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Multi Media Influences Essay

932 words - 4 pages

Multi Media Influences on American Culture
Michele Frizzell
October 3, 2013
Merrylee Felder

Multi Media Influences on American Culture
The turn of the century introduced America to a whole new way of how we receive mass media. Smart phones, IPhones and IPads are just a few ways the American people can have media at their fingertips. “We have an app for that” used to be just a play on words, but in today’s society there really is an app for everything. Whether it be Hollywood drama, world news or what’s going on in the neighborhood, Americans have the ability to stay in the know every minute of the day.
Mass production of print media was made possible by Jonannes Gutenburg ...view middle of the document...

This visual broadcasting also inspired the innovations of the camera and the cinema. By the late 1960’s each American household owned at least one television, a car and a home; thus fueling the consumer based economy. While broadcast media was more dominant, newspaper and print media allowed users the flexibility to purchase a newspaper or magazine and read it at a later time. Broadcast media aired the programs at a specific time and date which gave a sense of immediacy. It wasn’t until the late 90’s that the digital video recorder (DVR) was introduced and for the first time viewers could pause, record and rewind live television. In the early stages of broadcast media 90% of the broadcasts viewed by Americans were limited and controlled by three major networks, but when cable television came about in the late 80’s and early to mid-90’s, there was an extreme change in broadcast mass media. Viewers now had many channels and programs to choose from. Channels dedicated to one subject 24 hours a day. If a viewer wanted to watch the news all day or music videos without interruption they could.
The media uses many different avenues to persuade the American people. Propaganda being the most influential. The Merriam-Webster Dictionary defines propaganda: ideas, facts, or allegations spread deliberately to further ones cause; also: a public action having such effect. Major cosmetic companies use this type of persuasion to influence young women to use certain hair products or eye make-up by photographing beautiful models wearing their product, then advertising among the pages of magazines or newspapers. Giving the idea that by wearing their product they will look as beautiful as the models.
Our culture is greatly influenced by the media. A great example of...

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