Operations Management Essay

4169 words - 17 pages

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LETTERKENNY INSTITUTE OF TECHNOLOGY
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ASSIGNMENT COVER SHEET

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Lecturer’s Name: George Onofrei
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Assessment Title: Operations Management
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Work to be submitted to: George Onofrei
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Date for submission ...view middle of the document...

Assessment work received more than two weeks late will receive a mark of zero. [Incidents of alleged plagiarism and cheating are dealt with in accordance with the Institute’s Assessment Regulations.]Plagiarism: Presenting the ideas etc. of someone else without proper acknowledgement (see section L1 paragraph 8). Cheating: The use of unauthorised material in a test, exam etc., unauthorised access to test matter, unauthorised collusion, dishonest behaviour in respect of assessments, and deliberate plagiarism (see section L1 paragraph 8).Continuous Assessment: For students repeating an examination, marks awarded for continuous assessment, shall normally be carried forward from the original examination to the repeat examination. |
Part A
Review of Journal Article:
“Layout strategies for retail operations by Seyed-Mahmoud Aghazadeh. (2005)”

In this journal Seyed examines the retail layout of a local supermarket and analyses how well the store utilises the shop floor space. Seyed also analysed if the retail layout rules of thumb were being used to deliver an effective layout. These rules of thumb are common practice in stores and in my experience are embedded in every large retailer organisations way of working, i.e. high draw items such as milk being located along the periphery of the store to prominent locations being used for high impulse items.
In this paper Seyed reviews the principles of layout such as circulation, coordination and convenience. If adhered to, the layout principles of circulation allow the store layout to facilitate the control of traffic flow around the store and help ensure that customers shop every area of the store. One thing that seemed to be missing from the journal was the need for aisle signage to help navigate the customer around the store and between sections. It would have been useful to introduce the “categorisation” citied by Soars B, 2003 into the debate. Large icons can be used to direct customers to a particular area of a store, for example, a large cow, chicken and fish could be used for the meat/poultry/fish category or “store environment and positive affect” citied by Bitner, 1992; Spies et al.,1997 into the debate also. Positive customer experiences can be created if the store simplifies the customers search for the product they require by providing a logical store layout and sufficient signage.
I did some further research on this and I interviewed Michael Twohig Head of Store Development in Musgrave. Michael discussed the layout principles, key adjacencies and layout rules in Musgrave stores & the ideal flow by department & ideal flow by category & category location within the stores. “Customers shop entire aisles and not around corners, if individual categories have to be wrapped around, they should only turn once i.e. around an end or across the aisle, but this should be avoided at all costs” (Twohig, 2016). Having worked in retail for over 20 years I have learned that flows &...

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