Plagiarism When submitting work for assessment, students should be aware of the LSBF
guidance and regulations in concerning plagiarism. All submissions should be your
own, original work.
You must submit an electronic copy of your work. Your submission will be
The Harvard Referencing System must be used. The Wikipedia website must not
be referenced in your work.
On successful completion of this assignment you will be able to
• Develop a managerial, rather than a descriptive, appreciation of issues
related to marketing management.
• Examine critically advanced theoretical frameworks.
• Integrate the theoretical, conceptual and analytical considerations of
• At the end of the course, you will have mastered a range of methods and
techniques and have a clear appreciation of their theoretical and empirical
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2 Critically evaluate your chosen organisation’s marketing plan, in particular
relation to its marketing environment.
2 Identify and evaluate how technology and new media could impact the firm’s
future marketing plans
2 Discuss sustainability with regard to the firm’s marketing strategy, in
particular how it might affect the firm’s reputation in the future.
Your work should include an appendix, maximum 2 pages of A4, with a
background to your chosen organisation
Use 12pt font size Arial, with 2.5cm margins and double spacing
References, table of contents, figures, graphs, tables etc may be single
spaced in font size 10
All work must be appropriately referenced, using Havard Referencing.
Plagiarism is a serious offence and your submission will be checked
electronically for it.
Work must be within +/-10% of the word count
Recommended journals to read -
Marketing Intelligence and Planning
Journal of Consumer Marketing
European Business Review
Journal of International Marketing
Journal of Services Marketing
Harvard Business Review
Qualitative Market Research: An International Journal
Long Range Planning
European Management Journal
Sloan Management Review
Journal of International Management
Journal of International Business Studies
Web Resources/ Electronic databases
Access to the Emerald, Business Source Complete, Euromonitor, Mintel, and Pro
Quest Direct electronic databases would be beneficial
Kotler, Armstrong, Wong and Saunders (2008) Principles of Marketing, (5th
European Edition), Prentice Hall, London
Brassington and Pettitt, (2006) Principles of Marketing,( 4th edition), Prentice
Hooley, Saunders, Piercy and Nicoulaud, (2007) Marketing Strategy and
Competitive Positioning (4th edition), South Western College
Gilligan and Wilson (2005), Strategic Marketing Management (3rd edition),
Plannning, Implementation and Control, Butterworth Heinemann
MacDonald, , Marketing Plans: How to Prepare Them, How to Use Them, 6th
edition, Butterworth Heinemann
Kotabe, M. and Helsen, K. (2007). Global Marketing Management (4th Ed.)