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Mountain Bank Essay

1476 words - 6 pages

Mountain Bank is an establishment found in the northwest of the United States. There are four areas of business lines used by Mountain Bank they are corporate banking, retail estate and mortgage banking, consumer lending and retail banking (Stewart & Brown, 2009). Consumer lending and retail banking has been the financially beneficial to Mountain Bank as they have 50% and 25% of the market respectively (Stewart & Brown, 2009). However Mountain Bank has not been able to capture the market in the area(s) of real estate & mortgage banking as they have less than 10% of the market. They also have not been able to effectively branch out into the corporate market as they currently ...view middle of the document...

To achieve a competitive advantage Mountain Bank should implement the cost leadership strategy and the differentiation strategy. Currently Mountain Bank has a strong presence in the Retail Banking line, which has proven to be the least profitable line in the industry. Their goal short-term goal need to be to own a stronger presence within the more stable and profitable lines, Real Estate and Mortgage and Corporate banking ( With the recent mergers and acquisitions, Mountain Bank may have the opportunity to expand and develop efficient methods that will enable them to sell its products and services at a lower price than its competitors. The decrease in the cost of its products and services will attract new customers and retain existing customers.   By lowering the interest rates and cost of its products and services to a rate that smaller banks would not be able to compete with (, Mountain Bank will gain the leadership of cost within the industry. The success of weeding out the competition will allow Mountain Bank to achieve its goal of obtaining a stronger presence of the most stable and profitable lines within the industry, Real Estate and Mortgage and Corporate accounts.
For Mountain Bank to achieve a competitive advantage over the other local banks in the Northwest region of the United States, they need to introduce both a corporate level and business level strategy (Stewart & Brown, 2009). First it starts with the big boss or CEO, to decide in what direction it will be sending the company’s four business units. The most critical strategy that needs to be implemented is business level strategy. In the Case Study it states that Mountain Bank has four business lines, which include retail banking, lending, real estate/mortgage banking and corporate banking (Stewart & Brown, 2009). For Mountain Bank to gain the advantage against its competitors each business line needs to have its own strategy that clearly defines what is to be expected from each employee and what is to be provided to each customer. Mountain Bank should implement the cost leadership strategy where the most efficient and cost effective way of business is produced. In this day and time money is a rare commodity that many people are not making enough of and are not ready and willing to part with it often. While taking this into consideration, it is understood that Mountain Bank will be able to take advantage of the tough economic times. Even if an organization’s products are lower-priced than competing products, customers will not purchase them if their quality is unacceptable.”
Describe the types of practices a human resource professional should recommend for Mountain Bank with respect to its tellers, based on the universalistic approach and commitment strategy.

The universalistic approach identifies the best practices for organizations to follow. In the case of Mountain Bank a human resource professional should...

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