This website uses cookies to ensure you have the best experience. Learn more

Organization Behavior Of Bata Essay

2253 words - 10 pages

1. Introduction
1.1. Origins of the Report
As I am a student of BBA department, I have to learn about the Organizational Environment of any existing company. That’s why I have decided to analysis on Bata, the renowned footwear manufacturing company in the world.
1.2. Objectives
* To improve our knowledge
* To make us experienced
* To develop our skill.
* To provide brief information about our analysis
1.3. Scope
* Our time was short
* We are not experienced
* Lacking of available information & data
* Lacking of available reference
1.4. Methodology
To organize this report I selected both major & secondary data. This report has been prepared by ...view middle of the document...

Tomáš Baťa was recognised for his social consciousness: he established housing, cinemas and advancement programmes for his employees. The phrase "work collectively, live individually" is one of his sayings. Baťa recognised the potential of large-scale production, and was often called the "Henry Ford of Eastern Europe". He saw technology as a means of progress, and wanted to make the shoes as cheaply as possible so that the greatest number of people could buy them.
In 1932, at the age of 56, Tomáš died in a plane crash at Zlín Airport (attempting to take off under bad weather conditions) and his half-brother Jan Antonín Baťa became head of the company.
At the time of Tomáš's death, the Baťa company employed 16,560 people, maintained 1,645 shops and 25 enterprises. Most of what Tomáš had built was centralised in Bohemia and Moravia (15,770 employees, 1,500 shops, 25 enterprises) and Slovakia (250 employees and 2 enterprises). The total international contribution to the Baťa organisation at the time of Tomas's death consisted of 20 international enterprises, 132 shops and 790 employees.
2.3. Main Brands
* Bata (Baťa in former Czechoslovakia)
* Bata Premium (handcrafted dress shoes)
* Bata Industrials (safety footwear)
* Bubblegummers (children)
* Power (athletic shoes)
* Marie Claire (women)
* Hush Puppies (Premium) [Hush Puppies is owned by Wolverine Worldwide and not Bata]
* North Star (youth)
* Weinbrenner (Premium Outdoor Shoes)
* Scholl (Popular Comfort category)[Scholl belongs to Reckitt Benkiser & earlier SSL International plc. UK]
* Naturalizer (Premium women category)[Naturalizer belongs to Brown Shoe Co., US ]
* Verlon (Elementary and High School's Students category)[Colombia]
* Sunshine (Elementary and Slipper)[India]

3. Management Functions
The active position of management functions in Bata has been vastly emphasized. This department has been known as the means through which the speedy industrialization and other developmental goals of the business.

Management function



3.1. Organizing
Almost unplanned production turned into production planned in every detail. The decentralized production was replaced by centralized production using full capacity of workforce. The most advanced technical organization of the production process worldwide in the footwear industry was applied.
3.2. Planning
Strategic planning is a method by which companies decide and prioritize tactical initiatives.
Bata's strategic assessments rotate around expansion. Bata's strategic planners are always trying to settle on what fresh markets the company should go into, how to lift market share from competitors and how to promote more clients to use Bata's products.
3.3. Leading
Bata’s executives and managers impose leadership superiority and introduce a ethnicity of performance. They are the major drivers and supporters of the company's performance...

Other Papers Like Organization Behavior of Bata

Managing Alliance Essay

812 words - 4 pages organization, business process, customer value, and stakeholder outcome. With regards to customer values it is very true that innovative companies today recognize that they can supercharge profits by acknowledging that different groups of customers vary widely in their behavior, desires, and responsiveness to marketing. With regards to stakeholder the organization will execute strategy decisions that maximize the expected future value for both

Reflection Essay

363 words - 2 pages “Ang lahat ay tama sa mga mata ng mga bata.” Children who are exposed to a life where violence is a common sight, the tendency for them to develop a similar kind of behavior is very likely. It is very common for children who have experienced aggressive behavior to pass on their experiences to other individuals. Upon observation, they may see an action as something good if the adult does it most of the time. As a result they imitate these actions

Defense Mechanism & Psychographic Segmentation in Term of Bangladeshi Advertisement

801 words - 4 pages . Example: Ecstasy for cloth & Pizza hut for party. Opinions: how the consumers fell about a wide variety of events & political issues, the state of the economy AIO Psychographic segmentation use a battery of statements designed to identify relevant aspects of a consumer’s personality, buying motives, interest, attitudes, beliefs & values. Three advertisements that are targeted at a particular Psychographic segment…….. Bata [pic] In

Footwear Industry Research

4088 words - 17 pages is around 8 % and is predicted to grow at around 7.5-8% in the near future. The Per capita consumption is estimated to be 1.6 pairs / yr, and the Average value of a footwear is about $ 2.84 per pair of footwear. 2.Timeline of the Global Footwear Industry: 1648- First U.S. labor organization formed by Boston shoemakers, barrel makers, and tub makers. 1808 - Samuel Parker, of Billerica, MA, receives a patent for "Tanning", a leather splitting


1734 words - 7 pages expectations- in not just aiding approximately 1200 marginalized women fight poverty and social exclusion, but also reforming the rural marketing landscape. In 9 months of 2008, RSP engendered total sales of BDT 25 million for its private sector partners, while each Aparajita earned an average of BDT 800 per month. RSP’s recent success has infused renewed interest amongst its existing partners (Bata, Unilever, Square Consumer Products Ltd.) as

Social Networking

3718 words - 15 pages teenager ang may mga ganito dahil sinasabi na " IN " ka pag mag ganito ka kaya napakaraming bata ang nahuhumaling na gumawa nito dahil napapadali nga naman ang komunikasyon ng mga tao at easy access nga naman at wala kang babayaran, ngunit dahil rin dito marami ang nasisira, halimbawa na lang nito ay ang pagpopost ng kung anu-anong kasiraan ng tao o kaya mga malalswang panuorin at minsan ay dito pa nagbabangayan ang mga estudyanteng may alitan.Sa

Isang Pag-Aaral Tunkol Sa Mga Kabataang Sangkot Sa Maagang Pagbubuntis

4394 words - 18 pages . Ayon sa 1995 census sa Pilipinas, mga 1.8 milyong kalalakihan at 67000 kababaihan na may edad 15 hanggang 24 ang aktibo sa sex o pagtatalik. Ayon naman sa World Health Organization, 21% ng mga Pilipinong kababaihan ang nabubuntis ng wala pang 19 anyos. Hindi ba kabahabahala ang mga balitang ito? Sa lumalaking populasyon ng bansang Pilipinas dahil sa minu-minutong pagsilang ng mga bata sa mundong ibabaw, kagulat-gulat na may malaking parteng

Narrative Report

5654 words - 23 pages noticed the pleasant behavior and attitudes of the pupils. Because of these, the student teacher was not disturbed by worries about the pupils’ behavior but he began asking himself on how to manage the class, what would be the best thing to do so that the pupils will become more attentive and participative during the discussion. On January 9, 2006 he started his actual teaching. But before that, he was very busy preparing things needed in teaching

Social Media Tools in E-Commerce

703 words - 3 pages and counterproductive behavior will allow maximizing productive and decreasing counterproductive behavior. Productive behavior is when employee contributes positively to the goals and objects of the organizations. As a new employee when entering the organization must be able to contribute his or her duties, and be able to transit the period during which, he or she is not contributing positively to the organization. To be productive, however

Sample Examination

8066 words - 33 pages such that nothing remains static. The ebb and flow of organization of life are such that nothing remains static. The ebb and low of life in an organization are such that nothing remained static. Nothing remains static in the ebb and flow of life in an organization Speaking of the ebb and flow of organizational life, it is such that nothing remains static. 4. Ang mga balitang pang-araw-araaw sa mga bata ay magiging makahulugan kung ang

Understanding Human Behavior at Work Is the Single Most Important Requirement in Managerial Success

598 words - 3 pages “UNDERSTANDING HUMAN BEHAVIOR AT WORK IS THE SINGLE MOST IMPORTANT REQUIREMENT IN MANAGERIAL SUCCESS” Managers are required to be equipped with certain skills in order to efficiently and effectively manage an organization. One of these is the management of human resources in the organization. It involves the organization of people in an organization for the attainment of its goals and objectives. However, people differ in attitudes, values

Related Essays

Organization Behavior Of Bangladesh Railway Essay

2670 words - 11 pages An Assignment ON Organization behavior Submitted To: Dr.Syeda Lasna Kabir Associate Professor Dept. of Public Administration University of Dhaka. Submitted By: Md. Rajvi Hasan Roll No: MM--098 4th Year; 7th Semester Dept. of Public Administration University of Dhaka. Submission Date: 16th May 2011. Assignment topic A Research

Case On Bata Essay

2612 words - 11 pages percent to 25 percent and were expected to decrease further to 5 percent by 2005. COMPANY BACKGROUND: ➢ The Bata shoes organization establishment in 1894 by Thomas Bata. ➢ In 2002 Bata shifted to Canada with head quarter was the largest in a Canada. ➢ The company had a network of 75 shoes factory, trannies in 95 countries, 6300 company owned retailed, 10,000 franchised, 40,000 independent dealers. ➢ Bata international

E Business Effect Essay

635 words - 3 pages competitive adjustment • For using E-Commerce Bata needs it equipments & expert peoples to run this operation, This is a new cost along with high info-structural cost • Government of Bangladesh have lower –moderate rules for using e-commerce & as Bata is a international company so they get some benefits from the government for running their business online The organization factors also have influence on implementation of e-commerce in the business

Marketing Essay

920 words - 4 pages to the customers. LZT is more likely to use a modern company organization model as the company gives a lot of importance and focus to the customers. Handling customer queries, receiving and acting upon negative feedback and all other activities related to the customers strengthens their position in keeping customers as its top priority. 3. Shoe retail chain Bata has noticed an increase in complaints about customer service at its stores and is