This website uses cookies to ensure you have the best experience. Learn more

New International Division Of Cultural Labour In The Context Of Outsourcing Of Hollywood Film And Television Production

2472 words - 10 pages

New International Division of Cultural Labour in the Context of Outsourcing of Hollywood Film and Television Production

The New International Division of Cultural Labour (NIDCL) comes from the idea of the New International Division of Labour (NIDL) which is a result of the movement of industries from advanced first world countries to developing ones such as India and China. This is of course, is a result of globalisation across many platforms throughout the world, as advances in technology, transportation and infrastructure allow developed countries to relocate to developing ones in order to benefit in lower manufacturing costs and cheaper labour. ...view middle of the document...

Additionally, in intermediate zones of secondary importance such as Western Europe, Canada and Australia and finally, in outlying regions of labour, subordinate to the centre, the rest of the world.

The term that has been coined in describing these productions in foreign locations is “runaway production” and one of the most common locations for this so-called runaway production is Canada. In the year 2000 alone, five major Hollywood Blockbusters, such as Bryan Singer’s “X-Men”, Johnathan Lynn’s, “The Whole Nine Yards”, Rodger Christian’s “Battlefield Earth”, Stephen Kay’s “Get Carter” and Sean Penn’s “The Pledge”, were filmed, partially or entirely in Canada. (Mosco, Schiller, p218, 2001).There are a number of reasons why Canada has become such a huge market for U.S production, one of these being that Canadian producers and programmers have bought U.S media content, however a lot of it has been a result of a “spill over from U.S broadcasters along the border.” This has led to “utter dominance by U.S media in Canada” (Johnson-Yale, p115, 2008). The NICDL has a large part to play in the dominance of Hollywood all over the world, as well as in Canada.
“…the keys to Hollywood’s domination of the world media market can be found in its control over uses and distribution on a global scale, and in the co-ordination of national governments and policies that make the distribution of media labour across international territories possible.” (So-Called Runaway Film Production: Countering Hollywood’s Outsourcing Narrative in the Canadian Press. P115, Johnson-Yale, 2008).
Johnson-Yale argues that the term ‘runaway production’ came from the hostile response from U.S workers towards U.S-Canadian production, that Hollywood is the ‘rightful home’ of film production and that it is because of the move to Canadian production that the film industry in the U.S has significantly slowed down. She also argues that Canada’s national and cultural borders are subject to manipulation by America as it is a much more powerful media industry. (Johnson-Yale, 2008). However, McDonald argues in “Through the Looking Glass: Runaway Productions and Hollywood Economics” that U.S productions have not relocated to Canada so that they can exploit workers or maximize profits. He argues that Canada has a much more favourable exchange rate and this would entice runaway production. He also argues that “Canadian film workers are well compensated and value their jobs.” He disagrees with the notion of America exploiting Canada for its own gain, and argues that both Canada and the U.S benefit greatly from production there. He also points out that it is not slave labour, which is “common among manufacturing in third world nations.” In the last ten years, Canada saw a reduction in production costs by twenty three percent. (McDonald, p33, 2006).
“In 1994, 24,100 Canadian workers were involved in direct film and television production and 38,000 workers were indirectly employed. In 2002, those...

Other Papers Like New International Division Of Cultural Labour In The Context Of Outsourcing Of Hollywood Film And Television Production

Death Of A Salesman Context (Historical, Social, Cultural And Political)

627 words - 3 pages Death of a Salesman - Context (historical, social, political and cultural)Death of a Salesman is a play that consists of a historical background which is key to understanding the play. It was written in 1949, just a few years after the World War ll was over, meaning the United States, where the play occurs, was going through many changes. For example, the war caused an increase in industrial production markets and non-farming business. For the

Division of Powers in Australia Essay

2541 words - 11 pages GST further undermines the division of powers as it causes the states to further rely on the Commonwealth for support. Other significant High Court cases have seen the Commonwealth increase its power in residual areas. This has happened through the use of the “external affairs” power contained in Section 51 (xxix). Through external affairs the Commonwealth is able to enter into international treaties and conventions and then pass legislation to

The Economic and Risk Analysis Division of the Sec

1120 words - 5 pages economic and other interdisciplinary analysis in support of the SEC on issues related to the regulation of investment advisers, investment companies, hedge funds, and other institutional investors. They also analyze proposals for new financial products, particularly those involving exchange traded funds. All of the offices combined make up DERA and their work also supports the work of the Division of Enforcement by providing economic and quantitative

Context Of The Crucible

772 words - 4 pages CONTEXT This play takes place in Salem, Massachusetts, in 1692.We are in the home of Reverend Parris, whose daughter, Betty lies apparently unconscious in bed after being discovered at midnight dancing in the woods outside Salem. Her father had witnessed this scene, which involved the house black slave Tituba, and Parris' niece Abigail, and one other unidentified naked girl.It later transpired that this naked girl was Ruth, the daughter of Mr

Advantages and Disadvantages of Outsourcing

1813 words - 8 pages management. Consequently, organizations trying to enter into the global market in the 1970s and 1980s were challenged by a shortage of responsiveness that resulted from full management structures. To increase their flexibility and creativeness, many large companies created a new strategy of focusing on their core business, which required identifying critical processes and deciding which could be outsourced. Outsourcing was not officially identified as

Advantages and Disadvantages of Outsourcing

946 words - 4 pages Advantages and Disadvantages of Outsourcing Outsourcing is an allocation of specific business processes to a specialist external service provider. Most of the times an organization cannot handle all aspects of a business process internally. Additionally some processes are temporary and the organization does not intend to hire in-house professionals to perform the tasks. Once the task is outsourced to the service provider, he will take the

Antibiotics in the Production of Food Animals

3029 words - 13 pages money to develop this new line of antibiotics because antibiotics are only used intermittently and drug companies are looking to develop drugs that are used daily and thus generate more profit. (2010) The more serious threat lies in the other use of agricultural antibiotics. To speed the production of food animals to market, antibiotics are administered daily in their feed or water. Although no one is sure how this increases growth, three theories

Division Of Labor

1476 words - 6 pages How does it come about that the individual, whilst becoming more autonomous, depends ever more closely upon society?... Such is the nature of the problem that we have set ourselves. (The Division of Labour in Society, p. xxx) This problem is Division of labor. In a society, whose members claim to being individuals and self sufficient, each member depends upon its society and members even more than ever to live. Division of labor is

Ethical Judgments And The Production Of Knowledge

1613 words - 7 pages through emotions of vengeance and despair, and logical justifications such as “drastic times call for drastic measures.” Ethical judgments can restrict innovation in the arts and reduce new solutions in the natural sciences, causing a restrain in the progress of society. Nonetheless, cultural relativism shows that all ethical judgments around the world are valid and serve as filters in the production of knowledge. In all instances, both emotion

The Production And Functions Of ATP

2020 words - 9 pages The Production and Functions of ATP The basic process in which ATP is used involves an organic molecule being phosphorylated by ATP, which produces an organic molecule with a phosphate group, and reduces ATP to ADP. This phosphorylated molecule becomes more reactive, thus lowering the activation energy needed for reactions, mainly used when enzymes are involved. This overview should demonstrate the importance of ATP

The Importance of the Labour Movement in Nova Scotia

525 words - 3 pages The Importance of the Labour Movement in Nova Scotia Throughout history, Canadian employees have experienced low wages, unfair treatment in the workplace, unsafe working conditions and lacked many basic rights. Many events in the past 140 years have helped shaped the work environment of today into a much better place. The labour movement is very important. We will explore what events transpired to help this occur as well as why the labour

Related Essays

Smith And The Division Of Labour

707 words - 3 pages According to Smith, the greatest improvements in the productive powers of labour, and the greater part of the skill, dexterity, and judgment, with which it is anywhere directed, or applied, seem to have been the effects of the division of labour (pg. 3). The division of labour plays a extremely important role in book I. Adam suggest that this will spread wealth all the way down to even the poorest in society, an idea that closely resembles

Global Division Of Labour Essay

1298 words - 6 pages international integration arising from the interchange of world views, products, ideas, and other aspects of culture (Cohen & Kennedy, 2007:195). An outcome of globalisation is the new international division of labour. The second theory, the theory of a ‘new international division of labour’ articulated by a group of German social theorists in the 1970s and 1980s. New international division of labour is spatial division of labour, according to

Examine The Factors Affecting Power Relations And The Division Of Labour Between Couples

552 words - 3 pages Examine the factors affecting power relations and the division of labour between couples. Domestic labour consists of housework, childcare and paid work. In 1955, Parsons suggested that the husband and wife have different roles within the family; the man had the instrumental ‘bread winning’ role. He is expected to achieve success at work and financially support the family whereas the wife was expected to look after the house, raise the

Reality Television The New Form Of Entertainment

1090 words - 5 pages home life. They enjoy leisurely window shopping to get ideas and see new fashions that are on display. There are several components that appeal to the consumer when shopping in a store or mall. When someone is shopping for something that they do not have a lot of knowledge in, they can get expert advice from an employee who is trained to answer your questions. They can test and try the product in person which may give it more appeal. If they