This website uses cookies to ensure you have the best experience. Learn more

Operates Management Essay

626 words - 3 pages

Customer Relationship Management (Need one more page)
An effective marketing research campaign is an important aspect of doing business in order to be able to compete. It is true that information technology and collecting data to improve sales can be very helpful for Target to achieve its goals of maintaining its loyal customers which the company calls “Guests”.
In today’s global economy, it is important for Target to differentiate themselves from their competitors. Many companies try to build customer loyalty on price alone. But customers not only look at price or brand when considering to purchase, they also look at the added value that the company give s them. In Targets case, their competitive advantage is that they are an upscale discount retailer with clean store and excellent customer service. The organization successfully uses its internal data to determine their customer’s needs. By analyzing customer-driven data from market basket analysis ...view middle of the document...

On the basis of this information, Target managers may promote new goods, offer news about discounts, sales and special offers. For these customers, each data set is adapted for a certain customer segment or even certain customer.
Target CRM system allows them to have access to their customers information in any of their stores, website and call centers almost instaneously. For example, if a customer purchases a doll on the website the n decided to call customer service to ask questions about the doll. The call center would have that information available to discuss with the customer. In general, it is evident that marketing research is successful because it allows the company to attract new customers, making them loyal through well-established services and by offering them attractive deals tailored to their personal needs. Other sources of information available for Target are through networking with such companies as AOL (Rainer & Cegielski, 2009).

Market Segmentation (Need two more pages)
Target emphasizes its goods to be sold at moderate prices, and is considered one of the discount retailers among the group of its competitors such as Wal-Mart and K-Mart (Suminski, 2010). The slogan Target uses to attract the attention of its customers is ‘Expect more – pay less’ (Suminski, 2010). This means that it offers good quality products at affordable prices.
Market segmentation divides a company’s target market into segments according to certain criteria of its choice, such as gender, age, education, income or social class of its customers, to name a few segmentation choices (Croft, 1994). In Target’s case the segmentation is made according to the following criteria: Gender, age, household income, family structure and education. According to Suminski (2010), Target directs its promotional and marketing efforts towards women with median age of about 41, which have household income of $63K , have children, and have studied at or completed college. Approximately 93% of Target customers are women, about 45% of them have children, and 43% of them on the average have graduated from college (Suminski, 2010). Target is known to define its customers, or Guests, as educated, young, fashionable and sophisticated, and its products are chic. (“Target”, n.d.).

Other Papers Like Operates Management

Management Is the Process of Getting Things Done Through the Efforts of Other People

904 words - 4 pages 1. Management is the process of dealing with or controlling things or people. It is the process whereby manager creates directs and operates the organization objectives in a systematic way through assistance of human efforts. According to Harold Koontz ‘’Management is the art of getting things done through and with people in formally organized groups’’. 2. Management is refers to the effective utilization and coordination of resources in order

Iim, an Ode to Success Essay

814 words - 4 pages the Government Engineering College (GEC), Sejbahar. Construction of the permanent campus, on 175 acres (71 ha) of land, has started on August 2011.[32] Indian Institute of Management Tiruchirappalli, the eleventh IIM, was inaugurated on 4 January 2011. It is mentored by IIM Bangalore and operates temporarily from the campus of National Institute of Technology, Tiruchirappalli.[33] The classes of the first batch of students began on 15 June 2011

Organizational Behaviour

891 words - 4 pages Running Head: ORGANIZATIONAL BEHAVIOR ANALYSIS Organizational Behavior Analysis: FMC Corporation Introduction & Background FMC Corporation is working in the field of manufacturing, as a world class business organization. The company operates its business, all over the globe, with the help of its sub- units, which are located at different places of the world. Two of the well -known business units of the company are the Green River and

What Is A Nas Device

303 words - 2 pages What is a NAS Device? Unit 6 Research Paper 1: Network Attached Storage What is a NAS Device? Network-attached storage (NAS) is file-level computer data storage connected to a computer network providing data access to a heterogeneous group of clients. NAS not only operates as a file server, but is specialized for this task either by its hardware, software, or configuration of those elements. NAS is often manufactured as a computer appliance

Quality Management on Domestic and Global Competition

1337 words - 6 pages a day, and operates scheduled service to 97 destinations in 42 states. Today the concept of quality management has come out as an important business practice that companies want to take on. Companies strive for effective and customer oriented by implementing quality management, enterprises has become able to ensure quality in their products and services. Organizational goals are to generate a high quality, high-executing product or service

Management: Sony Erricson

580 words - 3 pages was difficult. Cultural disparity between the managers of SE produced character-based trust problems. Specifically the Japanese style of management through which Sony operates is much more hierarchical or centralized and collective or group-based as opposed to individualistic with respect to Ericsson’s Swedish management practices. Delays in releasing new phones were also created by the disparity in cultures during the early phases of the joint

Single-Product Strategy Versus Diversification Product Strategy

544 words - 3 pages Faculty of Communication and Media Studies LIB 501 - MANAGEMENT Essay: Single-Product Strategy versus Diversification Product Strategy A company or an organization needs to think about whether to have a single-product strategy or a diversification strategy. An organization that pursues a single-product strategy manufactures just one product or services and sells it in a single market. A firm who practice single-product strategy is

Jollibee Food Corporation

562 words - 3 pages I. Management and Organization a.) Company Background Jollibee Foods Corporation (also called JFC, and popularly known as Jollibee) is a Filipino multinational chain of fast food restaurants headquartered in Pasig. JFC is the owner of the popular fast food brand Jollibee, dubbed as Asia's answer to McDonald's in the fast food burger business. Jollibee Foods Corporation (JFC) was incorporated on January 11, 1978. JFC's principal business is

Advice to Body Coporates on Estate Agents

638 words - 3 pages estate agent as any person, estate agent, managing agent who operates as such and is paid a fee, management fee or commission and requires the said person or company to have a valid certificate to operate. In South Africa any person or company operating and or practising within a regulated industry or profession is required by law to have the necessary required license. 26. Prohibition of rendering of services as an estate agent in certain

Communication in Your Workplace

1120 words - 5 pages , and to themselves. There were no divisions between layers of management, all the way down to the employees. Throughout the years, this style had to evolve to keep up with the changing work environment. What started out as a small company, now started to grow and layers of management were added. The company, which spread to three other states, now operates globally. At first, policies and procedures were pushed downed autocratically. There was


575 words - 3 pages making their own decisions leads to motivation and empowerment. Main body International contemporary organizations operate across the world with several departments or divisions and they certainly require a more decentralized structure. A new unit opens in a different geographic region and in order to perform with success, it operates as an independent entity. The reason for this independence comes with the idea that the needs in every region

Related Essays

The Development Of Personnel/Human Resource Management And How Personnel/Hrm Operates In An Organisation One Is Familiar With

3341 words - 14 pages Introduction The following essay will trace the development of Human Resource Management/Personnel Management. Within this essay the origins of personnel management will be described and how the Human Resource Management (HRM) developed from that process. A brief discussion on the development of the ‘factory system’ and a description of the employee working conditions within these ‘factory systems’ will be discussed. Also included will be an

Outline And Assess The View That The Law Operates To Serve The Ruling Class

1096 words - 5 pages Outline and assess the view that the law operates to serve the ruling class As crime is subjective concept we must look at the explanations of crime and how it occurs, this assumption clearly suggests that social class plays a large role in explanations of crime. We must consider how social class affects us as a society and thus how it is reflected in the laws set for our society to conform to. The idea of the law serving the ruling class is

To What Extent Is It True That The Amount Of Profits Earned By A Business, In An Economic Downturn, Depend Upon The Industry In Which It Operates?

1389 words - 6 pages market and in this case Apple reacted a lot better than Nokia proving it is the business and not the industry in which it operates. It not only the general companies which are hit when the recession strikes, nearly all companies have to change their plan in order to survive, one other industry which always comes under attack when it hits it the property industry. This industry can be affected in many ways, one of which is raising house prices

Selling Executives On Project Management Essay

563 words - 3 pages their presence on accounts. Small-scale consultants also were interested in revenue and tended to sell project management benefits tactically relative to their individual skills, expertise, and the perceived needs of executives. (Thomas, 2002) Project management as a value to executives was more efficient and effective in business capacities. Consultants are not part of the company and do not know how the company operates so they can give a