This website uses cookies to ensure you have the best experience. Learn more

Nokia Markets Essay

2647 words - 11 pages

The purpose of this report: Research the marketing theories and bring innovation into our marketing plan as a group. Most importantly is to work together as team, therefore we had decided that Nokia product (7210) would be the choice for our research.


Company Background:

The enormous telecommunication giant Nokia was founded by Fredrik Idestam in 1865. In 1992, Nokia is focused on wireless and wired telecommunications business. In 2002 Nokia launches its first 3G phone (Nokia 6650). In 2007 Nokia recognized as 5th most valued brand in the world. Nokia Siemens Network produce telecommunications network equipments, solutions and new ...view middle of the document...

If Samsung have the 5pxl camera series, the others will launch the new phones with the same or better to this series.

Distribution situation: The product of Nokia has distributed world- wide through Asia, Africa, Europe and America. The brand name for phone and accessories can find easily from Nokia stores, showrooms, E-stores system and others retailer channels.
Micro and macro-environment situation: For this marketing research, Nokia has done analysis factors such as the P.E.S.T factors (political, environmental, social and technological) and also S.W.O.T factors (strength, weakness, opportunity and threat). The reason for this purpose is an organization should always know what is happening within their selected market, if it is changing, saturation, technological advances, slowing down or rapidly growing, being up to date on this is necessary for companies to carry on. There are some details.

* P.E.S.T:

Political: - the G3 technology controls that Nokia have to consider because many business want to make the profit in this industry so they may be attracted to take in their customers about prices, quality of products and the accessories of their products. They try to cut cost of production by using lesser quality materials in their products: weaker materials for Nokia cases and batteries. Moreover, they have to ensure that the waste of their production may not be polluted the environment. It is the big legal trouble.

Environmental social and ethical: - Nokia have handled to be good atmosphere, friendly and have not made illegal things to against the environmental issues and ethical which are engaged to the government laws. Beside the quality of products, this is one of the reasons they are such a popular brand of mobile phones.

Technological: is the most important factor in the market technology that companies like Nokia had to mind. They stay up to date with all the newest technological go forwards (like high quality camera and movies phones) therefore they can get the biggest market share and stay at the 1st place of their competitors.

*S.W.O.T: - It is the way of deciding on a successful marketing plan:

Strength: - Is looking at the company current market share: Nokia's net sales for the October-December in 1997 came to a total of 15 857 million which was a 34% increase from 1996. Nokia is currently one of the most popular Mobile communications company.

Weakness: - They are recently seeking their products at a flooded market sector. Their wage costs are forever rising. Higher value of import charges has been set. There are some high supply-chain costs that Nokia are paying at the moment.

Opportunities: - This is the area in which Nokia can make more profit, or gain more market share.

Threat: - The competition that are taking away Nokia's current market share and the government legislations (the total costs of 3G licensing in Europe is 110 billion Euros) that could hold back Nokia's development and...

Other Papers Like Nokia Markets

Nokia Essay

582 words - 3 pages 1. Who and what is Nokia, Introduction, what is the problem? Nokia was founded in Finland 1865, and have since then evolved to the company it is today. Nokia became market leader in mobile phones 1998, and held that position in 14 years, until 2012. They nearly five-folded their turnover between the years of 1996-2001! But in 2007 something happened, smartphones were introduced on the mobile phone markets, and Nokia being a market leader in the

Vertu Case Study

983 words - 4 pages operating systems. Vertu was able to stay at arm’s length from Nokia’s decisions and that is what kept them alive as a company. In all honesty, Vertu is one of the reasons that Nokia has funding. Vertu’s sales helped to support this adventure that Nokia was undertaking. Here is where the choices come into play. Vertu has markets across the world in places such as Asia and Russia which could support the much needed over haul of Nokia. This

Mm Case Seminar

1193 words - 5 pages Case Seminar  Nokia  1. How do you think the marketing task for Nokia is different in developing markets (versus in developed countries)?  Nokia has conducted a customer-driven marketing strategy. They segment the market by income and they have divided their target group into developing markets and developed ones. They sell phones to over 150 countries and among them European countries contributes to 39 percent of its total net sales while

Business Administion

3704 words - 15 pages degradation. Currently these issues are acute in the Eastern provinces of Democratic Republic of Congo (DRC) in the extraction and trade of ores of tantalum, tin, tungsten and gold, which flow to world markets through the DRC and adjoining countries. Once refined, these metals are commonly used within electronic products and by many other industries. Nokia does not procure metals directly and only a fraction of the world’s minerals produce originates

Mediul de Marketing Nokia

4752 words - 20 pages compania a anuntat o crestere cu 85% a profitului net pentru trimestrul trei. Profitul net a crescut la valoarea de 1,56 miliarde euro de la 845 milioane euro cat era in aceeasi perioada. Vanzarile au crescut cu 28%, la 12,9 miliarde euro, Nokia vanzand 111,7 milioane de telefoane in trimestrul trei, in crestere cu 26% fata de aceeasi perioada a anului trecut. [pic] [pic] 10 major markets, net sales

Nokia - Rise and Fall

4545 words - 19 pages manufacturers in the Shenzhen region of China to produce phones at an unbelievable pace. By some accounts, this ecosystem now produces more than one third of the phones sold globally – taking share from us in emerging markets. While competitors poured flames on our market share, what happened at Nokia? We fell behind, we missed big trends, and we lost time. At that time, we thought we were making the right decisions; but, with the benefit of

Distribution Strategy Noika

4209 words - 17 pages Table of Contents Introduction 4 Mobile phone industry in India 4 Nokia in India 5 Nokia distribution structure in India 6 Role of Channel Partners 8 Margins at each level 10 Distributors Coverage Plan 11 Infrastructure required by distributor 11 Support provided by the company to the distributor 13 Credit/ Payment terms 14 Major Problems Faced by the distributors 14 Major Points of conflict 15 Major Problems/ Issues identified 16

Marketing Plan Audit For Nokia

6819 words - 28 pages the worldwide smartphone market, it has not managed to do that in some regional markets that were once strongholds. In the key Western European region, for example, Nokia’s share fell from 59.4 percent in the June quarter of 2008 to 39.8 percent in June 2010–a decline of nearly 33 percent. In the Asia Pacific market, the company’s share slipped from 74.8 percent in June 2009 to 64.5 percent in June 2010–a decline of more than 10 percent. Nokia

Rise And Fall Of Nokia

6204 words - 25 pages time over. They had the resources and the people but strategically failed to do so. NOKIA has faced intense competition from mobile phone producers in emerging markets who can make fast, cheap handsets at the lower end of the mobile phone market. Many in NOKIA regret that the business had become too product-led rather than customer-led; a missed opportunity Poor leadership and complacency (bred from success in non smart-phones). The

Supply Chain

1788 words - 8 pages Strategy In The Top Spot In the highly competitive $3 billion mobile phone market in India, Nokia has managed to make its brand the phone of choice for millions. It currently has a market share of over 70 per cent. Abhijit Joshi tracks the Finnish company's strategy for success. W A DISTRIBUTION NETWORK DOUBLE THAT OF ITS RIVALS: Nokia’s Sanjeev Sharma hen mobile phones were introduced in India in the mid-90s, US based Motorola

Principls of Marketing

2520 words - 11 pages singular technology instead of each individual handset so it can appeal to a lot of different markets with one campaign (Marketing strategy for Nokia 2007f). 2.5.1 The Promotion Mix The promotional mix that Nokia Corporations and Eritel adopted below has influenced me, as a customer in someway or another to decide to purchase their product. Personal Selling Personal selling is

Related Essays

Nokia And Bop Markets Essay

5786 words - 24 pages , accessible, and socially driven. Nokia is one company that is taking this perspective seriously. Business interest in BOP markets is rising. Multinational companies have been leaders in this trend, especially in food and consumer products. And large national companies have also taken a leadership role, proving to be among the most innovative in meeting the needs of BOP consumers and producers, especially in such sectors as housing, agriculture, consumer

Strategic Management Essay

408 words - 2 pages . Mostly high end devices have internet services, but Nokia’s promise to deliver these services to its all devices will attract a large user base, especially in the emerging markets of the world. Though it will not be easy for Nokia to take a large market share in a short time, but working on this strategy and taking full advantage of the differentiators, Nokia will have success.

Business Management Essay

1443 words - 6 pages Cable works formally merge to create nokia coperation. The move to mobile:1968-1991 The newly formed Nokia Corporation was ideally positioned for a pioneering role in the early evolution of mobile communications. As European telecommunications markets were deregulated and mobile networks became global, Nokia led the way with some iconic products... 1979: Mobira Oy, early phone maker Radio telephone company Mobira Oy begins life as a joint

Strategic Analysis Nokia

2481 words - 10 pages time”(2012). Nokia has been left behind because if its inability to quickly respond to innovative competitors, such as RIM with Blackberry and Apple with IPhone. Nokia’s rivals are not just in North America, but all around the world. Asian competitors threaten Nokia by taking control on the mass population with low costs. Researcher have said, Nokia has been experiencing “lower-margin, feature phone business in emerging markets from cheaper