This website uses cookies to ensure you have the best experience. Learn more

Mkt1 Essay

3089 words - 13 pages

Company G
3-Year Marketing Plan
Jessica Chapman – 000200084
Western Governor’s University

Table of Contents
Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 4
Target Market 5
Competitive Situation Analysis 5
Analysis of Competition using Porter’s 5 Forces Model 5
SWOT Analysis 6
Strengths 7
Weaknesses 7
Opportunities 7
Threats 8
Market Objectives 8
Product Objective 8
Price Objective 8
Place Objective 9
Promotion Objective 9
Marketing Strategies 9
Product Strategies 9
Price Strategies 9
Place Strategies 9
Promotion Strategies 9
Tactics and Action Plan 10
Product Action Plan 10
Price Action ...view middle of the document...

Consumers will find the Shop Smart line convenient and innovative, but they will also find quality. The devices themselves are made durable and made of higher quality materials like carbon fiber, gorilla glass and aluminum accents.
Firstly the Shop Smart line consists of a device named Tally. In a supermarket or retail store, Tally is a device that is easily attachable to the user’s cart. Tally can scan and tally the cost of purchases in the cart of the consumer. Tally has a detachable pen for convenient scanning, a 7.5” LED screen to display various information, and a built in card swiper. If the other item in the line, Hub, has been purchased the customer will also be able to see what items they have in the kitchen at home, and what items they still need to purchase for specific recipes. Tally will be able to let (pre-approved) users purchase the items in their cart without the need to get in line. Once the user is ready to leave the store, the user just swipes their card and ID and they can leave.
The second item in the Shop Smart line is called Hub. Hub is usually placed in the kitchen or on the refrigerator and has a 15” display. This device, in conjunction with Tally, displays the inventory of the user’s kitchen, keeps shopping lists, and will tell the user if anything in the kitchen is past its expiration date. Hub also has its own scanner that can be used when throwing objects away, thus removing them from the user’s inventory. Additionally, Hub can be used to put together recipes using only the ingredients from the inventory.
Company G has already partnered with several major grocery/mega stores like Target, Walmart, Costco, Pavilions, and Whole Foods to compile and maintain accurate price systems and advertising. The partnerships with Costco, Target and Walmart are the strongest as they will be our major sellers of the system as well. Although the Shop Smart will not have regular ads, it can recommend products based on items that are already in customer’s carts, giving retail stores an avenue for revenue. These contracts will quell most competition for a number of years, unless competitors use other retailers. These partnerships allow Shop Smart to go beyond just food items, Tally will contain appropriate prices for these items as well (although these items would be omitted from the kitchen inventory).
In summation, consumers will find the Shop Smart system maintains the company mission in three ways:
1. It is convenient because there are no more check-out lines to wait in and users know what they need to purchase.
2. The Shop Smart line is innovative, there are no other electronic shopping assistants out there.
3. The line is made of high-quality materials like carbon fiber and gorilla glass with large screens.
Consumer Product Classification
The product classification for the Shop Smart system is definitively the shopping category. The system is fairly pricy, there is going to be a lot of thought put into the...

Other Papers Like Mkt1

Marketing Plan Essay

2004 words - 9 pages Company G 3-Year Marketing Plan Assessment Code: Mkt1 Table of Contents Introduction Error! Bookmark not defined. Mission Statement Error! Bookmark not defined. Market Objectives Error! Bookmark not defined. Target Market Error! Bookmark not defined. Product Objective Error! Bookmark not defined. Price Objective Error! Bookmark not defined. Place Objective Error! Bookmark not defined. Promotion

Marketing Essay

2932 words - 12 pages Marketing MKT1 Task 1 3 Year Marketing Plan for Company G’s New Product Line: The Steam Clean Pro Pg. 1 Company G’s Mission Statement is as follows: “We enable consumers to improve the quality and convenience of their lives by providing high quality, innovative electronic solutions.” Company G has accomplished its goal with their most recent new product line; The Steam Clean Pro. Product Support of Mission Statement The innovative

Freedom And Responsibility

2141 words - 9 pages Built within the Constitution of the United States are specifically defined freedoms that are guaranteed to all citizens. Conversely, with every constitutional freedom there comes a corresponding responsibility. On September 25, 1789, the state legislature’s twelve proposed amendments were transmitted by congress, the first two dealing with congressional representation and congressional pay. The following numbers three through twelve were

Hate Crime Laws

2348 words - 10 pages On June 7, 1998, 49-year-old James Byrd Jr. of Texas accepted a ride from three white men, who then beat him severely, urinated on him, chained him by his ankles to the back of their pick-up truck, dragged him for three miles into the countryside, and dumped his corpse in front of an African-American cemetery (Graczyk). A little over a year later, a jury sentenced ring leader John King to death by lethal injection (“Man Executed for Dragging

Rational Emotional Behavior Therapy Case Study Conceptualization And Treatment Plan

2140 words - 9 pages Rational Emotional Behavior Therapy Case Study of Sarah: A Conceptualization and Treatment Plan Rational emotive behavior therapy, REBT, was developed by Albert Ellis and holds the central belief that the events in our lives do not cause our disturbances but that they are instead caused by our view of the events (Murdock, 2009). Murdock (2009) states that “people are seen as responsible for their behavior” (p. 279) but, because they are

Holidays In Albania

1636 words - 7 pages Have you ever thought about having exciting and incredibly cheap vacations? Albania might be the right choice. According to My Travel Guide, Albania is ranked the fourth among ten places worth visiting in Eastern Europe (“Top 10 Eastern European Destinations”). One can encounter three kinds of vacations in this Mediterranean country: winter, summer, and cultural. The ideal places to spend your winter vacations are the Albanian Alps. They are

A Heart Of Darkness

1748 words - 7 pages In this short story, there are frequent significant subject and ideas that make the story, "A Heart of Darkness," by Joseph Conrad, and haunting novel. The main theme is absolute white power over the natives. The theme validates the corruption, and the dependence caused by the white people as they took over the Congo. White men were giving all the power; they had no self-control, and in the end they did not use wisely. The white men became

The Aspects Of Vulnerability Among The Exploited In Medical Research

2287 words - 10 pages Essentially, everyone is in some state of vulnerability. However, some of us are more susceptible to harm due to our vulnerabilities. The susceptible are the individuals with the greatest risk. These individuals risk the loss of their autonomy, and maybe even their lives. Vulnerable populations can be found in every subset of society. However, as previously mentioned, there are some vulnerable populations that are at an even greater risk than

The Hitchhiker’S Guide To The Galaxy

1171 words - 5 pages The Hitchhiker’s Guide to the Galaxy As the human race makes life-changing discoveries, it is made apparent that there is always more to learn as the universe, instead of becoming familiar, is becoming absurd. The Hitchhiker’s Guide to the Galaxy, written by Douglas Adams, as well as the 2005 film adaption, portrays absurdity to be an all-encompassing system in the universe. Through the introduction and attempt to understand lack of reason, the

The Ford Motor Company Wage Increase Of 1914 And The Theory Of Incentives And Efficiency Wages

1252 words - 6 pages ‘It’s not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages’ (Henry Ford, cited in Johnson and Weinstein 2004, p. 2). When the Ford Motor Company announced that it would more than double the wages of its workers in January 1914 to a ‘five-dollar day’ minimum, was this a contradiction to Henry Ford’s statement? If customers are actually the ultimate payers of wages, then more than

Historical Analysis Of The Economical Breakthroughs Of The Industrial Revolution

1396 words - 6 pages A Historical Analysis of the Economical Breakthroughs of the Industrial Revolution During the Industrial Revolution, many elements of society experienced huge breakthroughs that would change the way they functioned forever. Economics were definitely one of them. With many new inventions and many factories appearing, many, many, more resources were being created than ever before. Also, all of the revenue from these resources was being given to

Related Essays

Mkt1 Essay

3063 words - 13 pages Marketing Plan Brandon Pratt Student ID 000314780 MKT1 July 5, 2013 Table of Contents Table of Contents 2 Introduction 3 Mission Statement 3 Market Objectives 4 Target Market 4 Product Objective 4 Price Objective 4 Place Objective 4 Promotion Objective 5 Competitive Situation Analysis 5 Consumer Product Classification 5 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Strengths 7 Weaknesses 7

Mkt1 Paper

2179 words - 9 pages Company G 3-Year Marketing Plan Assessment Code: Task 318.1.5-06-15 Student Name: Jason Rodriguez Student ID: 000278364 Date: 05/14/10 Mentor Name: Eric Ansah-Antwi Table of Contents Introduction 3 Mission Statement 3 Market Objectives 3 Target Market 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using

Mkt1: Marketing Prnc And Apps Essay

2123 words - 9 pages Company G 3-Year Marketing Plan Student Name: Student ID: Date: Mentor Name: Table of Contents Introduction .................................................................................................................................................. 3 Mission Statement ........................................................................................................................................ 3 The Product

Marketing Plan Essay

1626 words - 7 pages Company G ------------------------------------------------- 3-Year Marketing Plan MKT1 Kathy Macellari-Solis 216139 October 8, 2012 INTRODUTION 3 Mission Statement 3 The Product 3 Target Market 4 Marketing Objectives 4 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Marketing