Mo Project Essay

3987 words - 16 pages

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Contents
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1. Hypercity:
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1.1 History
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1.2 Structure
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1.3 Financials
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1.4 Hypercity, Bannerghatta Road
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2. Store Strategy and Structure
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3. Store Environment
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4. Employee Conflicts ...view middle of the document...

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Based on the experiences and the feedbacks; in regard to the changing preferences of people in tune with culture, customs, traditions and income. They found that niche existed in the market for big store formats such as hypermarkets and subsequently opened the first HyperCITY store in Malad, Mumbai in 2006.
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Hypermarkets typically have business models focusing on high-volume, low-margin sales. It is a superstore combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise. They allow customers to satisfy all their routine shopping needs in one trip.
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In case of Hypercity the whole idea was to make shopping a unique experience for the customers in terms of contemporary range of products, modern & exciting environment and new techniques of retail pricing.
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Today, HyperCITY have marked its presence with 12 operational stores across 9 cities such as Mumbai(Malad,Thane & Vashi), Pune, Amritsar, Jaipur, Bengaluru, Bhopal, Ludhiana, Ahmedabad & Hyderabad. It offers over 44,000 products sourced both from local & global markets. The product range consist of: foods, home ware, home entertainment, hi-tech appliances, furniture, sports, toys & fashion. In addendum, it offers other value added services like consumer finance, ATM facility, telecom services, pharmacy, Bakery and Restaurants under one roof.
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1.2 Structure
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Mr. Mark Ashman - Chief Executive Officer
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An ex-CEO of Marks and Spencer Reliance India Pvt Ltd, where...

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