Soila English 102
28 February 2015
Movie Poster Comparing Analysis
Any reader who comes across the two posters gets an immediate sense that it is an advertisement (purpose) of western movies (genre). These posters are intended to promote to action packed movies: The Good, The Bad and The Ugly and A Fistful of Dollars. This is clearly portrayed by the images of the cast whose dress code is western where cowboy hats and natural beards are evident. In addition the use of bold western font and the color selection, particularly of sunset-like orange and brown, makes it so western. More revealing, is the prominence of the guns. Clint Eastwood prominently occupies the central portion ...view middle of the document...
With their eyes gazed at a distance, it bring out the “shadowy” minds of the characters to bear upon the imaginations of the reader. Also, the orange, fiery lighting makes it look and feel sinister and as the shadows provides the impression of deceit and evilness.
Any Western film with Clint Eastwood is just Legendary. For the poster on the right, the reader is confronted by the mean looking facial image of Clint Eastwood, an accomplished movie actor (ethos), dressed in western attire consisting of the usual high-crowned, wide-brimmed, soft-felt western hat. In both posters, the movie director, Sergio Leone successfully portrays men who look long-weathered by work and the sun, perhaps anger and brutality, in the western deserts. With their eyes gazed at a distance, it bring out the “shadowy” minds of the characters to bear upon the imaginations of the reader images of tactful planning and focus on part of the cast.
In the background is the image of a desolate western town at sunset. The only visible life is that of three alert “cowboys,” namely: Clint Eastwood, Lee Van Greef, and Gian Maria Volonte. This, certainly is an image intended to grab the interest of the viewer who has a love for North American western movies (audience). On the poster promoting the movie The Good, The Bad, and The Ugly, the three main characters of the film are represented as "the good" (Clint Eastwood), "the bad" (Lee Van Cleef), and "the ugly" (Eli Wallach) – (ethos). The most noticeable words which appear on the poster on the left is title of the movie The Good, the Bad, and the Ugly and the renowned movie director Sergio Leone (ethos).
For the poster on the right prominence of the words A Fistful of Dollars is clearly the title of the movie. A vast empty Western landscape (again, this adds to the ethos). The titles of the...