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Mkt1: Marketing Prnc And Apps Essay

2123 words - 9 pages

Company G 3-Year Marketing Plan
Student Name: Student ID: Date: Mentor Name:

Table of Contents
Introduction .................................................................................................................................................. 3 Mission Statement ........................................................................................................................................ 3 The Product ................................................................................................................................................... 3 Consumer Product ...view middle of the document...

............................................................ 6 Market Objectives ......................................................................................................................................... 6 Product Objective ...................................................................................................................................... 6 Price Objective........................................................................................................................................... 6 Place Objective .......................................................................................................................................... 7 Promotion Objective ................................................................................................................................. 7 Marketing Strategies ..................................................................................................................................... 7 Product Strategies ..................................................................................................................................... 7 Price Strategies ......................................................................................................................................... 7 Place Strategies ......................................................................................................................................... 8 Promotion Strategies ................................................................................................................................ 8 Tactics and Action Plan ................................................................................................................................. 8 Product Action Plan ................................................................................................................................... 8 Price Action Plan ....................................................................................................................................... 8 Place Action Plan ....................................................................................................................................... 9 Promotion Action Plan .............................................................................................................................. 9 Monitoring Procedures ................................................................................................................................. 9

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Introduction
Company G is a well-established firm that is highly regarded in the electronics market. Company G has developed a line of top-quality small appliances that has a competitive advantage. Company G has launched a new marketing plan for the introduction of its first product from its newest line of top-quality small appliances.

Mission Statement
“We enable consumers to improve the quality and convenience of their lives by...

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