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New Venture Pest Analysis

5114 words - 21 pages

New Venture Final Report

Submitted: Friday, November 15, 2012 Instructor Name: Imad Kamal Lab ID #: D07 Student Names: Logan Chalkley Nikita Galaninskiy Rui Lin Zeeshan Mahmood Audrey Tulio

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Table of Contents
Executive Summary ........................................................................................................................ 2 Program for Itinerary Engineering .................................................................................................. 4 Porter’s Five Forces ........................................................................................................................ 5 PEST Analysis ...view middle of the document...

Coming into university, students are often overwhelmed by the increased workload and freedom, and this generally leads to poor academic performance. One of the most widely recommended strategies for increasing academic performance is using your time effectively. Through effectively utilizing their time, an individual would be able to accomplish much more in the same amount of time. One of the best ways to effectively manage your time is through the creation of a day-to-day schedule. Currently, there is nothing available to assist a university student in the creation of a personalized day-to-day schedule. Program of Itinerary Engineering (PIE) allows university students to create a personalized day-to-day schedule with a few simple clicks. The service would be free for students as universities would pay PIE to purchase the service for their students. Through collaboration with universities, it would be able to ensure that we always have the updated course syllabus of all courses being offered in any given term. For a student to get a personalized schedule, they would simply login to PIE, select their courses, skill level and based on that information, PIE would be able to generate a day-to-day schedule for them to follow.

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PIE’s market strategy is to provide universities with a service that is hassle free and easy for their students to use. We strive to ensure that the schedules produced are highly accurate for all students, and fully customizable. We aim to provide students with an easy way to manage their time and achieve the best that they can at virtually no cost to them. We require a very low initial capital investment, and provide a unique and high quality service to an ever expanding target market of over 90 universities across Canada (Canada City, 2003) that welcome over one million students (AUCC, 2012) nationally. Combining the fact that we have a very low initial capital investment and a low maintenance cost allowing us to sell out product for a reasonable, yet profitable price.

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Program for Itinerary Engineering
PIE strives to provide high quality services to a large target market at a low cost. Having a product that fills a market niche, we will see aggressive growth in the future. The high quality service that we provide is sure to appeal to countless of universities and students across the nation. One of the most difficult aspects of university life is time management. The increased workload, combined with the new found freedom and countless activities taking place, can become extremely overwhelming. If students were able to manage their time effectively, not only would they be able to excel in their academics but also take part in extra-curricular all while enjoying university life. To tackle this problem, we propose the creation of the Program for Itinerary Engineering (PIE), a website that would make time management as “Easy as Pie”. PIE would be initially available for the University of Waterloo and Wilfrid...

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