Organisational Study: Maruti Suzuki India Ltd

3307 words - 14 pages

Organisational Behavior Study
Maruti Suzuki India Ltd.

A Brief About the Organisation

Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. Suzuki Motor Company was chosen from seven prospective partners worldwide. This was due not only to their undisputed leadership in small cars but also to their commitment to actively bring to MUL contemporary technology and Japanese management practices (which had catapulted Japan over USA to the status of the top auto manufacturing country in the world). A licence and a Joint Venture agreement was ...view middle of the document...

R C Bhargawa, organization was in a growing stage and functioned like a complacent organization as the environment was not at all competitive. The company enjoyed leadership position where the bulk of the technical support came from Suzuki, Japan. His leadership style was supportive and hence having good relations with the employees resulting in high employee performance and satisfaction.

During 1990’s, Mr. Jagdish Khattar, having directive leadership style and hence very clear in communicating what he is expected from his employees and gives specific guidance as to how to accomplish the tasks. He faced much competition from Hyundai and TATA Motors, but managed well to maintain market share. The company took measures like localization to cut costs and stay competitive. Employee lay off occurred during his tenure.

2007 onwards under Mr. S Nakanishi, organization continues to do well and the focus on cost cutting and process improvement remains. Employees started feeling that Suzuki is trying to gain better control by appointing a personal from SMC as MD.

In Maruti, there is no concept of distributive leadership at any level. In all formal occasions, only senior people in hierarchy take the role of a leader. Only in some non-formal occasions like organizing a team building event or cultural event, other people in the company gets a chance to show their leadership skills.

Leadership development is a part of the organizational culture here and managers are groomed to take future leadership roles by conducting various programs which includes mentoring, training and coaching. Maruti pays high attention to training – both behavioral and technical. Soft-skills trainings conducted here include communication skills, leadership skills, team building skills, presentation skills. A special training program on leadership skills is conducted in Europe for senior executives.

As all people are different, leadership styles exhibited by different people are different. Though, if we have to rank Manager’s leadership style according to Maruti’s Culture, it will be Supportive, Directive, Achievement oriented, Democratic, Authoritarian and Supportive in that order.

Organization Structure:

The study of organizations includes a focus on optimizing organizational structure. The structure of an organization is usually dependent on their objectives and ambience. Organizational structure allows the expressed allocation of responsibilities for different functions and processes to different entities.
Maruti as an organization is divided into divisions based on the nature of work like R&D, HR, finance, Sales & Service, IT, supply chain and Production. Since Maruti is a joint venture of Indian Government with Suzuki from Japan, division of authority and power existed. Previously each division was headed by an Indian and all directorial posts were held by Suzuki personal. But now Indians are also included.

Organization went through restructuring when...

Other Papers Like Organisational Study: Maruti Suzuki India Ltd

Strategic Planning Essay

1167 words - 5 pages . SUZUKI JOURNEY REFERENCES: Book : Marketing Management by MC CANT & CH VAN HEERDEN

Luxury V/S Economical Car Market Essay

3477 words - 14 pages Corporation of Japan holding 26 per cent stake. It was basically built to modernise the Indian Automobile Industry and production of vehicles in large volumes and cost effective vehicles for the people of India with good fuel efficient in it. The main Purpose if the MARUTI SUZUKI INDIA Ltd was to give India the car with the help of Japan and its technologies then Produced. The Business Strategies of the Company: The main vision of the company is

Performance Management

637 words - 3 pages Performance management system of Maruti Suzuki India Limited To ensure an objective & transparent system of employee’s performance assessment and to facilitate employee development and career growth towards building a performance oriented culture. It is an online process, based on clear & measurable Key Result Areas (KRAs) and involves active participation from appraiser & appraisee, ensuring feedback & suggested improvements. The Performance

Hyundai I20 Marketing Plan

4807 words - 20 pages . Situation Analysis 1.1 Ford Figo: Analyzing the Brand In February 2010, Ford India Pvt. Ltd., the wholly-owned subsidiary of Ford Motor Company, launched its first small car, the Ford Figo, in India. Within 15 months of its launch, Figo sales had crossed 100,000 unit sales. The Ford Figo‘s rapid market growth saw it joining the club of the top five selling cars in India along with the Maruti Alto, the Hyundai i10, the Maruti Swift, and

Growing Importance of Reverse Logistics

814 words - 4 pages increased focus on various R’s (reduce, reuse, resell, repair, recycle, refurbish, remanufacture and reverse logistics). Presently, these returned products are either resold directly in the seconds’ market or after repair and refurbishment by firm franchisee/local remanufacturers. They are not remanufactured or upgraded by OEMs. The leading car manufacturer and market leader in India, Maruti Suzuki India Limited was the first mover with its

Analysis of Tata Nano

2569 words - 11 pages fairly low as cars were still a luxury. Top 3 plyers with their market share: * Maruti Suzuki Indi Ltd. – 49.1% * Hyundai motors Indi Ltd. – 18.2% * Tata motors – 13.4% Bottom 3 plyers with market share: * Honda – 2.9% * Volkswgen – 2.4% * Nissan – 1.5% Advertisement If the Nano is all about innovation, the advertising strategy isn’t far behind. Group Chairman Ratan Tata told reporters that the company was “looking at

Hyundai Cs

2796 words - 12 pages HYUNDAI MOTOR INDIA LTD Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently markets eight passenger car models across segments -- in the A2 segment it has the Eon, Santro, i10 and the i20, in the A3 segment the Accent and the Verna, in the A5 segment Sonata and in the SUV segment the

Comparative Analysis of Four Car Brands

2808 words - 12 pages launched in India in 2005. It captured almost whole of the Indian market. The old swift vdi last long for 2005-2011. And its upgraded version came up in 2011 with more features in Indian market. Showroom:  Locate over 563 Maruti Dealers in India across 290 cities. States where Suzuki showroom exist. Andaman Nicobar Andhra Pradesh Assam Bihar Chandigarh Chhattisgarh Delhi Goa Gujarat Haryana Himachal Pradesh Jammu

Marketing Assignment

2191 words - 9 pages lowest price segment in the Indian domestic market. The introduction of the Nano received much media attention due to its low price and the car was available to buy throughout India in early 2011 Growth Phase : Since the time of its introduction though it had tough competition in positioning in the market with other leading and similar price ranged cars( Maruti – Alto, Maruti- Suzuki etc), it had successfully grown by upgraded models like the Tata

Swift Eco

3562 words - 15 pages Function 11 Production 11 3: Aluminum 13 Short run 15 Long run 15 The 3 stages 15 The law of diminishing returns 15 Derived demand & the optimal level of variable input usage 15 Multiple Inputs 15 Cost Analysis 15 Introduction Second generation (2004–2010) the Maruti Suzuki Swift was launched in India in May 2005 with a 1.3-litre petrol engine. Later, in early 2007, Maruti introduced the Swift with a Fiat-sourced 1.3 L

Marketing Myopia

1260 words - 6 pages only rival till 1983 was the Premier Padmini. There was a long waiting period to acquire an Ambassador, and the company was reaping huge profits, without having to focus on consumer needs. Also, Hindustan Motors did not invest money in R&D and did not try to improve its cars’ features. . There was a ready market for their product, and they just had to produce their car for it to be sold. 1983: Maruti Suzuki enters the market However

Related Essays

Maruti Suzuki Essay

1848 words - 8 pages Maruti Suzuki India Limited a partial subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 45% of the domestic car market. The company offers a complete range of cars from entry level Maruti 800 and Alto, to hatchback Ritz, A star, Swift, Wagon-R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara. It was the first company in India to mass-produce and sell more than a

Organiztional Behaviour Essay

577 words - 3 pages Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei car which at the time was the only modern car available in India, its only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti Suzuki has produced over 5 Million vehicles. Maruti Suzukis are sold in India and

Mangement Issue Essay

1006 words - 5 pages Maruti Udyog Ltd., Maruti Suzuki India has been a market leader in passenger vehicles for over two and a half decades and perhaps has the widest array of cars in India. The company has faced stiff competition for years but now has started succumbing to the rapid change. The automotive scenario in India is changing rapidly and Maruti Suzuki has not been able to cope up with the change, at least not as well as some of its competitors. The customers

Msil Case Study

919 words - 4 pages company signed license and Joint venture agreement with Suzuki Motor Corporation of Japan. After collaboration, in December 1983, the company launched its most awaited Maruti 800. The company launched its multi purpose vehicle; Omni in November 1984. PROFILE Maruti Suzuki India Limited is a subsidiary of Suzuki Motor Corporation, Japan & India’s leading passenger car manufacturer, accounting for nearly 50 percent of the total industry