This website uses cookies to ensure you have the best experience. Learn more

Normality Of The Future: Trend Diagnosis For Strategic Foresight (Liebl 2010)

1427 words - 6 pages

Normality of the future: Trend diagnosis for strategic foresight (Liebl 2010)

Table of contents
1. Summary of the article 3
2. Analysis of the strength and weakness of the argument 5
2.1 Strengths 5
2.2 Weakness 6
3. Implications for the top management 7
4. Conclusion 8
Appendix A 10
Appendix B 11

1. Summary of the article
“In strategy it is important to see distant things as if they were close and to take a distanced view of close things” (Musashi 2009).
* This article focuses on trend diagnosis for strategic foresight in its entirety. The author scrutinizes that although trend is ...view middle of the document...

The second is the “resources and competences” of the focal company and third is the “trends and issues in the company’s environment”. However, every option created from one source has to test against the other two.
* The author also points out the paradoxical form of a trend with its linkage function. It underlines “the new” on one hand and diffusion of a trend on the other hand. Apparently the paradox is the driver of innovation and therefore also of trends and their diffusion.
2. Analysis of the strength and weakness of the argument
Trend diagnosis involves a longer-term identification and description of specific changes. The basic assumption is that changes detected in the past will have an impact on the future according to a certain pattern (Pillkahn 2008). The next two sections will discuss more about the relevance of this article, in terms of strength and weakness, in the context of strategic foresight.
2.1 Strengths
The trend diagnosis is one of the key elements in the strategy development and execution. The proper interpretation of trend enables organizations to gain competitive advantages. The author highlights that a trend that is “poorly understood” or incorrectly interpreted must be regarded as strategic disinformation – which may be more dangerous than a trend that has been ignored (Liebl 2010).
The trend diagnosis approach used in this article reinforces scenario building. The scenarios became a useful intermediate stage of the analysis and strategy development towards a preferred future (Ringland 2010). The author mentions that this sort of diagnosis enriches scenario building 1) by avoiding the deceiving notions of the trends as a development in a certain direction; 2) if trends have one or more contexts in common, then a larger cluster of interlinked trends can be built up. This also addresses the demands for focusing on small patterns and soft signals in scenario thinking (Liebl 2010).
I strongly agree with author’s point about the strategy formulation based on entrepreneurial view. The formulation of strategy should start from worlds of customers because the easiest way to measure competitive advantages of an organization is from the customer’s viewpoint. The article “Insight to Foresight: A customer experience point of view” also strengthens the authors point (Krishnan 2014).
There is another point which strengthens this article is the explanation of “the new” with the help of real examples. The new is neither about something which has never been in this world before nor it is nothing new under the sun, it is a non existing combination of a number of different contexts (Liebl 2010). This is absolutely true that organizations have to recognize the right combinations, rather than searching for something very new, in a strategic way to gain competitive advantage.
2.2 Weakness
The trend diagnosis is essential for the strategic foresight but this approach alone will not be sufficient for a...

Other Papers Like Normality Of The Future: Trend Diagnosis For Strategic Foresight (Liebl 2010)

Auditing for the Future Essay

2963 words - 12 pages ). Abdelmohsen, Mamdooh (2009). Charter of the Wipo Internal Audit. The Institute of Internal Auditors (2009). The Financial Crisis and Its Impact on the Internal Audit Profession. Securities Depository Center (2009). Directory of Corporate Governance for Banks in Jordan . Housing Bank for Trade and Finance, Annual Report, 2009. Alrawashdeh, Badi (2010). A Study of Auditing Practices of Commercial Banks in Jordan. Aligarh Muslim University, India. © 2012 British Journals ISSN 2048-125X

Implications for the Future Essay

2940 words - 12 pages development, synchronization with the Harris County Flood Control District (HCFCD) on public works and engineering productions, shareholder announcements, and flood awareness for the city (Harris County Flood Control District, 2010). The City of Houston, Harris County, and the State of Texas appropriated a number of stages to generate a legal outline for unexpected flood relief. In 1937, Harris County Flood Control District (HCFCD) was created

Planning For The Future

1822 words - 8 pages exemption status for Qualified Tuition Programs. These types of programs are commonly referred to as ‘529 plans’ because of the code number they were created under. According to IRS Publication 970 (2009), a Qualified Tuition Program is any “program set up to allow you to either prepay, or contribute to an account for paying, a student’s qualified education expenses”. These programs are set up and maintained by states or eligible educational

Impact Of The Iom Report 2010

1201 words - 5 pages released in Oct 2010. The IOM selected the Com¬mittee on the RWJF to plan on the expectations of Nursing, with the rationale of developing a report and that would make suggestions for an advanced future of nursing. According to this report, there are so many challenge that facing the education in nursing and some resolutions that will be essential to progress the structure. In this present century, the patient’s requirements and health care

Future Trend of Global and Chinese Prometryn Industry Development Research Report 2009-2019

642 words - 3 pages ' is a professional and in-depth study on the current state of the global Prometryn industry with a focus on the Chinese market. The report provides key statistics on the market status of the Prometryn manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry. Firstly, the report provides a basic overview of the industry including its definition, applications and manufacturing

The Growing Trend of Domestic Terrorism in the 21st Century

1226 words - 5 pages backgrounds, attending college on student visa. Their motivation is said to be a Jihadist driven attack, but not yet confirmed. Even though a tragedy, Boston and the United States has come together and working to seek justice and prevent future atrocities. Terrorist attacks have always been a part of our history and every time this ever growing trend occurs against our nation, we come together to tighten up security for only short periods of time

A License for the Future

1180 words - 5 pages Many of our nation’s children are brought up in an environment that is ill conducive to their well-being and thus fails to provide them with necessary skills and traits requisite for future success. There are many things that contribute to molding a child’s personality—such as friends, television, and school. However, it is the parents that are the main determining factor in the child’s development, because they are the highest authority in

Historical Perspectives of the Diagnosis of Asthma in Children

1819 words - 8 pages of immunity. Secondly, the causes of infancy wheezing are of a wide range of diseases, increasing the difficulty of the differential diagnosis. Thirdly, the clinical natural phenotype of breathing disorders in infancy has not been fully revealed. A temporary respite or asthma is still supposed to be observed in the future. Fourthly, there are some restrictions for helping for secondary inspection of asthma diagnosis in early childhood such as

A Growing Trend Of Academic Dishonesty In The Technological Era

1879 words - 8 pages situational factors: the tutor’s knowledge, being caught, the danger of falsifying information, assignment of specific questions, equal effort required to cheat as doing the assignment, and the need for future knowledge. Alternatively, personal and situational factors encourage cheating. Among the personal factors: negative attitude, lack of awareness that cheating is wrong, time constraints, and the belief that the information is not

The Laboratory Diagnosis and Management of Diabetic Coma

2015 words - 9 pages cells and providing sufficient glucose. Therefore laboratory diagnosis is vital to determine the correct cause and therefore the correct course of treatment for the patient. Without the laboratory tests available treatment may be a 50:50 chance of whether the cause is glucose concentrations being too high or too low. Many causes of diabetic coma can be treated easily with hormones and fluids. References EMANCIPATOR K (1999) Laboratory

Assignment 1: 2010 Project of the Year Award

843 words - 4 pages Assignment 1: 2010 Project of the Year Award 2010 PMI Project of the Year Award Citing groundbreaking technical achievement and exemplary management, the National Ignition Facility (NIF), the first laser expected to achieve fusion ignition in a laboratory setting, has been awarded the Project Management Institute's (PMI's) 2010 Project of the Year (Seaver, Lynda L, n.d.). The Lawrence Livermore National Laboratory in Livermore, CA was

Related Essays

Transforming The Future Of Nursing Impact Of The 2010 Iom Report

983 words - 4 pages Transforming the Future of Nursing-Impact of the 2010 IOM Report When the Affordable Care Act became law in 2010, it required a change in the way we think about the healthcare system. This comprehensive healthcare legislation is meant to improve and expand quality, access, and value of healthcare in the United States and will create new roles and opportunities for nurses. The IOM, with the Robert Wood Johnson Foundation (RWJF), produced a

He Impact Of The 2010 Institute Of Medicine (Iom) Report On The Future Of Nursing In Education, Practice And Leadership

867 words - 4 pages The Impact of the 2010 Institute of Medicine (IOM) Report on the Future of Nursing in Education, Practice and Leadership NRS-430V Professional Dynamics September 12 2012 This paper focuses on expanding the impact of Institute of Medicine report on future of nursing, leading change, advancing health and illustrates its impact on nursing education, practice and leadership. Focus of this report highlights re structuring of the health care

Vision For The Future Of Nursing Speech

1078 words - 5 pages Vision for the Future of Nursing Speech Dear peers, colleagues, fellow professional nurses, Slide 1: We are here today to discuss the future of nursing, a vision of nursing have you? Here we meet on the heels of a thirty plus year push toward professional legitimacy. Hinging on the precipice of integration of nursing research and utilization of evidence based practice at the bedside. Yet our voice is still clouded by the past. To be the

The Global Trend Of Solar Power

1259 words - 6 pages , depending on the time they use electricity. The charts below show the trend of time-of-use electricity prices and tiered prices since 2006 respectively (Source: Ontario Energy Board). Electricity prices trend in Ontario Ontario’s overall inflation-adjusted electricity rates have been rising since 2006 and increasing faster than inflation for many years. The electricity prices are officially forecast to continue showing an increase trend in