This website uses cookies to ensure you have the best experience. Learn more

Mobile Buying Behaviour Essay

1201 words - 5 pages



Consumer buying behavior refers to the buying behavior of the individuals and households who buy goods and services for personal consumption. Factors affecting how customers make decisions are extremely complex. There are many factors that can affect this process as a person works through the purchase decision. According to the black box model of consumer behavior, there are two main stimuli that is related to buyers response towards buying a certain product, in this research; mobile phone. But, which one can be much more influencing than the other in terms of ...view middle of the document...

Christ P. (2009) in his book, Marketing Basic stated that factors affecting how customers make decisions are extremely complex. Buyer behavior is deeply rooted in psychology with dashes of sociology thrown in just to make things more interesting. Since every person in the world is different, it is impossible to have simple rules that explain how buying decisions are made. But those who have spent many years analyzing customer activity have presented us with useful “guidelines” in how someone decides whether or not to make a purchase.

Customers make purchases in order to satisfy needs. Some of these needs are basic and must be filled by everyone on the planet while others are not required for basic survival and vary depending on the person. It probably makes more sense to classify needs that are not a necessity as wants or desires (Christ P, 2009).

One of the thing that can be categorized as both needs and desires is mobile phone. Mobile phone had become an essential communication tools since 1876 when Alexander Graham made a fortuitous mistake and made his cry “ Watson, come here; I want you” to be electronically transmitted to his assistant in an adjoining room.
The world of communications has undergone not just one, but two comparable paradigm shifts since that time. The first being the invention and widespread popularity of the traditional telephone and the other is the invention and adoption of the cell phone. (Gareth T; 2009). Mobile phones have become to enable a purposeful and fulfilling life.

There are many factors that can affect this process as a person works through the purchase decision. The number of potential influences on consumer behavior is limitless (Christ P. 2009). According to the black box model of consumer behavior, there are two main stimuli that is related to buyers response towards buying a certain product, in this research; mobile phone. Both are categorized as environmental factors which are environmental stimuli and marketing stimuli. The marketing stimuli are planned and processed by companies, whereas the environmental stimulus are given by social factors. These two stimulus consists of different elements whereas can cause different influences on consumer behavior towards buying decisions. In consumer’s mobile phone buying behavior, either both can influence buying decisions. But, which one can be much more influencing than the other in terms of buying decisions.

Based on the black box model of consumer behavior, this research intends to find out the relationship between environmental factors with buyers decision making process. This study also intends to compare the two elements in environmental factors in terms influencing buying decisions to find out which stimuli is the main stimuli that mostly influence consumers mobile phone buying decisions.


i. What is the relationship between environmental factors in the black box...

Other Papers Like Mobile Buying Behaviour

Understand the Importance of E-Safety for Children and Young People

1414 words - 6 pages is programme that attaches itself to another programme. It can be opened through a spam email and can damage or create files and generate unwanted behaviour to the computer. Buying online carries a risk because there is a danger that other people can hack into your computer and steal personal details. If they use a credit card they can use your card details for their own use and run up a large bill very quickly. If they use a secure payment

Blink Booking Essay

1101 words - 5 pages -Rogers, investor, said: “Consumer buying behaviour is driving exciting changes in the holiday market as mobile commerce and same day hotel bookings become increasingly interlinked. Blink offers hotels and travellers an easy and fast way to stay in the best accommodation, for the best price. It’s a simple idea – but the best ones always are because they deliver what the consumer really needs.” Diffrentiation from other competitors As a brand


2925 words - 12 pages BAM461: MARKETING Name: Nam Hoai Nguyen Student ID number: s1128290 Module tutor: Kandis Watson Course: MBA Word count: 2,854 I. According to Bloisi, W., Cook, C.W. and Hunsaker, P.L (2003), consumer market refers to the purchase of goods and services purely for personal consumption. Consumer market and consumer buying behaviour must be studies and understood before an appropriate marketing plan can be developed. In general

Project Management

5233 words - 21 pages Smartphones than ever before. The used it in their daily life, the average timing within a day of "must" use mobile phones, today is absolutely far beyond other consumer products (Digital Audience Research Group, 2010). This highly dependency of use has resulted as a mandatory item for modern people 2 while out of home or office, and the young generation are more relaying on Smartphone. 1.2 Research Background Smartphone is an

Technology Latest

647 words - 3 pages , these services are available 24*7. For example using internet banking, customers can transfer funds, pay credit card statements, and buy fixed deposits. Further, Internet banking has increased productivity of businesses across the world by facilitating financial transactions. * Retail / e-commerce: Internet has shaped the buying behaviour of consumers by giving birth to e-commerce. On one hand, companies boost revenues by saving costs through e-retailing and on the other hand, consumers get goods delivered at their doorstep at better prices.

Cipd 4dep Activity 2

1037 words - 5 pages service by liaising with finance/accounts departments and ensuring service is provided within budget limitations. It is also important to have a clear record of all resources available to the organisation to protect against unnecessary spending. For example, consider using in-house services as more cost effective than buying services in from outside the organisation. Dealing with Difficult Customers Dealing with difficult customers can have a

Online Marketing

2438 words - 10 pages ..................................................................................4 4. Consumer Search Behaviour in Online Shopping Environments..............5 4.1. Modes of Web Search Behaviour..............................................................5 4.2. Research Model.........................................................................................6 5. Conclusion and Recommendations..............................................................7 Appendices

Is3230 Human Resources Risk Mitigation Policy

527 words - 3 pages Equipment • Always get permission before installing, attempting to install or storing programs of any type on the computers. • Damaging, disabling, or otherwise harming the operation of computers, or intentionally wasting resources puts your work at risk, and will cut short your time with the ICT equipment. • Only use the computers for educational purposes. Activities such as buying or selling goods are inappropriate. • Always check files


4154 words - 17 pages delivers differentiators that represent a real value proposition to customers Ensuring that the customer experience is consistent with your brand message Analysing CRM data to use customers’ buying behaviour to identify those differentiators: - what do customers want and how can you ensure that your brand reflects this? 16.20 Christian Magel, Chief Marketing Officer, Simyo Examining How Aina Have Utilised Their Brand Strength As A

Sales Promotion and Consumer Loyalty: a Study of Nigerian Tecommunication Industry

3970 words - 16 pages descriptive and inferential statistical analyses were conducted with the aid of SPSS software. Producers spend a large part of their total marketing communication expenses on sales promotion. Hence, this paper attempts to find the effect of sales promotion on customer loyalty using a sample of customers of mobile telecommunication services. The paper found that, there is positive relationship between sales promotion and customer loyalty. More

Australian and New Zealand Online Shopping Market and Digital Insights

3225 words - 13 pages the stretch their buying power in a two speed environment; Improved search engine functionality, price comparison tools and sites and a rising penetration of smartphones and mobile devices are all increasing pricing transparency. Shopping via mobile devices is becoming increasingly popular as it provides consumers both with another channel to shop and a tool to assist them in the overall shopping process. This is stimulating growth in online

Related Essays

Karbonn Mobile Decision Making Process While Purchase

2379 words - 10 pages I. Introduction: The assignment calls to analyze the decision making process of consumers while they purchase a certain product or a service using the principles of consumer behaviour. I have chosen to analyze the making process of consumers while they purchase a mobile device. The brand under study is Karbonn mobiles. In order to better analyze a consumers buying behaviour I will be working under two assumptions through the assignment. One

Consumer Behaviour Essay

1633 words - 7 pages CONSUMER BEHAVIOUR : FACTORS INFLUENCING CONSUMER BEHAVIOUR Consumer behaviour is an attempt to understand & predict human actions in the buying role. It has assumed growing importance under market-oriented or customer oriented marketing planning & management. Consumer behaviour is defined as “all psychological, social & physical behaviour of potential customers as they become aware of, evaluate, purchase, consume, & tell others about

Consumer Buying Behaviour Essay

1862 words - 8 pages MARKETING I GROUP ASSINGNMENT [1] UnderstandingConsumer Buying Behaviour through Observation Report Submitted to: Instructor: Prof. Saral Mukherjee Academic Associate: By: Group 12, Section C RishabhBhansali Srishti Shaw Darla Sravan Rahul Dalia Ravish Vasan PrashantYadav On 13 August 2012 OBSERVATION OF CONSUMER BUYING BEHAVIOUR CATEGORY #1: Multi Brand Store SHOP: Croma, Himalaya Mall, Ahmedabad The retail shop had a wide

The Impact Of Sales Promotion Essay

2364 words - 10 pages operators’ needs to provide offerings or services that satisfy consumer needs and expectations to ensure the company’s economic survival. In order to achieve this feat, they need to understand consumer buying behaviour to help them evaluate their service offerings. Consumers of Telecom service go through a cycle of decision making processes before making a purchase decision which define their behaviour in the consumption of the services they