Mm Case Seminar Essay

1193 words - 5 pages

Case Seminar 
Nokia 
1. How do you think the marketing task for Nokia is different in developing markets (versus in developed countries)? 
Nokia has conducted a customer-driven marketing strategy. They segment the market by income and they have divided their target group into developing markets and developed ones. They sell phones to over 150 countries and among them European countries contributes to 39 percent of its total net sales while Asia, Latin America, and other developing markets account for 56 percent. It is shown from the numbers that developing markets are essential for Nokia. 
Nokia takes over the market shares in a way similar to Honda. It started by focusing on developing ...view middle of the document...

They positioned themselves as an innovative company. And they have developed new technology such as nanotechnology and flexible materials to differentiate themselves.
Different position and differentiation in the market leads to different marketing mix of Nokia, one being providing cheap, multi-user and simple functions phone toward developing markets; another being making innovative, high-tech with customise functions phone to developed countries.
 
2. Comment on the Corporate Social Responsibility (CSR). To what extent do you think it attains its objectives? 
As for Corporate Social Responsibility, Nokia has put an effort in sponsoring preschool care and education in rural China. They founded SEK 60 million in the Heart to Heart, Hand to Hand project of Plan to develop preschool care throughout China. Nokia committed SEK 62 million to the 2008 earthquake areas including a SEK 12 million project to help entrepreneurs launch their business. For a huge market as China, these kind of actions allows Nokia to have a more sustainable relationship with Chinese customers. Setting the ultimate purpose of all these sponsorships aside, there’s no denied that Nokia has been committed into their corporate social responsibility works. And they do hold a top ranking of Greenpeace guide to greener electronics. I would say that overall Nokia has fit its strategy of “doing things that matter the most”.
 
3. How does the competitive position of Nokia differ in developing markets (from those in developed markets)? 
The competitive environment of Nokia differs greatly from developing markets to developed markets. In developing markets Nokia is the market leader and has most of the market shares. They competitors would be those cheap-phones providing companies but clearly Nokia is the major company in this market segment. In developed markets, however, Nokia has much more competitors such as Apple, Samsung, Sony and LG. Nokia’s leading position in developing markets provides them with more resources to develop and transform their products in developed markets to attain competitive advantage. And because of the marketing strategy, Nokia has a solid customer loyalty in most of the markets. This is hard to copy because their customer loyalty is gained from a long period of time. In one word, Nokia’s competitive advantage in developed markets is not as strong as that in developing markets but they still have a pretty good market share. Being a market leader in developing markets, what Nokia needs to do is to protect and expand its market shares. And being more of a market challenger in developed markets, Nokia...

Other Papers Like Mm Case Seminar

Assignment

5264 words - 22 pages second clip and a refreshed person in the third clip . However , the advertisement designers were unaware of the fact that Arabs have a left-to-right language orientation and the default manner in which they will “read ‘ the advertisement will be their own orientation , not the English orientation . So for the Arabs the case was that a refreshed person after drinking Coca Cola became sick and ill ! The ignorance small and minute differences in

Freedom And Responsibility Essay

2141 words - 9 pages amendment is “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercises thereof” (Jordan, 1999). Therefore, the first amendment states citizens have freedom of religion and exercises of the religion. The article entitled “Lawsuit alleges FBI violated Muslims’ freedom of religion,” published by Jerry Markon, Washington Post Staff Writer, justifies the detailed case of the FBI surveillance targeting Muslims for

Hate Crime Laws

2348 words - 10 pages Death of James Byrd”). While this particular case may give the appearance that perpetrators of hate crimes receive appropriate punishment, almost a decade later, one particular case demonstrates the inequity in the application of hate crime punishments: In 2007, Sean Kennedy of Charleston, South Carolina, left a bar around 3:45 am and was confronted by Stephen Moller, who called him a “faggot” and then punched him so hard in the face that his

Rational Emotional Behavior Therapy Case Study Conceptualization And Treatment Plan

2140 words - 9 pages Rational Emotional Behavior Therapy Case Study of Sarah: A Conceptualization and Treatment Plan Rational emotive behavior therapy, REBT, was developed by Albert Ellis and holds the central belief that the events in our lives do not cause our disturbances but that they are instead caused by our view of the events (Murdock, 2009). Murdock (2009) states that “people are seen as responsible for their behavior” (p. 279) but, because they are

Holidays In Albania

1636 words - 7 pages Have you ever thought about having exciting and incredibly cheap vacations? Albania might be the right choice. According to My Travel Guide, Albania is ranked the fourth among ten places worth visiting in Eastern Europe (“Top 10 Eastern European Destinations”). One can encounter three kinds of vacations in this Mediterranean country: winter, summer, and cultural. The ideal places to spend your winter vacations are the Albanian Alps. They are

A Heart Of Darkness

1748 words - 7 pages In this short story, there are frequent significant subject and ideas that make the story, "A Heart of Darkness," by Joseph Conrad, and haunting novel. The main theme is absolute white power over the natives. The theme validates the corruption, and the dependence caused by the white people as they took over the Congo. White men were giving all the power; they had no self-control, and in the end they did not use wisely. The white men became

The Aspects Of Vulnerability Among The Exploited In Medical Research

2287 words - 10 pages proceeding examples. The Willowbrook Hepatitis Studies was a case in which individual rights were severed and respect for one’s autonomy was lost. In 1947, in Staten Island, NY, Willowbrook was opened. Willowbrook State School was a state-funded institution for developmentally disabled children intended to accommodate approximately 4,000. By 1965, that number reached a population high of about 6,000. This high population mixed with a short staff led

The Hitchhiker’S Guide To The Galaxy

1171 words - 5 pages The Hitchhiker’s Guide to the Galaxy As the human race makes life-changing discoveries, it is made apparent that there is always more to learn as the universe, instead of becoming familiar, is becoming absurd. The Hitchhiker’s Guide to the Galaxy, written by Douglas Adams, as well as the 2005 film adaption, portrays absurdity to be an all-encompassing system in the universe. Through the introduction and attempt to understand lack of reason, the

The Ford Motor Company Wage Increase Of 1914 And The Theory Of Incentives And Efficiency Wages

1252 words - 6 pages doubling these wages can only be justified if, in some other way, it generates an equal or superior amount of value (either through a better product, lower costs, or both). According to the theory of incentives and efficiency wages, this is indeed the case, and Henry Ford even asserted that this decision was one of the best-cost cutting judgements they ever made (Raff and Summers 1987). This paper will outline the history of Ford Motor’s 1914

Historical Analysis Of The Economical Breakthroughs Of The Industrial Revolution

1396 words - 6 pages revolution, capitalism was used as the dominant form of economy in England. This helped England’s economy become consistent and organized throughout the country. However, it also posed certain, significant, problems. In order for the perfect capitalism to be achieved, every citizen had to begin equal. This was not the case, as many descendants of nobility and very early entrepreneurs started England's switch to capitalism with a lot more money than most

Leadership Portrayed in Monologue from Shakespeare’s Henry V

1214 words - 5 pages for their family and their country’s reputation. (Jacqueline and Milton, 2012)In real life case, a successful leader usually has good communication skill when talk to followers, people cannot influence their team members without connect communication to them. Language is a most powerful tool used by leader to manage and influence people in different industries. (Seargeant, 2009) Henry’s speech with unlimited energy and confidence, he cheers up

Related Essays

Smart Urinary Bisensor Essay

3869 words - 16 pages absorbance change was measured in each case at 550 nm. Various solutions of urea with concentrations of 10-100 mM in 10 mM Tris-HCl buffer (pH 7.5) were used to examine the biosensor response to urea (Ellis, 2006, p.3).The change of absorbance of the biosensor was calibrated at 550 nm. The measurements were also conducted for biosensors that include two and three layers of coated urease/sol gel films. The linear response range of urea for

Case 4 Project Planning Essay

5849 words - 24 pages CASE 277 Seigle, G. “Government Projects: Expect the Unexpected.” PM Network, November 2001. Smith, R. P. “The Historical Roots of Concurrent Engineering Fundamentals.” IEEE Transactions on Engineering Management, February 1997. Tan, G. W., C. C. Hayes, and M. Shaw. “An IntelligentAgent Framework for Concurrent Product Design and Planning.” IEEE Transactions on Engineering Management, August 1996. Whitten, N. “Do Not Make Long-Term

Cutomer Satisfaction Of Private Medical Hospitals And Clinics A Survey On Sylhet

5554 words - 23 pages health for economic development. Geneva: World Health Organization; 2001. Davies AR, Ware JE Jr. Involving consumers in quality of care assessment. Health Affairs 1988; 7:33-48. HEU. Public Health Services Utilization Study. Dhaka: Health Economics Unit, Ministry of Health and Family Welfare, Government of Bangladesh; 2003a. Khan MM. Development of Private Healthcare Facilities in Dhaka City: Impacts on Cost, Access and Quality, Seminar

Advantages And Disadvantages Of Convention Essay

4561 words - 19 pages State has a total population of about 5.8 million people, 65% of which can be classified as smallholder farmers (NPC, 2006). The State occupies a total land area of about 24,192 square kilometer and it is located within the sahel savannah region where annual rainfall ranges between 500 mm and 850 mm (KTARDA, 2001). The rainfall peaks in August with about 1000 mm. Temperature is generally high and likewise evaporation and evapotranspiration. Soils