This website uses cookies to ensure you have the best experience. Learn more

Nintendo Overview Essay

1007 words - 5 pages

Nintendo wurde im September 1889 gegründet. Das seit 1962 börsennotierte Unternehmen hat ein gesamtkapital von rund 97 Mio. Euro. Die Firma hat ihren Hauptsitz im japanischen Kyoto. Von dort werden alle globalen Angelegenheiten überwacht und die japanischen Geschäfte gesteuert. 1990 wurde Nintendo of Europe (NOE) mit Sitz im unterfränkischen Großostheim gegründet. NOE koordiniert und überwacht die Geschäfte aller weiteren Niederlassungen in Europa und in Südafrika. Nintendo of America (NOA) ist verantwortlich für Vertrieb, Marketing und Werbung in den USA. NOA sitzt in Redmond, Washington. Weltweit hat Nintendo rund 5.000 Beschäftigte.
Nintendo besitzt keine eigenen ...view middle of the document...

Geschichtliche Epochen
1889 – 1962: Spielkartenära
Die in Kyoto, Japan gegründete Firma setzte zu Beginn auf das Herstellen/Vertreiben von sogenannten „Blumenkarten“ (Hanafuda-Karten), welche in Japan sehr beliebt waren. Im Laufe der Jahre kamen auch westliche Kartensets hinzu und 1959 gelang sogar ein gewinnversprechender Deal mit Walt Disney, wonach auch Disney Figuren die Karten aus Nintendos Produktion zieren durften.

1962 – 1974: Experimentelle Phase
Mit dem Börsengang 1962 wagte die Firma unter Leitung von Hiroshi Yamauchi noch mehr Expansionen und startete Ausflüge in die verschiedensten Geschäftsfelder. Ob „Liebeshöhlen“ für Prostituierte und deren Kunden, ein Taxiunternehmen oder sogar der Einstieg in die Lebensmittelindustrie - nichts blieb unversucht. Nach Fehlschlägen auf diesen Gebieten nutzte Nintendo seine Kontakte zu Spielwarenherstellern und veröffentlichte obskure Geräte wie den Nintendo „Love-Tester“.

ab 1974: Fokus auf Unterhaltungselektronik
Die ersten richtigen Erfolge stellten sich erst mit der Konzentration auf Unterhaltungselektronik ein, speziell sogenannte Beam Guns erfreuten sich großer Beliebtheit. Anfang der 80er gründete man mit Nintendo of America Inc. die erste Niederlassung außerhalb Japans und stieg in den boomenden Spielautomatenmarkt ein. Der Spieledesigner Shigeru Miyamoto kreierte den Spieleautomat „Donkey Kong“, welcher dem bis heute bekanntesten Videospielprotagonisten der Welt das erste Mal eine Bühne bot: Super Mario. Dank des Siegeszuges des NES (Nintendo Entertainment System), folgte eine quasi Monopolstellung auf dem Heimkonsolenmarkt. Eine weitere Marktbombe platzte 1989 mit dem Release des Handhelds „Game Boy“, der Spieleklassiker wie Tetris beherbergte. Viele weitere Konsolen und Handhelds folgten, z.B. N64, Nintendo DS, Wii. Mit der Wii U kommt nun Ende 2012 Jahres die aktuellste Spielekonsole auf den Markt.
Gemessen an dem Umsatz im Jahr 2011 ist Nintendo Company Ltd. der dritt größte Games Publisher weltweit. Im Zeitraum vom 31. März 2010 - 31. März 2011 betrug der Umsatz 8,47 Milliarden Euro. In dem Geschäftsjahr 2012 verbuchte Nintendo erstmals einen Umsatzrückgang (-6,03 Mrd. Euro). Gründe dafür waren sehr geringeren Verkäufe von Hardware, die Zwangspreissenkung des 3DS-Handhelds und ein hoher Wechselkurs des Yen. Dies mündete in den ersten negativen Geschäftsjahresabschluss in der Geschichte Nintendos (402,46 Mio. Euro Verlust).

Ökonomische Basisdaten ( Beiträge in Mio. JPY)
2011/2012 2010/2011 2009/2010 2008/2009 2007/2008
Umsatz 647,652...

Other Papers Like Nintendo Overview

Netflix Case Study

2897 words - 12 pages Abstract The following is a case study of Netflix, Inc. an American-based company that provides the streaming of online media to consumers in North America, South America, and parts of Europe. This case study will provide a brief overview of the company’s history along with four present-day challenges that the company will face as it tries to stay ahead of the competition. In its discussion of the present-day challenges that Netflix, Inc. faces

The Sony Corporation: A Case Study In Transnational Media Management

9965 words - 40 pages Management – Vol. 4 – No. 2 : (105 – 117) 105 Historical Overview The Sony Corporation was founded by Masaru Ibuka in the aftermath of Japan’s defeat during WWII. In September 1945, Ibuka left the countryside, where he had sought refuge from the bombings, and returned to the war-torn capital of Tokyo to begin a new business. Shortly thereafter, Ibuka established the Tokyo Tsushin Kenkyujo (or Tokyo Telecommunications Research Institute

Freedom And Responsibility

2141 words - 9 pages Built within the Constitution of the United States are specifically defined freedoms that are guaranteed to all citizens. Conversely, with every constitutional freedom there comes a corresponding responsibility. On September 25, 1789, the state legislature’s twelve proposed amendments were transmitted by congress, the first two dealing with congressional representation and congressional pay. The following numbers three through twelve were

Hate Crime Laws

2348 words - 10 pages On June 7, 1998, 49-year-old James Byrd Jr. of Texas accepted a ride from three white men, who then beat him severely, urinated on him, chained him by his ankles to the back of their pick-up truck, dragged him for three miles into the countryside, and dumped his corpse in front of an African-American cemetery (Graczyk). A little over a year later, a jury sentenced ring leader John King to death by lethal injection (“Man Executed for Dragging

Rational Emotional Behavior Therapy Case Study Conceptualization And Treatment Plan

2140 words - 9 pages Rational Emotional Behavior Therapy Case Study of Sarah: A Conceptualization and Treatment Plan Rational emotive behavior therapy, REBT, was developed by Albert Ellis and holds the central belief that the events in our lives do not cause our disturbances but that they are instead caused by our view of the events (Murdock, 2009). Murdock (2009) states that “people are seen as responsible for their behavior” (p. 279) but, because they are

Holidays In Albania

1636 words - 7 pages Have you ever thought about having exciting and incredibly cheap vacations? Albania might be the right choice. According to My Travel Guide, Albania is ranked the fourth among ten places worth visiting in Eastern Europe (“Top 10 Eastern European Destinations”). One can encounter three kinds of vacations in this Mediterranean country: winter, summer, and cultural. The ideal places to spend your winter vacations are the Albanian Alps. They are

A Heart Of Darkness

1748 words - 7 pages In this short story, there are frequent significant subject and ideas that make the story, "A Heart of Darkness," by Joseph Conrad, and haunting novel. The main theme is absolute white power over the natives. The theme validates the corruption, and the dependence caused by the white people as they took over the Congo. White men were giving all the power; they had no self-control, and in the end they did not use wisely. The white men became

The Aspects Of Vulnerability Among The Exploited In Medical Research

2287 words - 10 pages Essentially, everyone is in some state of vulnerability. However, some of us are more susceptible to harm due to our vulnerabilities. The susceptible are the individuals with the greatest risk. These individuals risk the loss of their autonomy, and maybe even their lives. Vulnerable populations can be found in every subset of society. However, as previously mentioned, there are some vulnerable populations that are at an even greater risk than

The Hitchhiker’S Guide To The Galaxy

1171 words - 5 pages The Hitchhiker’s Guide to the Galaxy As the human race makes life-changing discoveries, it is made apparent that there is always more to learn as the universe, instead of becoming familiar, is becoming absurd. The Hitchhiker’s Guide to the Galaxy, written by Douglas Adams, as well as the 2005 film adaption, portrays absurdity to be an all-encompassing system in the universe. Through the introduction and attempt to understand lack of reason, the

The Ford Motor Company Wage Increase Of 1914 And The Theory Of Incentives And Efficiency Wages

1252 words - 6 pages ‘It’s not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages’ (Henry Ford, cited in Johnson and Weinstein 2004, p. 2). When the Ford Motor Company announced that it would more than double the wages of its workers in January 1914 to a ‘five-dollar day’ minimum, was this a contradiction to Henry Ford’s statement? If customers are actually the ultimate payers of wages, then more than

Historical Analysis Of The Economical Breakthroughs Of The Industrial Revolution

1396 words - 6 pages A Historical Analysis of the Economical Breakthroughs of the Industrial Revolution During the Industrial Revolution, many elements of society experienced huge breakthroughs that would change the way they functioned forever. Economics were definitely one of them. With many new inventions and many factories appearing, many, many, more resources were being created than ever before. Also, all of the revenue from these resources was being given to

Related Essays

Mktg Report

6464 words - 26 pages MKTG2100 Principles of Marketing 08 Fall Nintendo: Situation Analysis Krista Law C3110728 Kimberley Campbell C3194572 Julia Arellano C3206262 Haydon Potter C3207158 Table of Contents Executive Summary 2 Introduction 3 Market/Customer Situation Description 4 Industry & Product Category 4 Segmentation Bases & Variables 4 Demographic 4

Nintendo Strategy Analizes Essay

2479 words - 10 pages In 2004, Nintendo had a number of strategies available to change the company position in the market. It had become more than clear that following the same tactic would not allow them to overlap its competitors. In order to growth further, Nintendo could integrate the opportunity to reduce costs and expand into other markets at the same time. Secondly, and maybe most promising, they could explore different consumers segments, which would enable

Pricing In The Gaming Industry Essay

2277 words - 10 pages provide readers with an overview of how pricing in the gaming industry has change over time, concentrating solely on the console system. The report will begin by introducing the different types of videos games that are available to us. Furthermore, the report will offer readers a brief history of the gaming industry. Moreover, the report will illustrate the effect both the life cycle and pricing wars have on overall pricing. Finally, the

Sony Ps4 Strategic Management Essay

4173 words - 17 pages ..................................................................................................................................................... 15 2 Executive Summary Video games are a fast growing arm of the entertainment industry. Console gaming has been around for over 40 years and has continuously evolved in complexity and scope. Currently in its 8th generation of consoles, the main market players are Sony Playstation, Microsoft Xbox and Nintendo Wii. The focus of our analysis, Sony