Nestle Essay

3288 words - 14 pages

Marketing Plan
Nestle Pure Life

Nestle Pure Life is Nestlé’s famous bottled drinking water and has made its customer market in several countries of world. Health conscious societies consider it as a blessing thinking of it as being purest water available in the market.


Marketing Plan
Nestle Pure Life

Nestle Pure Life is Nestlé’s famous bottled drinking water and has made its customer market in several countries of world. Health conscious societies consider it as a blessing thinking of it as being purest water available in the market.


Product: Nestle Pure Life
Company: Nestle


Product: Nestle Pure Life 1
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Both of these companies merged in 1905 to be a company known as Nestle with headquarters based in Swiss town of Vevey – where it started in the beginning. (Nestle, 2012). Nestlé’s first customer was a premature infant who was unable to tolerate his mother’s milk as well as any other conventional substitutes. Henri’s effort was to develop an alternative source of infant nutrition for mothers who were unable to breast feed. Thus the cereal was prepared with his experiments on various combinations of cow’s milk, wheat flour and sugar (Nestle, 2012).
Today Nestle employs around 328,000 people and are managing different factories and/or operations in almost every country of the World. Nestle sales for the year 2011 came to be almost CHF 83.7 billion (Nestle, 2012). Nestle SA is a publicly owned company with subsidiaries across the globe. Nestle UK and Ireland, is a subsidiary of Nestle SA (Nestle UK and Ireland, 2012).
Nestle has built its competitive advantage on the basis of its unmatched geographic presence worldwide. Sprung from the Swiss cultures, the company grew and managed to establish a presence in almost every country in the world today. Nestle has developed strong relationships with farmers and other suppliers with the development of local management teams, R & D and manufacturing (Nestlé, 2012).

Nestle Waters – A subsidiary
Nestle Waters North America Inc. started its functions in 1976 as a company that imported its famous Perrier Sparkling Natural Mineral Water from France. The company tapped in the opportunity when Americans were looking to adopt a healthier lifestyle with better food eating and availability of pure drinking water. The company’s bottled water products became popular among those customers who were seeking a refreshing all-natured beverage that could have been relied to be free of calories, caffeine and additives. People who were indulged in regular exercise related activities started enjoying bottled water after hiking, biking, tennis etc. instead of a cocktail. By the early 80s, domestic waters were added to its product line by the company and thus became a major player in the U. S. bottled water market. Nestle Waters North America has today recognized as largest bottled water company in the United States (Nestlé Waters North America Inc., 2011).

Nestle Pure Life – The Product
Nestle Pure Life – a Purified Water is bottled water prepared with a unique and appropriate balance of minerals to deliver the best taste (Nestlé Waters North America Inc., 2011).
In 1992, Nestlé was the first company to provide mineral water with the brand name of “Valvert”. Howsoever, Nestlé Water has today grown in 130 countries and markets with 70 different brands. In 1998, Nestlé named its bottled water as “Nestlé Pure Life” (Nestle, 2012).
The brand was initially sprung in Pakistan and soon it was launched in Brazil, followed by Argentina, Thailand, the Philippines, China, and Mexico in 2000. India, Jordan, and Lebanon...

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