is responsible for attracting customers willing to pay more for a cup of coffee. In addition to creating a dynamic culture for the customer, Starbucks also attempts to transcend the experience of the employees. By created equity among all employees, full-time and part-time, and offering health benefits and stock options to everyone, the partners believe they are appreciated and valued. According to Robbins and Judge, p. 203, “If we perceive our ratio to be equal to that of the relevant others with whom we compare ourselves, a state of equity is said to exist. We perceive our situation as fair—that justice prevails.” This perception of equality among all employees increases their motivation to do well and at the same time...

Other Papers Like Organizational Commitment and Communication

Organizational Commitment and Communication Paper

1138 words - 5 pages Organizational Commitment and Communication Paper Shayonda Williams COM530 September 15, 2014 Aileen M. Smith, MBA Starting back in the early 1920, Disney made it their mission to seek leaders who are competent in making daily decisions. Leaders have to have “the ability to influence a group toward the achievement of a vision or set of goals (Ch. 12 pg. 376). The leaders of Walt Disney are the board of directors and the management

Relationship Between Management Communication Style And Organizational Commitment With Gender As The Moderating Factor

2834 words - 12 pages impact of organizational commitment on employee performance. This study shall review what factors increases or decreases the organizational commitment and how this will affect the employee performance, and explore the relationships between the two variables that is communication style and organizational commitment. For the hypothesis of this study is “A better management communication style leads to a better organizational commitment”. A

Organizational Behavior And Communication

905 words - 4 pages Organizational Behavior and Communication Laura Strickland ACC/530 October 24, 2014 Bryon K. Johnson Organizational Behavior and Communication Starbucks, a place to receive the best coffee at a convenient location, while experiencing a unique interaction with individuals trained to provide the best customer service possible. This was the desire of three friends when Starbucks was established 43 years ago. The research in this paper will

Organizational Behavior and Communication

726 words - 3 pages Organizational Behavior and Communication: Southwest Airlines Southwest Airlines is unlike any other airline when it comes to the culture set in place by the founders of the airline over forty years ago. Southwest airlines is based on three core values: humor, altruism, and the most famous of all, luv, which the airline still holds dear to this day. At a time when airline travel is overwhelming, Southwest airlines and its many employees

The Organizational Culture and Communication of Macy's Inc

673 words - 3 pages customer loyalties…” (Hawthorne, 2010). Because of Macy’s commitment to this diverse organizational culture, they have been recognized as a top company to work for by several diversity groups and well-known magazines. Macy’s uses marketing campaigns as an effective method of external communication. In honor of Black History Month, Macy’s celebrated and promoted the brand of African American Sheila P. Coates, owner of BYOB, Be Your

What Is Culture? How Does It Relate To Communication, Organizational Diversity, And Dress Attire And Language

755 words - 4 pages communication, organizational diversity, and dress attire and language.Culture is defined as "the totality of socially transmitted behavior patterns, arts, beliefs, institutions, and all other products of human work and thought" (1993). Culture builds up a particular society's behavior. Business organizations, like social systems require a fast and effective communication system process in order to successfully reach their targets. In the Citigroup

Perception And Its Impact On Communication, Power And Politics In Organizations

1706 words - 7 pages issue, analyze the problems faced and the discussion of previous proposal that have been made. Literature Review PERCEPTION AND ITS IMPACT ON COMMUNICATION IN ORGANIZATION Organizational communication can be broadly defined as communication with one another in the context of an organization as discussed by sholars (Eisenberg & Goodall, 1997; Shockley-Zalabak, 2006) [4]. This type of communication includes activities of sending and receiving

Demographic Factors Influencing Organizational Commitment

1458 words - 6 pages Organizational Commitment i Demographic Factors Influencing Organizational Commitment A Review of the Literature and Suggestions for a Future Research Investigation Markus Quenan Organizational Behavior, BUS 5450 Professor Hughes September 16, 2012 Organizational Commitment ii Abstract A great deal of research has gone into determining which types of employees are more committed to their

Organization Communication

984 words - 4 pages : “The 100 Best Companies to Work For” from Fortune Magazine; “The Most Ethical Companies” by Ethisphere; and “ Global 100 Most Sustainable Corporations in the World” by Corporate Kings. These achievements demonstrate their commitment to their culture and core values. Communication is driven by the organizational culture. As mentioned in previous class discussions, a healthy clear culture puts procedures, policies, and expectations in place

Organization Behaviour

544 words - 3 pages -efficient, empowering yet motivating system of best practices that could increase a firm’s productivity while enhancing employee morale and commitment (Hampton, Summer, and Weber, 1978, 3ed.,Organizational Behavior and the Practice of Management pp.63-65). The essential principles of the approach includes recognizing the importance of motivation and its effects on workers; understanding organizational culture and the ways in which it permeates the

Organizational Behavior

800 words - 4 pages Organizational Behavior AJS/512 August 26, 2013 Organizational Behavior Organizational behavior is a unique field of study because the focus is not only about individual behavior, but also how individual behavior contributes to the dynamics of an entire organization. Organizational behavior focuses on the appropriate use of people (Human resources) the management perspective of organizational efficiency and job selection, training, and

Related Essays

Organizational Commitment And Communication Essay

1171 words - 5 pages Organizational Commitment and Communication Patti Garbacz University of Phoenix COM/530 May 6, 2013 Robert Kolber Abstract Many organizational behaviors influence group communication: what is communicated and how it is done. These traits include leadership styles, sources of power, motivation and culture, and commitment of the employees to the organization. Leadership Styles and Communication Walt Disney was a charismatic

Organizational Commitment And Communication Essay

1615 words - 7 pages Organizational Commitment and Communication Introduction Starbucks has tremendous success rate in the coffee industry as the number one coffee maker in the world. Starbucks commitment to communication within its organization has proven to be effective in achieving committed employees. The company strives to have their employees and patrons feel like they too are a part of the successful progression of the organization. Effect of Different

Organizational Commitment And Communication Essay

1016 words - 5 pages service is exceptional which has proven that Southwest Airlines does live up to its own mission statement. Analyze the different sources of power found in the organization. How might those different sources of power affect group and organizational communication? In reviewing the sources of power within Southwest Airlines, there is the formal power of the organization. The CEO as well as the numerous vice presidents who all believe in the

Organizational Commitment And Communication Paper

1478 words - 6 pages Organizational Commitment and Communication The Walt Disney Company did not get its proclaimed status as one of the most successful organizations on values alone. It took a strong sense of organizational commitment and communication. This paper displays the focus points of Disney’s organizational commitment through several contributing factors. First, this paper displays the different leadership styles used by Disney and how the