The purpose of this report: Research the marketing theories and bring innovation into our marketing plan as a group. Most importantly is to work together as team, therefore we had decided that Nokia product (7210) would be the choice for our research.
I. COMPONENTS OF MARKETING PLAN:
The enormous telecommunication giant Nokia was founded by Fredrik Idestam in 1865. In 1992, Nokia is focused on wireless and wired telecommunications business. In 2002 Nokia launches its first 3G phone (Nokia 6650). In 2007 Nokia recognized as 5th most valued brand in the world. Nokia Siemens Network produce telecommunications network equipments, solutions and new ...view middle of the document...
If Samsung have the 5pxl camera series, the others will launch the new phones with the same or better to this series.
Distribution situation: The product of Nokia has distributed world- wide through Asia, Africa, Europe and America. The brand name for phone and accessories can find easily from Nokia stores, showrooms, E-stores system and others retailer channels.
Micro and macro-environment situation: For this marketing research, Nokia has done analysis factors such as the P.E.S.T factors (political, environmental, social and technological) and also S.W.O.T factors (strength, weakness, opportunity and threat). The reason for this purpose is an organization should always know what is happening within their selected market, if it is changing, saturation, technological advances, slowing down or rapidly growing, being up to date on this is necessary for companies to carry on. There are some details.
Political: - the G3 technology controls that Nokia have to consider because many business want to make the profit in this industry so they may be attracted to take in their customers about prices, quality of products and the accessories of their products. They try to cut cost of production by using lesser quality materials in their products: weaker materials for Nokia cases and batteries. Moreover, they have to ensure that the waste of their production may not be polluted the environment. It is the big legal trouble.
Environmental social and ethical: - Nokia have handled to be good atmosphere, friendly and have not made illegal things to against the environmental issues and ethical which are engaged to the government laws. Beside the quality of products, this is one of the reasons they are such a popular brand of mobile phones.
Technological: is the most important factor in the market technology that companies like Nokia had to mind. They stay up to date with all the newest technological go forwards (like high quality camera and movies phones) therefore they can get the biggest market share and stay at the 1st place of their competitors.
*S.W.O.T: - It is the way of deciding on a successful marketing plan:
Strength: - Is looking at the company current market share: Nokia's net sales for the October-December in 1997 came to a total of 15 857 million which was a 34% increase from 1996. Nokia is currently one of the most popular Mobile communications company.
Weakness: - They are recently seeking their products at a flooded market sector. Their wage costs are forever rising. Higher value of import charges has been set. There are some high supply-chain costs that Nokia are paying at the moment.
Opportunities: - This is the area in which Nokia can make more profit, or gain more market share.
Threat: - The competition that are taking away Nokia's current market share and the government legislations (the total costs of 3G licensing in Europe is 110 billion Euros) that could hold back Nokia's development and...