New Belgium Brewing Case Essay

1214 words - 5 pages

When I think of corporation culture I think of vision, beliefs, values having a united front and activities of member within the company that affect society and the environment. A company’s leadership provides the vision and support needed for ethical conduct, in order to be successful. As well as to maintain a good relationship with society companies needs plans and structure for addressing ethical concerns. (Ferrell et al, 2013 p.219)
Yes I do think that New Belgium Brewing has developed a corporate culture that helps lead to ethical decision making. New Belgium Brewing although a small business is based in Colorado and founded by Jeff Lebesch was motivated while on a biking trip through ...view middle of the document...

(p.359) Illustrating that NBB was a decentralized company delegating as far down the chain command. By using reward power, NBB did a great job making their staff happy and making the workplace fun to be in by all the perks they are offered.
New Belgium Brewing is also environmentally friendly, searching for ways to save energy. One way they did this was that the company has install smart grid to conserve energy. They have also installed photovoltaic array that count for 3 percent of electricity. Another way was through brew kettles conserve more energy than standard kettles, and sun tubes that distribute natural daytime lighting. (p.359) In addition the company has also relies on recycling and methods in designing fun ways to reuse material. One way they do this is with spent barley and hop grains that are provided for free to local farmers to feed pigs. Another interesting way was reusing keg caps making them into table surfaces. (p.360) When it comes to reduce, reuse and recycle New Belgium Brewing take it seriously. They have even created their own lifecycle assessment letting the company see how much energy has been reduced. (p.360)
NBB believe in giving back to the community and the people that it has donated $2.5 million in funds for philanthropic programs. Explaining that for every barrel of beer sold the prior year, NBB donates $1 to philanthropic causes within its distribution territory. (p.361) Which than are divided among states in sections to their percent in overall sales. (p.361) A way that let’s New Belgium Brewing contribute back to the community for the supported and purchased of their product. They have also partnered up with nonprofit organization to raise awareness of water issues though their campaign Skinny Dip for a cause. (p.361)
I do not believe that this is the case, New Belgium Brewing selling alcoholic beverages can be socially responsible. NBB had proven to be very responsible and if they were following the law and regulation within the states then why would we call them irresponsible? Technically it’s the person who is drinking the beer who chooses to act irresponsible or responsible. NBB compare to other companies are more concern with the environment and have shown time after time that they are here to help. Can we say the same with other alcoholic beverages companies? NBB at least is doing their best and at least making the effort, which counts in my book.
NBB mission statement even states that “promoting beer culture and the responsible enjoyment of beer.” The Image of a company is very important for any...

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