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New Fangled League: Cruise, Medical, Film, Wedding And Spiritual Tourism

5197 words - 21 pages

New-fangled league: Cruise, Medical, Film, Wedding and Spiritual tourism

Shivgit Dhaliwal


Tourism is an age old activity associated with civilized nations. Thus, tourism literature too has a long history. This paper critically exam the positioning of a New-fangled league of tourism products in India. The creation of New- fangled tourism products like medical tourism, spiritual tourism, religious circuits, wedding tourism, cruise tourism, caravan tourism and film tourism has served to widen the net of this sector. Inbound tourism is booming and the country is going all out to lure more travelers from around the world. Contrary to perceptions ...view middle of the document...

The motivations for tourism also include religious and business interests; the spread of education has fostered a desire to know more about different parts of the globe. The basic human thirst for new experience and knowledge has become stronger, as communication barriers are getting overcome by technological advances. Expenditure on tourism induces a chain of transactions requiring supply of goods and services from the related sectors. The consumption demand, emanating from tourist expenditure also induces more employment and generates a multiplier effect on the economy.

2.1Present Scenario of Tourism in India:

• The Indian Tourism sector is one of the largest service industries in the country in terms of its contribution to the Gross Domestic Product (GDP) and Foreign Exchange Earnings, as well as for providing employment to millions. The sector in fact is expected to generate around US$ 42.8 billion (INR 1,897.7 billion) by 2017, according to an industry research.

• The amount of foreign direct investments (FDI) inflow into the hotel and tourism sector during April 2000 to April 2013 was worth US$ 6,664.20 million. Foreign tourist arrivals (FTA) during the Month of June 2013 stood at 0.44 million as compared to FTAs of 0.43 million during June 2012, registering a growth of 2.5 per cent and the domestic tourism is expected to increase by 15 per cent to 20 per cent over the next five years.

Tourism in India is witnessing widespread growth on the back of increasing inbound tourism by the burgeoning Indian middle class, rising inflow of foreign tourists and successful government campaigns for promoting ‘Incredible India’. Infrastructure development holds the key to India’s sustained growth in the Tourism sector.

• Further the government has also allowed 100 per cent foreign investment under the automatic route in the Hotel and Tourism related industry. Significantly, the country has the potential to become a major global tourist destination, with the Tourism sector expected to contribute around INR 3,414.8 billion (US$ 77.0 billion) by 2021. India is currently ranked 12th in the Asia Pacific region and 68th overall in the list of the world's attractive destinations.

• Foreign tourist arrivals in the country have increased substantially during the past decade motivated by both, business and leisure needs and are further expected to grow at a compound annual growth rate (CAGR) of around 8 per cent during 2010-2014. Visitor exports are a key component of the direct contribution of the sector.. By 2021, international tourist arrivals are forecast to total 11,149,000, an increase of 6.1 per cent pa generating expenditure of INR 1,344.7 billion (US$ 30.3 billion). The country has received 3.3 million foreign tourists during the period January to June 2013.
2.2 Brief:
New-fangled league of tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market...

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