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Mkt 571 Week 6 Quiz Uop Homework Help

1130 words - 5 pages

MKT 571 Week 6 Quiz

1. Which of the following refers to the ability to meet humanity's needs without harming future generations?
• Sustainability
• Greenwashing
• Ecological footprinting
• Scalability

2. ______ is an obligation to act in a way expected of a reasonable person.
• Reliance
• Liability
• Litigation
• Duty

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3. Your firm has decided to enter the international market with your product called Trema, a combination of a pocket organizer and cell phone. Even though the product has been a huge success in the home country, market research suggests some changes may be required before it can be introduced in Europe. Your ...view middle of the document...

Marketing effectiveness rating instruments and marketing audits are approaches to
• annual-plan control
• profitability control
• efficiency control
• strategic control

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7. A ________ is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance.
• marketing plan
• market-based scorecard analysis
• marketing audit
• marketing metric

8. Which of the following is true regarding a marketing audit?
• It focuses on analysis of those marketing activities that have failed to produce adequate results.
• It focuses on a firm’s macromarketing environment.
• It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps.
• It relies on feedback from company managers for data and opinions.

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9. To protect a creative work from being published in any other manner, a company or author would ____________ the material.
• copyright
• patent
• trademark
• freelance

10. Which characteristic of a marketing audit is described by the methodical evaluation of the macro- and micromarketing environments, objectives and strategies, system, and activities?
• Independent
• Periodic
• Comprehensive
• Systematic

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11. The marketing audit reviews six components of the overall marketing arena including the marketing environment, marketing strategy, marketing organization, marketing systems, marketing productivity and
• marketing mix
• marketing control
• marketing function
• marketing development

12. Which of the following is an example of a distribution metric used for measuring the performance of marketing plans?
• Effective reach
• Market share
• Customer acquisition
• Stock cover in days

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13. The purpose of profitability control is to
• evaluate and improve the spending efficiency and impact of marketing expenditures
• examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
• understand the efficiency of the sales force, advertising, sales promotion, and distribution
• examine where the company is making and losing money

14. A marketing audit is typically best conducted by a(n)
• internal department
• outside consultant
• internal marketing executive
• self-audit

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