Neptune Case Essay

708 words - 3 pages

What features of Neptune’s business position led to the discussion of whether or not to add a new, lower-priced option to the company’s product line?

Neptune Gourmet Seafood is North America’s third largest seafood producer. The company inventory has increased to 60 days supply which is twice the normal supply and three times what is was just a year ago (Kenser & Walters, 2005). Additionally, the company invested in new ships with features that allow for more effective and efficient methods of gathering top quality catches.

What parts of Neptune’s business will be affected if Neptune introduces a new brand (“Neptune Silver”)?

The introduction of Neptune Gold will affect sales. ...view middle of the document...

What are the strengths and weaknesses of the experts’ analyses and recommendations?

There are three major recommendations made by the experts: creating a new product line, selling the trawlers, and expanding into foreign regions. Pros and Cons of each are listed below:

1) Creating a new product line:
PROS:
- Long-term solution to inventory problem
- Expand business to new price conscious consumers
CONS:
- Potential product cannibalism

2) Sell trawlers

PROS:
- The company would have new capital to invest elsewhere
- The excessive production will cease
CONS:
- Decrease in product
- Reduction in sales
3) Expand into new Region
PROS:
- Expand market to reach more customers
- Reduce inventory
CONS:
- Costly
- Difficult

What additional information (not provided in the case study) would you like to have if it were your responsibility to set Neptune’s strategy?

I would like to know the organizational structure of the company. It would be beneficial to know if the company had a functional or divisional structure as well as see the organizational chart.

Can you identify other options not mentioned in the case study?

Bernard Germain, the COO of Neptune, briefly mentions...

Other Papers Like Neptune Case

The English Five Essay

1041 words - 5 pages may be possible that technology will be developed that runs on heat energy – in that case, it may be easier to terraform Venus. It may even be possible that technology at that point in time would be so far advanced that terraforming both planets would be a piece of cake, or possible that the two planets would have already been colonised. In fact, I would be inclined to believe that technology at that point in time would be enough to destroy any

Newtons Law Of Gravity Essay

1318 words - 6 pages Saturn did not follow his law. Some astronomers thought that the force of an undiscovered planet may be changing its course and in 1845 a couple of scientists at the Berlin Observatory began searching for this hidden planet. It did not take very long. The massive planet now known as Neptune was found on the first night of searching (Zitzewitz 164).Perhaps one of the most key things about any theory of gravity prior to Einstein was the fact that none

Circus Maximus

1176 words - 5 pages the best Roman athletes once made their names. Chariots Most chariots were pulled by ungelded stallions; two for a biga (2-horse chariot) and four for a quadriga (4-horse chariot)  Chariots completed seven circuits, marked by dolphins (sacred to Neptune, god of the sea and also of horses) and eggs (sacred to Castor and Pollux). Charioteers wore leather helmets and jerkins (a jerkin is a man’s short close-fitting jacket made usually of light

A Comparison Of Macbeth With Other Texts

1871 words - 8 pages the power. Throughout the poem he continues to make comments about how she looked at other men, which shows that he was so scared of being betrayed by her and having his pride wounded, that he noticed everything she did and said to other men. “She liked whatever she looked on, and her looks went everywhere.” He is also a very arrogant character, in one case referring to himself as on the level of a God, “Notice Neptune, though, taming a seahorse

Volcanoes

1592 words - 7 pages places where two plates, usually an oceanic plate and a continental plate, collide. In this case, the oceanic plate subducts, or submerges under the continental plate forming a deep ocean trench just offshore. Water released from the subducting plate lowers the melting temperature of the overlying mantle wedge, creating magma. This magma tends to be very viscous due to its high silica content, so often does not reach the surface and cools at

Marketing Management

4262 words - 18 pages to accommodate cuts and styles in women‟s wear, as well as allowing for seasonal variations (winter in Delhi, for instance, is a case in point). Stocking of brands is based on popular demand – recently, Provogue, MTV Style, and Benetton have been added. In-house labels are available at competitive prices and target the value-for-money customer and make up around 12 per cent of Shoppers‟ Stop‟s business. Sometimes in-house brands plug the

Marketing Manage Ment

4262 words - 18 pages to accommodate cuts and styles in women‟s wear, as well as allowing for seasonal variations (winter in Delhi, for instance, is a case in point). Stocking of brands is based on popular demand – recently, Provogue, MTV Style, and Benetton have been added. In-house labels are available at competitive prices and target the value-for-money customer and make up around 12 per cent of Shoppers‟ Stop‟s business. Sometimes in-house brands plug the

The Origins Of Roman Religion And Its Progress

3385 words - 14 pages ; however, none of the three main gods were women - Jupiter, Neptune and Mars. The goddesses were always their wives and daughters. From this, it is obvious that although the Vestal Virgins were considered to have important jobs, they would never be as important as their male colleagues. Prophecy and Divination This type of religion had close connections with the worship within the temples. A body of sixteen official

An Exposition Of Psalm 50

3130 words - 13 pages patience of God must never be misinterpreted as approval, as is the case with the wicked. They thought God was both approving and a mere reflection of themselves. This one verse of scripture describes both the longsuffering and chastisement of God’s character. Matthew Henry comments, “The patience of God is very great towards provoking sinners. Yet he waits to be gracious and gives them space to repent, that he may render them inexcusable if

Robert Browning

2817 words - 12 pages I let it fall? X With no mind to eat it, that's the worst! Were it thrown in the road, would the case assist? 'Twas quenching a dozen blue-flies' thirst When I gave its stalk a twist. 40 XI And I,--what I seem to my friend, you see: What I soon shall seem to his love, you guess: What I seem to myself, do you ask of me? No hero, I confess. XII 'Tis an awkward thing to play with souls, And matter

Gender And Advertising

7641 words - 31 pages older women, are either invisible (Gantz, Gartenberg, & Rainbow, 1980), presented as tokens (Bailey, Harrell, & Anderson, 1993), or are portrayed negatively (Plous & Neptune, 1997). There is a cultural taboo against large female bodies CHAPTER 7 Gender and Advertising | 97 | | | (Wilson & Blackhurst, 1999), and advertisements often present large women as having bad bodies that limit both their wardrobes and their

Related Essays

Class Or Mass Mini Case Study Analysis Neptune Gourmet Seafood

1043 words - 5 pages Ameena Kouser (IUP15B05), Kishan B G (IUP15B16), Rahul D’Souza (IUP15B32) Class or Mass Mini Case Study Analysis- Neptune Gourmet Seafood. This team has come up with three possible solutions to the problem of excess inventory at Neptune Gourmet Seafood. The first solution is to sell the inventory to a government aided organization and run a joint charity where the inventory can be donated to the needy within the country or in

Planet Neptune Essay

2058 words - 9 pages Neptune is the eighth and farthest planet from the Sun in the Solar System. It is the fourth-largest planet by diameter and the third-largest by mass. Neptune is 17 times the mass of Earth and is somewhat more massive than its near-twin Uranus, which is 15 times the mass of Earth but not as dense.[12] On average, Neptune orbits the Sun at a distance of 30.1 AU, approximately 30 times the Earth–Sun distance. Named for the Roman god of the sea

Class Or Mass Essay

4035 words - 17 pages Class – or Mass? A. Executive Summary: Neptune Gourmet Seafood is currently struggling with what appears to be a temporary problem of excess inventory. A combination of new coastline regulations and an investment in new fishing vessel technology and freezer trawlers has increased their average catch size while demand in the current segment has not grown as quickly. The Neptune management team is faced with a decision of how to clear out

The Role Of The Gods In The Aenied

1021 words - 5 pages winds and howling storms”(Book 1). However, God of the ocean, Neptune calms the storms down because he does not appreciate this, and says this of Aeolus, “He is not the one who has jurisdiction over the sea or holds the trident that knows no pity. That is my responsibility, given to me by my lot”(Book 1). This shows that even Gods with higher power (Aeolus and Juno in this case) cannot just order anything to happen or have power over other Gods