In order to gain a competitive edge an organisations should continuously adopt technologies that would ensure that the company is always ahead of its competitors. Technology, especially in the field of Information technology is changing at a rapid rate. The challenge that most organisations are facing is whether to adopt new technology that hasn’t been proven or adopt technology that has been proven as a success. Both of them have risks linked to them. Adopting unproven technology there is a risk loss of money in the event that the technology is a failure but if technology is a success it might give the company a competitive edge. Adopting a proven technology there is less ...view middle of the document...
Information on software that is marketed by the company is downloaded or read by the potential customer. Although, according to O’Brien (1999:312) the software is cheap and easy to get, it is important for the customer to know which websites to visit in order to get information about the software required.
Bidgoli (2010:4), argues that in most cases people don’t request marketing information thus making this technology inadequate to market certain products and services and for providing customised information.
With Push technology, information is automatically delivered to a customer from sources or on topics which have been preselected at a set interval or when new marketing information is available Bidgoli (2010:4). With pull technology the information is sent to the customer unlike pull technology whereby the customer has to request information (Bidgoli ,2010:4). Marketing information that is sent to the potential customer could be in the form of intermittent marketing banner appearing on the potential client’s PC (O’Brien, 1999:312). Example is marketing information of new or upgraded accounting software appearing on a person’s PC while browsing internet.
McCarthy (2002:51), suggests that there seem to be changes in the software distribution channels in that a number of the new vendors have been adopting a web-based or application service provider (ASP) distribution model resulting in no more floppy disk or CDROM installations to the local PC or network.
According to (McCarthy,2002:51), ASP is making available for a fee, software as a service (SaaS) or on demand software. Furthermore the software could be made available to the customer for temporary or permanent use at a determined fee. What is important is that ASP ensures that the user has always the latest version of the software thus ensuring that there are no compatibility problems (McCarthy,2002:52).
SaaS is not really applicable to Eskom as SaaS is mainly for midmarket companies and that many offerings are tailored for needs of small and midsize businesses. Already Eskom has advanced servers.
Smith (2010:37) defines “cloud computing" as a style of computing where scalable and elastic IT-enabled capabilities are delivered as a service using Internet technologies.
Buying behaviour are changing as a result of technological improvements as more users are moving away from on-premises models and resorting to buying complex, mission-critical processes as services through the cloud Smith (2010:37). Furthermore Smith (2010:37) regards this method as the most cost effective way of consuming a service.
Private Cloud Computing
According to Bittman and Scott (2009:27), private cloud differs with public cloud computing in that the service access is limited and the customer has some control of the service implementation, unlike with public cloud computing, where access to the service is completely open, and the service implementation is completely not shown...