Mountain Man Essay

1205 words - 5 pages

The Mountain Man - Dashrath Manjhi
 Dashrath Manjhi, also known as the Mountain Man, was born in 1934 in a poor family in Gahlour village near Gaya in Bihar, India. His father was a labourer.
 His wife had to negotiate a treacherous path and spend half a day to fetch water from a distant river. One day a thirsty Manjhi was impatiently waiting for his wife to fetch him water from the other side of the mountain. She had taken longer to come back than usual. Then he saw his wife in the distance but she was coming back empty handed. When he asked his wife, "Why are you coming back empty handed and so late? she started crying. She told him that she slipped and fallen down. She also told him ...view middle of the document...

They ridiculed and laughed at him. To top it, even his wife and parents were against his unreasonable desire to build a road single handedly.
 But Dashrath Manjhi was a determined man. He even shifted his hut close to the hill so that he could work long hours. He worked day and night. He chipped away, little by little. Often, he went hungry as he forgot to eat. After 10 years of Dashrath's hard work, people started to notice a change in the shape of the hill. They could now see a depression in the middle. Climbing the hill became a little easier. All those who had called him mad and ridiculed him began to quietly admire him. Some even chipped in to help.
 Finally, in 1982, 22 years after Dashrath had started out on this impossible task, the day came when he walked on a clear road of about 16-feet wide to the other side of the hill. He started to walk to the point where he had started his chiselling. His happiness knew no bounds as he walked through the rocky path that he had created alone. He was victorious but sad because, his wife who was the inspiration behind his determination, courage and motivation was not by his side. She had died of illness as he could not take her to the hospital on time.
 The villagers of the area were jubilant and were there to celebrate with him. They distributed sweets. The young generation in the area who had grown up hearing stories of the man who wanted to move a mountain were actually amazed that such a unbelievable task was finally completed successfully. We are sure that they would have been motivated. Their dream had become a reality.
 Building a road was not the only evidence of the steely resolve of Dashrath Manjhi. He once decided that he had to visit Delhi and meet the President of India. He did not have enough money to buy a train ticket. So what did he do? He decided to walk all the way to Delhi, a distance of over one thousand kilometers, along the railway tracks. He did reach Delhi but could not meet the President.
 Dashrath Manjhi died on 17 August 2007 at AIIMS hospital in Delhi. He was suffering from cancer of gall bladder. To honor Dashrath Manjhi, the Bihar government had announced to name the road built by the Mountain Man as Dashrath Manjhi Road and...

Other Papers Like Mountain Man

Mountain Man Brewing Company Essay

1231 words - 5 pages Mountain Man Brewing Company | To: | Chris Prangel | From: | 001706975 | CC: | David Nasser | Date: | 3/4/2013 | Re: | Bringing the Brand to Light | Comments: | For the first time in the company’s history, Mountain Man Brewing Company is experiencing declining sales in response to changes in beer drinkers’ preferences. Mr. Prangel’s response to this problem is introducing a “light beer” form of the popular Lager. In the past six

Mountain Man Brewing Essay

813 words - 4 pages Santoro, John Group #7 Mountain Man Brewing Company A. What is distinctive about MMC’s products? What distinguishes it from their competitors? What is distinctive about its customers? How is MMBC’s promotion distinctive and effective? What has allowed MMBC to create a strong brand? Mountain Man Brewing Company (MMBC) has a high level of brand recognition in its core sales territory. In a recent study, the product is known as the

Mountain Man Brewing Company

563 words - 3 pages A. Competitive Advantage Mountain Man Beer Company has been true to its core customer base and product quality since the company started in 1925. The company focused their production on Mountain Man Lager beer that mainly attracted blue-collar, middle-to-lower income men ages 45-54. Distinctive bitter flavor and higher than average alcohol content contributed to the company’s brand equity. Mountain Man Lager had a reputation of a quality beer

Mountain Man Brewing Company Case Study

1648 words - 7 pages Position Statement Mountain Man Brewing Company has a strong loyal following and is known to be West Virginia’s Beer. They are the leader in the Lager category with a 53% sole brand loyalty rate. MMBC should decide to keep status quo and not try to compete in the light beer category. They should continue to engage in grass-roots marketing since it helps define their brand identity. Decision Options #1 Focus on Mountain Man Lager, their

Mountain Man Brewing Company Case Study

3383 words - 14 pages – Financial Data and Assumptions 10 Exhibit 3 – Break-Even Point (BEP) Analysis Calculations 11 Exhibit 4 – MM Lager Cannibalization Calculations 12 Exhibit 5 – MM Light Marketing Strategy 15 What is the current situation? Mountain Man Brewing Company (MMBC) is a family business founded in West Virginia in 1925 by Guntar Prangel. The company is now operated by Guntar’s grandson, Oscar. Oscar’s son, Chris, is slated to inherit the

Mountain Man Brewing Company Case Exam

1091 words - 5 pages Recommendation: Mountain Man Brewing should create a new market strategy and introduce a line extension of Light Beer to expand their portfolio and create new sales among non-existing customers. This line extension will target the younger drinkers and women in the East Central Region and will increase sales and create profit within 2 years. Rationale: 1. Light beer sales will be profitable within 2 years. The first year MMBC will

Marketing

2374 words - 10 pages Mountain Man Light: More Profits or Less Brand Equity? TMBA BBUS 506 A Michael Cavelero, Joel Engstrom, Nesreen Zadah, David Tobey 5/3/2010 1 | P a g e Introduction "We are not here to sell a parcel of boilers and vats, but the potentiality of growing rich beyond the dreams of avarice." – Samuel Johnson, ‘On the Sale of Thrale’s Brewery’ “Some of those coal miners could really drink some beer. We would always stay until closing time

Missouri Mountain Lions

2148 words - 9 pages bobcat attack rather than mountain lion. In the mix, however, are the “needles in the haystack” – eight cases that proved to be the real deal. The first was in 1994, when a man shot a small adult female cougar in Carter County. There is considerable evidence that this was the same animal whose pelt turned up in Texas County four years later. A mountain lion was videotaped in Reynolds County in 1996, another in Christian County in 1997, and a third in

The Arm Rest

532 words - 3 pages offering them a brand building product with great price, tradition, local authenticity, quality, and a unique taste. MMBC is different from its competitors because of its history, its status as an independent, non-corporate and family owned regional based brewery giving it the originality desired by its core consumers. 2. What is distinctive about MMBC's products? Mountain Man Lager is produced by an independent family owned brewery

Angel Falls

551 words - 3 pages beside the mountain-top believed that the location of Angel Falls harbored Malign Spirits. BODY I. The Discovery A. Jimmy Angel, in 1934, was searching for an isolated goldmine when he came upon the Auyan-tepui. Angel being the curious man he was decided to fly around the mountain when he found the falls, but because his fuel level was low he was forced to return to his base. Upon his return Angel told descriptions of the wondrous

The Shining Mountain

1008 words - 5 pages 18/12-08 The Shining Mountain Analysis and characterization The story is about Scottish girl called Pangma-La, named after a shining mountain so she would stand tall and be proud. Pangma-La’s father was a famous mountaineer, so she promised herself that she would never disappoint him. When Pangma-La was tough enough, her father and she went to the shining mountain, to climb it as promised. When they arrived the Sherpa men offered to carry

Related Essays

Mountain Man Essay

960 words - 4 pages Integrated Marketing- Mountain Man Brewer Case Daniel, Yu-Chen Liang 1. What has made the Mountain Man Brewing Company successful? What is distinctive about MMBC’s product, customers and brand equity? Product Mountain Man had high quality product. Those attributes included the smoothness, percentage of water content, and drinkability. The beer it produced was flavorful and bitter-tasting. Mountain Man had a well-known reputation as

Mountain Man Essay

746 words - 3 pages Mountain Man Case Write-up – Marketing Executive Summary: Mountain Man Brewing Company’s (“MMBC”) goal is to increase Net Income to over $4.5 million annually by capturing an 8.3% share of the 2010 projected age 21 to 27 East Central light beer segment and retaining a 6.7% share of the 2010 projected East Central premium beer market (Exhibits 3 and 5). MMBC’s obstacle is marketing its new light beer without tarnishing its existing Mountain Man

Mountain Man Essay

841 words - 4 pages , costumer distinctive characteristics would include the following; in stark contrast to other domestic beers, drinkers of Mountain Man Lager skews heavily towards male, 81% compared to 58% for domestic light beers and 68% for domestic premium beers. Mountain Man Lager drinkers are also on the lower income range compared to other domestic beers. In addition, drinkers of Mountain Man Lager also skew older, 64% over the age of 45 compared to 48% for

Mountain Man Case Study

1357 words - 6 pages Mountain Man Brewing Company was established as a family concern in 1925 in West Virginia by Guntar Prangle. The company brewed single-product beer, Mountain Man Lager, which won “best beer in West Virginia” and was elected as “America’s Championship Lager”. Mountain Man Lager featured quality, bitter favor and slightly higher-than-average alcohol content that uniquely contributed to the company’s brand equity. Mountain Man was a local market