North America Leads The Market Of Billboard And Outdoor Advertising Due To Growing Digitization

686 words - 3 pages

A billboard is a large outdoor advertising structure generally found in high-traffic areas such as alongside busy roads or highways. It presents huge advertisements to passing drivers and pedestrians. Billboards are highly visible in the top designated market areas showing large distinctive visuals with ostensibly witty slogans. These advertisements are designed to catch a person’s attention very quickly and create a memorable impression in the reader’s mind. These advertisements usually consist of few words, in large print, and an arresting or humorous image in a brilliant color so that they can be read easily by the people driving at a high speed on highways.

Billboard and outdoor ...view middle of the document...

They are also used for non-commercial purpose which includes the government agencies and non-profit organizations to communicate with the public. Geographically, North America is expected to lead the market due to growing digitization in the existing technologies during the forecast period. Asia Pacific is expected to have a steady growth in the market during the forecast period due to rising infrastructure development and advertisement trends.

For Added Information Regarding Billboard and Outdoor Advertising Market Sample PDF File Obtained at:

The major factors driving the global billboard and outdoor advertising market include rising urbanization, digital outdoor advertising and global economic development. In addition, additional factors such as low-cost advertising medium, improved audience measurement and commuting trends, are further bolstering the global market. However, the market growth is limited by various regulatory norms and standards enforced by governments worldwide. Furthermore, digital displays are not a suitable choice for most outdoor billboards advertisings and thus it hinders market growth. In addition, stringent government restriction on LCD advertising screens pertaining to limiting light/color intensity to...

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