New Zealand Heritage Essay

588 words - 3 pages

Question: What additional promotional strategies or tactics should the park use to attract overseas visitors?
We look at the marketing mix:
* Product
* Price
* Place
* Promotion ← this is the most important factor here…
* People
What are they doing?
Newspaper advertisments
1) Outlining existance of park
2) Detailing the events and promotions
Depositing pamphlets into the regent hotel guest rooms (both local and international)
Concession tickets to a number of attractions, purchasable online or at the door.
Three areas of focus: Recognize New Zealand as a tourist destination, Visit Auckland as a stopover and visit the ...view middle of the document...

* Made a good start but could reach their full potential through adapting to new distribution channels, such as online travel planners, banners on popular websites (such as facebook).
Personal selling
* They could visit international conventions and have stalls in travel exhibitions to further enhance a one on one communication to overseas visiotors.
Sales promotion
* This has been farely well used with the bundling of other programs and sales commisions, however could be further enhanced with group discounts or family season passes. International patrons could have travellers discounts.
public relations
* They could ask intenational radio and television programs to host segments regarding the new zealand travel industry, and possibly do interviews. They could also offer a competition regarding those watching these programs.
Direct marketing
* This has also been addressed with the guest fliers in the regent hotel and airline magazines, however could be further enhanced with optional email newsletters...

Other Papers Like New Zealand Heritage

Bulmers Case Study

1029 words - 5 pages States, Canada, Australia, New Zealand, the Caribbean, Singapore and Hong Kong. The brand varieties are Magners Original, Magners Pear, Magners Golden Draught and Magners Specials. Magners Berry will be launched in summer 2012. In 2010, Bulmers Ltd acquired the Tennent’s beer brand as well as distribution rights in Scotland, Northern Ireland and Republic of Ireland in respect of certain AB InBev products, which includes a portfolio of some of the

Socialism Vs. Capitalism Essay

2335 words - 10 pages across the world; Hong Kong, Singapore, Australia, Switzerland, and New Zealand, in order, are the five freest political systems in the world(Heritage House). On the opposite side of the economic spectrum is a centrally planned economy. In a planned economy industry is owned and managed by the government. The government controls what is brought to market and what price the commodity or service will be sold for. The theory of supply & demand does

World War 1&2

1088 words - 5 pages , never-the-less, made a significant contribution to troop numbers. Western Australia alone sent 32,231 volunteers into battle during WWI. This was 33% of all men aged 18 to 41. It exceeded the expected number by 400%. The rate of Australian deaths in combat was 145 per 1000 troops deployed. New Zealand was next highest with 124 per 1000. Australia's total commitment of troops to WWI was 416,819 enlistments with 60,284 killed and 152,171 wounded

The Impact of Multiculturalism on Western Societies

2310 words - 10 pages with other people and learn how to cooperate with others. Smits,K. (2011 p.90) argues that “multiculturalism in Australia has been defended on the grounds that it reinforces the equal rights of all citizens, while in New Zealand, biculturalism was developed to redress past injustices against Maori, and to improve equal access and opportunity to them in the present.” Multiculturalism has brought about several religions in one country and in

Marketing in Practice

1764 words - 8 pages their products to the general public. With the likes of David Beckham (football), Raul (football), Sergio Garcia (golf), Maurice Green (athletics), The New Zealand All Blacks (rugby), Real Madrid (football) and the German National team. Adidas has also been promoted by music where famous artist such as Run DMC ad Missy Eliot from the hip –hop genre have worn there brand name shoes and clothing which gave a boost to their promotion and has


1316 words - 6 pages and trading alliances can be large-scaled such as the global agreement World Trade Organisation (WTO), the smaller scale regional agreements such as the European Union (EU) as well as agreements between two specific countries such as CERTA - Closer Economic Relations Trade Agreement between Australia and New Zealand. They all have the aim of reducing barriers to trade between countries, a process described as trade liberalization.ConclusionIn

Geography Revision

3266 words - 14 pages → interest in wildlife The future? Rising fossil fuels, terrorism threats, financial instability. Queenstown New Zealand: Supporting and making the periphery go further as it’s attracting many adventurous tourists. Activities and attractions: Golf, hiking


8221 words - 33 pages Plus Three was the first of these and was created to improve existing ties with the People's Republic of China, Japan, and South Korea. This was followed by the even larger East Asia Summit, which included these countries as well as India, Australia, and New Zealand. This new grouping acted as a prerequisite for the planned East Asia Community, which was supposedly patterned after the now-defunct European Community. The ASEAN Eminent Persons Group

Advantages of Bilingualism

2376 words - 10 pages (p.13). Unfortunately the judge is not alone in his opinion in regards to second language acquisition and bilingualism. Nor is the context of America and the minority language of Spanish different from the New Zealand context in the way that minority languages are viewed ‘ongoing bilingualism in a so-called minority, indigenous or community language is still regarded by many as an educational, and wider social impediment” (May, Hill, Tiakiwai

The Importance of International Schools

1559 words - 7 pages Association of Bilingual Education (NAB) (2014) defines the bilingual education as the "approaches in the classroom that use the native languages of English language learners (ELLs) for instruction." Moreover, the association identifies the goals of bilingual education as the following: teaching English, improving academic achievement, promoting social assimilation of the new immigrants, protecting the cultural and linguistic heritage of minorities

Review of Connet the Dots

1502 words - 7 pages the success of his business is relationships. * He expanded his branches and had franchisees in New Zealand and other countries 2. The Inventor : This story is about Kunwer Sachdev, who runs Su-Kam a 500 crore company in the field of power electronics..He realized there was a huge demand for inverters. He did a lot of R& D for offering a better product than that are existing.He was successful and he continued to offer a better products

Related Essays

The Expansion Of Ziptalk In New Zealand

2866 words - 12 pages based on “…common heritage, shared values and interests, and a commitment to promoting free, democratic, secure and prosperous world (United States of America, 2013).” With New Zealand being the third largest market for the United States (United States of America, 2013); ZipTalk will be a great establishment there. New Zealand has grown over the last 20 years and has improved their business practices to compete globally (New Zealand, 2013

Essay Outline

824 words - 4 pages Exercise and Society in Colonial Australia” - Chapter 3, “Athleticism, Gentleman and Empire in Australian Public Schools: L.A. Adamson and Wesley College, Melbourne” - Chapter 4, “Recreational and Sporting Values on the Fringe of an Imperial Empire: The Shaping of a British Heritage in Colonial New Zealand” John Nauright ed. Sport, Power and Society in New Zealand (1999) - Chapter 2, “Rugby and the Forging of a National Identity

Dance Essay

811 words - 4 pages The Haka is a historical dance, rich in tradition and legends that reflect the Maori heritage. New Zealand has grown up immersed in the Haka since the first encounters between Maori and early European explorers, missionaries and settlers. This essay will interpret and analyse the history of the Haka, movements, music and costumes used when performed. The Haka originated in New Zealand in the 19th century and was written by Maori warrior

Genetically Modified Foods Essay

807 words - 4 pages difficult for doctors to diagnose and treat, especially new strains, thus making the health issues very prominent.Should GM foods be sold in Australia?The need for the government to monitor the effects and appropriately approve or reject new GM foods is essential for the future. In Australia, all GM foods must be subjected to a pre-market safety assessment by the “Australia New Zealand Food Authority regulatory group” (ANZFA). Unlike most 1st