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Nespresso Company Backgrounder Essay

1257 words - 6 pages

Corporate baCkgrounder
© Nestlé Nespresso SA, Corporate Communications, March 2013

Coffee is at the heart of all we do. yet consumer pleasure is why we do it. at a gLanCe Coffee is at the heart of all we do. Yet consumer pleasure is why we do it. The Nespresso story began with a simple but revolutionary idea: enable anyone to create the perfect cup of coffee – just like a skilled barista. From its beginning in 1986, the Nespresso brand concept has redefined and revolutionised the way millions of people enjoy their coffee today, and it has shaped the global coffee culture. Nespresso is not just a coffee. It is a genuine experience that combines perfection and pleasure, simplicity and ...view middle of the document...

An autonomous globally managed business of the Nestlé Group, Nestlé Nespresso is present in almost 60 countries worldwide and is headquartered in Lausanne, Switzerland. Over 8,300 employees around the world are focused on continuing to provide the best coffee and exclusive services to consumers around the world.

over

330 employees

2000

2013 over 8,300 employees

unsurpassed Coffee QuaLity and deep Coffee expertise Nespresso Grand Cru coffees are produced from an exclusive selection of the finest green coffee grown in the world. Our choice of exceptional blends and pure, single origin coffees is specially developed to suit every taste preference and offer variety to discerning coffee lovers. Only an estimated 1-2 % of the coffee grown globally meets our specific taste and gourmet aroma profiles and our high standards coffee 10-20% of quality and sustainability. Nespresso

Commercial grades

10%

of the world's green coffee crop

1-2%

performanCe Nespresso performed strongly in 2012, delivering solid double-digit growth. The company cemented its position in its mature European markets and expanded its presence in the strategic Asia Pacific and Americas regions.

The Nespresso coffee experts at our state-of-the-art production centres in Switzerland orchestrate the subtle interplay of each coffee’s complex properties, including acidity and body, to compose a range of Grand Cru coffees with unique flavour and aroma profiles and a tantalising crema.

1

For more information on Nespresso, please visit: www.nestle-nespresso.com

a global network of over 300 boutiques

unstoppabLe drive for innovation, distinCtive design and in-House r&d expertise Continuous innovation and our passion for perfection have been key drivers in our quest to consistently deliver the highest quality coffee to consumers worldwide for enjoyment at home and away from home. The Nespresso system – the interaction between the original Nespresso capsule and the genuine Nespresso machine – is designed to work as one to deliver the perfect cup of coffee time after time by controlling every variable. It is a technology unique to Nespresso, refined over 27 years by our in-house R&D experts. Our unrelenting focus on innovation and R&D led to the invention of unique technology that delivers a balance between the right water temperature, quantity and speed, along with 19 bars of pressure, creating the perfect cup every time. Today, Nespresso machines range from the compact Essenza model to the PIxIE and u models to the specifically designed business-to-business machines.

Nespresso is a brand focused on creating perfect experiences and moments of pleasure. The brand welcomes coffee lovers and invites them into an exclusive relationship. The Nespresso Club has grown organically into a global community of some of the most discerning coffee connoisseurs, and it has played a part in evolving the global coffee culture. These Club Members stand as the...

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