This website uses cookies to ensure you have the best experience. Learn more

Organization Strategies Essay

561 words - 3 pages

Zara’s Organization Strategies. Its Macro and Micro Environments

Zara’s Organization Strategies. Its Macro and Micro Environments
As any business firm that conducts its activity in contemporary world, Zara is comprised of interrelated parts and substructures that are integrated and intertwined with the outside world – the external environment. Since the connection and interdependence here is pretty strong, the environment affects the organization with a wide range of influences - political, economic, social, technological, legal, and environmental, which, in their turn, are the components of Zara’s business environment.
Political environment
The most important thing of a political environment Zara operates in is fiscal policies of the governments of the countries Zara’s stores are situated in. Pursuing their objectives, governments can levy taxes that make conducting a business unprofitable in this political system, or, for example, ...view middle of the document...

Size of market, demand and supply trends, inflation rate in the economy, national income, per capita income, efficiency of public and private sectors and many other factors influence Zara’s performance in a particular economy and directly influence its profitability. Moreover, since an economic system of a country determines “rules, goals and incentives that controls economic relations among people in a society”, this factor influences Zara’s desire or even ability to perform in a particular economy.
Social environment
As nowadays it is very important for some people to follow the latest fashion fads and trends, the philosophy of Zara lies in giving an immediate response to its customers’ wishes. Zara's designers track consumer preferences on a year-round basis and place orders with both internal and external designers, aiming to produce the most stylish and therefore most time-sensitive items. Focusing on the ultimate consumer, Zara “places more emphasis on using backward vertical integration to be a very quick fashion follower than to achieve manufacturing efficiencies”. Because of such approach towards orientation on the customer, Zara is believed to need only two weeks in order to develop a new product and get it to stores versus a six-month period that is average for the apparel industry.
Technological environment
Talking about apparel industry Zara operates in and technological environment there, it can be said that during last 40forty years only minor changes had been made to the process of garment production. New types of clothes are constantly been developed, however technologies remain practically the same as they were several decades ago.
Legal environment
As any business, Zara operates within a strict framework of law, which influences different aspects of the company. Governmental laws regulate “the status of the organization, its relationship with customers and suppliers and certain internal procedures and activities”, influencing the behavior of Zara on the market and specific market conditions.

References
Amanda Craig, Charlese Jones and Martha Nieto (2004). ZARA: Fashion Follower, Industry Leader. Case Study
Worthington, I, & Britton, C. (2009). Business environment. Financial Times Prentice Hall

Other Papers Like Organization Strategies

Three Levels of Strategic Decision Making

1197 words - 5 pages particular products and services in increasing the firm’s market shares. To execute your corporate and business unit strategies successfully, you need functional teams throughout your organization to work together. Each of these teams has a different contribution to make, meaning that each team needs to have its own team-level strategy, however simple. This team strategy must lead directly to the achievement of business unit and corporate strategies

7 Point Strategy Essay

605 words - 3 pages Guide to writing a Strategic Plan Step One - Getting Ready An organization that determines it is indeed ready to begin strategic planning must perform five tasks to pave the way for an organized process: • identify specific issues or choices that the planning process should address • clarify roles (who does what in the process) • create a Planning Committee • develop an organizational profile • identify the information that must be

Strategic Management Process

407 words - 2 pages Strategic Management Strategic management basically aims at identifying and describing the strategies, which would be utilized by the managers of the organization, in order to attain better performances as well as competitive advantage for the company. Additionally, it is also considered to be a set of decisions as well as actions, which are taken by the managers or the top management in order to attain the objectives of the organization. Since

Assignment

2632 words - 11 pages Strategic Management - An Introduction Strategic Management is all about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organization. An organization is said to have competitive advantage if its profitability is higher than the average profitability for all companies in its industry. Strategic management can also be defined as a bundle of

The Objectives in the Process of Planning Strategies Marketing Essay

955 words - 4 pages profitability and so on. Objective can be defines as any group that is affected by organizational decision and policies. Key objective of an organization is to provide structure accesses to information. Objective of information organization is to bring essentially like information together. In organization, planning strategies is very important. Without planning a business concern cannot expect to achieve its objectives. To implement a successful

Some Essay Plus

702 words - 3 pages Untitled 2 PARTS!!!! Create a 5- to 8-slide Microsoft® PowerPoint® presentation for the organization's senior management with an executive summary of your Working Capital Strategies paper ALSO: Scott Equipment Organization is investigating various combinations of short- and long-term debt in financing assets. Assume the organization has decided to employ $30 million in current assets and $35 million in fixed

Staffing Plan

1174 words - 5 pages , 1999). This requires the framing of an appropriate staffing plan and even working on the details such as the number of people who need to be hired in various functions, and developing the strategies for recruitment purposes in compliance with the legal system of the country. Here, the chosen organization would be a restaurant chain, and a decision needs to be made on important constituents of a staffing plan. These would be the functional

Mr Rajbeer Singh

681 words - 3 pages determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. Corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely

4 Perils of Crm

636 words - 3 pages understand the strategies that the company plans to implement before trying to put a CRM system into practice.CRM will be very effective for an organization only when the traditional customer-acquisition and retention strategy has been conceived of and implemented. This is because Effective CRM is based on good proper segmentation analysis and is designed to achieve specific marketing goals. 2. Rolling Out CRM Before Changing Your Organization to

Crisis Communication Effectiveness

1586 words - 7 pages setting of effective organizational communication. In this study, it specifically addresses the relational feature of compassion, a fraud crisis case, and the impacts of accommodative and defensive strategies. In the end, the results suggests that different responses are seen as more or less sympathetic by members of the same public. This is because the results are dependent on the perceived status of the organization-public relationship. 2

Starbucks

1262 words - 6 pages international expansion. In addition to culture conflicts between retail practices of the organization and various regions, many cities opposed the establishment of Starbucks as a means to protest against the larger trend of globalization. As a direct result of this situation, the organization had to revise both its projections and strategies for international development of the organization (Staying..., 2006). The problems that the organization

Related Essays

Strategies In An Organization Essay

2040 words - 9 pages capture market share by marketing strategies such as KLM’s buzz marketing is delighting customers which surprise gifts during their journey. We have LAN air lines which are operating different business model at the time with broader organization skills and greater employee flexibility. Emerging Giants The world is focused on rising markets (K Palepu, 2010). This article is written by Tarrun Khanna and Karishna G Palepu in. They

Vision, Mission, And Strategic Planning Essay

996 words - 4 pages (2001) cited by Pilbeam & Corbridge (2010), senior managers who come up with strategies for their organization should do so considering two dimension; the processes of such strategies and the outcomes. According to him, the processes are either deliberate or emergent while the outcomes are either profit maximization or pluralist in nature (including other goals and interests of the organization). In my understanding, the future of an organization

Possibilities Of Sustainability At Apple Inc

1643 words - 7 pages that, the paper identifies the limitations in the current strategies of the organization and proposes recommendations to improve these limitations. The following section highlights the policies that have been adapted by Apple Inc. to enhance its social, environmental and financial stability. In order to enhance its social sustainability, Apple Inc. has adapted the following policies and procedures. Apple Inc. provides all its suppliers with Apples

Hbo Case Study

1029 words - 5 pages 1. MARKETING Strategies 2. MARKETING Strategies What are marketing strategies? Marketing strategies are a process of using the marketing mix to satisfy and attract consumers to make a profit for the organization. There are many types of strategies such as • Market Scope Strategy • Product Strategy • Promotion Strategy • Pricing Strategy • Distribution Strategy 3. MARKETING Strategies Types of Marketing Strategy There are two levels of